Right Brain, Left Brain Blog

31 posts categorized "Sport"

13 February 2015

O2 gears up for Six Nations clash with holographic body mapping projection

In local news, here’s a pretty cool campaign from UK telecoms brand O2 as it builds up to tomorrow’s Six Nations clash between England and Italy (February 14). The naughty scamps have been touring the UK this week and projecting England Rugby shirts onto famous statues. But the really cool part – each has been bodymapped using cutting-edge holographic technology. Now, that’s what we like to see here at Cream!

O2 1

As an England Rugby sponsor, the activation is part of O2’s #WearTheRose Six Nations campaign. This particular activation has been led by brand experience and innovation agency CURB Media (the same guys behind Paddy Power’s Sky Tweets campaign – it figures, right?).

In the late hours of Wednesday evening, statues in nine cities around the UK ‘wore’ the England Rugby shirt, which were projected thanks to bodymapping holographic technology.

Continue reading "O2 gears up for Six Nations clash with holographic body mapping projection" »

06 February 2015

TV Ad of the Week: Budweiser ‘Lost Dog’ (USA)

Well we're stumped. We thought nothing could top last year’s heart-warming ‘Puppy Love’ Super Bowl ad, but Budweiser has gone and done it again with its 2015 follow-up ‘Lost Dog’.

Bud

Just one week following the broadcast at last Sunday’s Super Bowl XLIX, the highly-anticipated follow up has already racked up some impressive stats. Not only has it totted up 25 million+ views on YouTube, but Unruly Media’s Viral Video Chart says it’s been shared almost 2.5 million times!

Watch the full TV spot below and let us know your comments.

18 July 2014

Second becomes first at the FIFA World Cup

It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa, the iPad was just a couple of months old. Apple have shifted more than 200 million tablets since then and the second-screen experience is now the norm.  By the time Mario Goetze fired Germany to World Cup glory over Argentina in Rio de Janeiro Twitter use has increased by a staggering 13,500 per cent in just four years.

Not so long ago mankind was of the opinion that watching television was an activity that required total concentration. Of course several people could benefit from a single screen, but it was a silent, solitary activity, with interaction only enjoyed in reflection. Screen time was precious and, in a three-channel world, the “television event” could bring a nation to a standstill. Royal weddings had that power, so did the Olympic and Paralympic Games and, of course, football.

Continue reading "Second becomes first at the FIFA World Cup" »

13 June 2014

Infographic: Brace yourself for World Cup Fever

As World Cup fever sweeps the globe - and various hints suggest that this will be the most social sporting event ever - check out this new infographic from Offerpop which analyses social media around the World Cup 2014 in Brazil. On social media, brands, sponsors, athletes and countries are all vying for gold in social buzz, but who will take home the prize?

Continue reading "Infographic: Brace yourself for World Cup Fever" »

29 April 2014

Powerade taps Andrés Iniesta for 2014 FIFA World Cup campaign

Football fever is sweeping the globe and Powerade’s 2014 FIFA World Cup campaign, ‘There’s Power in Every Game’, is the latest effort to catch our eye.

Fronted by Spanish professional footballer Andrés Iniesta (who you may remember scored Spain’s winning goal in the 2010 FIFA World Cup), the campaign focuses on stories of five amateur athletes from around the world on their journeys to overcome adversity and power through.

Continue reading "Powerade taps Andrés Iniesta for 2014 FIFA World Cup campaign" »

03 February 2014

The most innovative ad from the Super Bowl… and it wasn’t on TV

As VW pointed out in its teaser ad, there seems to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values.

For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, which is understandable since a 30” spot on Fox can cost up to $4m. However, this year many more brands were thinking beyond airtime to tap into the cultural phenomenon that is the Super Bowl.

Continue reading "The most innovative ad from the Super Bowl… and it wasn’t on TV" »

17 December 2013

Social sports and the rise of the #smartfan

Say venn

“If winning isn't everything, why do they keep score?” - Vince Lombardi

Are you ready for some (social) football? As we gear up for the height of holiday sports season and head in to Super Bowl XLVII, the mobile/social fan is charged up and raring to go. From streaming live video directly, to checking player statistics, to posting comments on Facebook and following player hashtags, the rise of the SmartFan is upon us. Because when it comes to sporting events, fan experience is everything. The better the experience, the more likely fans will come back over and over again. These days, fans are streaming into stadiums armed with smart phones and tablets and an avalanche of downloaded apps. They want full immersion in the game, the players, the league … and they want to share it all with their friends in real-time.

Continue reading "Social sports and the rise of the #smartfan" »

06 February 2013

Acer's interactive Olympic campaign

 

Acer_IMG_5636
Acer's Olympic pavillion


Challenge

The London Olympic Games was the second Olympic event at which Acer held the title of ‘Official Hardware Partner’ – having previously sponsored the 2010 Winter Games in Vancouver.

In order to create an on-site brand experience like no other, Acer appointed total brand activation agency, Pico, to build a Showcase Pavilion within the Olympic Park. Pico in return appointed specialist experiential staffing agency Blackjack to select and train the Showcase Team to engage and host the site.

Situated close to the Athletes Village, Acer were able to exhibit and demonstrate their new products, latest technologies and innovations to the public inside the Showcase Pavilion, whilst simultaneously providing a corporate hospitality suite for VIP guests to soak up the incredible atmosphere of London 2012.

The Showcase consisted of three levels where guests would be immersed in an interactive experience combining projection, lights and imagery to create an unforgettable journey; the top floor included an exclusive VIP area for IOC members and athletes to use with spectacular views of the Olympic Park which included an unparalleled view of the Olympic Stadium.

Insight

There were two key objectives attached to Acer’s on-site Olympic activity.  First and foremost it wanted to attract visitors to the Olympic Park into the Pavilion to experience the Acer Journey through customer facing interaction. Once inside, the aim was to educate visitors on Acer products, new technologies and innovations to enhance brand knowledge and awareness.

Solution

An entirely unique experiential concept was created, to immerse the visitor in an unrivalled and entirely personalised brand experience. Blackjack provided event managers and brand ambassadors, all of whom had been approved by LOCOG (London 2012 Governing Body) and accredited for the Olympic Park beforehand.

Blackjack staff then guided visitors through an interactive journey that began outside the showcase in the Olympics Park. Visitors were issued with an interactive journey smartcard. Each card had a QR driver that, when swiped onto a QR reader positioned next to the various features on various levels, would allow each visitor a personal and individual interaction complete with info/avatar capture of themselves. The smartcard allowed QR activation at each feature display within the pavilion via a unique visitor QR code which isolated each individual visitor’s interaction through the various feature displays within the showcase, via a microsite: acerjourney.com

Once inside the Pavilion, visitors had 8 stations to experience:

  • Journey Sphere - Visitors could browse and explore through a variety of games and videos

  • “Fast Faster Fastest” Arena – An interactive challenge navigating a route through a computer circuit board in the fastest time

  • Infinity Gateway – A room which projected multiple images of the visitor on 3 different graphic backgrounds

  • Predator Gaming Area – Visitors could play the official London 2012 video game

  • Devices on Level 2 – A platform showcasing the very best of the Acer product portfolio

  • Devices on Level 1 – A platform showcasing the very best professional market devices
from Acer
  • Theatre – A unique mixed reality theatre show featuring AR and interactive images

  • Avatar – The chance for visitors to create a personalised avatar in the Pavilion and share it on acer.com

VIP guests also had use of the third level hospitality and viewing platform.

Results

In terms of meeting the first two objectives, the Acer Pavilion had 63,846 visitors during the Olympic and Paralympic periods, in which 40,222 registered to become a part of the Acer Journey, this can be measured as 63% of all people who visited the Pavilion registering.

This was an average of 2,500 visitors every day to the Pavilion during the course of the Olympics and Paralympics.

Due to a high number of visitors being children, some parents did not feel it appropriate for their children to fill out their personal details, therefore decreasing the percentage of visitors registering to become a part of the Acer Journey.

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking