Right Brain, Left Brain Blog

319 posts categorized "Social media"

05 December 2017

Reaching the ‘selfie-aware’ – how brands should approach students

Students

Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes age. 

Today’s students are students of life and they are way ahead of previous generations. They are more self-conscious than ever – or rather ‘selfie-aware’. No longer the mischief makers of old not giving a damn what people think of them, these days most feel everything they do is being scrutinised and that they are constantly being watched, due to a mix of media pressure and the always-on social media world we all now live in. Whatever mischief you make, even behind closed doors, can find its way online in seconds. This means students are a lot better behaved than they once were and are far more concerned about their ongoing social image. 

This also means that before students will let brands in, they have to win over their trust and natural scepticism. Gone are the happy-go-lucky naive students of the past. What’s more, with many leaving uni with serious debt, they are struggling more than ever to make ends meet and so are also looking for real value.  

Continue reading "Reaching the ‘selfie-aware’ – how brands should approach students" »

10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

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27 October 2017

Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK)

Lexus main

Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid.  

As part of an action-packed four-day editorially-led challenge, spanning Edinburgh, Manchester, Birmingham and London, Rosie Percy and her partner, radio presenter Dan Alani, have been tasked with packing in as many of Time Out's recommended activities as possible across the four UK cities – relying on the Lexus CT Hybrid for transport. 

Continue reading "Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK) " »

25 August 2017

Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)

Lonely whale

"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of celebrities' mouths, the intentionally humourous spot brings attention to the fact that 500 million plastic straws are used every day in the US and often end up in the ocean, polluting the water and causing harm to sealife.  

Continue reading "Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)" »

21 February 2017

Emotion trumps humour in Super Bowl LI ads

Super bowl

During this year's Super Bowl LI, nearly three times the number of social media users engaged with brands associated with emotional commercials rather than the brands tied to more humorous TV spots, according to new data from Experian.  

Looking at 10 of the most talked about commercial spots during the Super Bowl, Experian leveraged its Social Media Analysis to dig deeper into the core demographics and social behaviours of the consumers who engaged with these brands and categorised them into two segments: emotional and light-hearted.  

Continue reading "Emotion trumps humour in Super Bowl LI ads" »

17 February 2017

Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)

Diesel

Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'. 

With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.  

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06 January 2017

Innovative Ad of the Week: LATAM Airlines 'A Christmas Flight' (LatAm)

Latam

LATAM Airlines made sure no children flying on Christmas Eve, late on the night of December 24th, would miss out on the magic of Christmas with a touching and memorable initiative that made sure none of that Santa Claus magic was lost... 

Thanks to the Buenos Aires office of Graphene, the bespoke IPG agency dedicated to LATAM Airlines, children were treated to a special moment whereby when they looked out of their aeroplane window, they could see Santa Claus crossing the sky in his sleigh led by a team of reindeer.  

As midnight approached, children were stirred with a message by the cabin chief instructing children to look out of their windows and search for something special. At that very moment, the airline crew projected an image of Santa and his reindeer onto a bank of clouds, creating the real-time illusion of Santa flying alongside the plane. According to the agency, the effect was possible thanks to a display system on which the image was projected on a translucent screen fitted on the aeroplane windows.  

Continue reading "Innovative Ad of the Week: LATAM Airlines 'A Christmas Flight' (LatAm)" »

16 December 2016

Christmas Countdown – Ad of the Week: Barbour ‘The Snowman and the Snowdog’

Barbour

Putting good old British tradition at the heart of its Christmas ad campaign, Barbour partnered with Penguin Books and Lupus Films to create the first ever bespoke animation of Raymond Briggs’ much-loved original ‘The Snowman and the Snowdog’ film.

The tale follows The Snowman and The Snowdog and grown-up Billy as they take a trip down memory lane in preparation to celebrate a traditional #BarbourChristmas - the perfect mix of heritage and nostalgia.

Continue reading "Christmas Countdown – Ad of the Week: Barbour ‘The Snowman and the Snowdog’" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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