Right Brain, Left Brain Blog

34 posts categorized "Storytelling"

17 February 2017

Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)

Diesel

Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'. 

With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.  

Continue reading "Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)" »

24 January 2017

A 360 view of Virtual Reality [infographic]

Vr

2017 has been tipped as the year of Virtual Reality but this technology has actually been around since the first panoramic paintings in 12th Century China. Today, huge tech companies like Google/YouTube, Facebook and Apple are investing heavily in VR technology - which is a good indication that it's here to stay. Plus, with more and more offerings being brought to market (and being made more affordable for consumers) it's worth taking a step back and asking: How will VR change our lives? 

Continue reading "A 360 view of Virtual Reality [infographic]" »

16 December 2016

Christmas Countdown – Ad of the Week: Barbour ‘The Snowman and the Snowdog’

Barbour

Putting good old British tradition at the heart of its Christmas ad campaign, Barbour partnered with Penguin Books and Lupus Films to create the first ever bespoke animation of Raymond Briggs’ much-loved original ‘The Snowman and the Snowdog’ film.

The tale follows The Snowman and The Snowdog and grown-up Billy as they take a trip down memory lane in preparation to celebrate a traditional #BarbourChristmas - the perfect mix of heritage and nostalgia.

Continue reading "Christmas Countdown – Ad of the Week: Barbour ‘The Snowman and the Snowdog’" »

09 December 2016

Christmas Countdown – Ad of the Week: Allegro 'English for Beginners'

Allegro

Could this be the best Christmas ad of 2016? Well, judging by the rounds it has been making on the internet this week, Polish auction website Allegro could well be in line for the crown. 

Tugging at the heartstrings, the ad follows the tale of a old Polish man, who lives alone with his dog, going through a series of amusing situations on his quest to learn to speak English using an audio guidebook (purchased from Allegro, of course!) 

Created by agency Bardzo in Poland, the point of his efforts is made clear at the end of the ad... But we don't want to give away the ending, watch for yourself below and keep those tissues handy! 

Continue reading "Christmas Countdown – Ad of the Week: Allegro 'English for Beginners'" »

02 December 2016

Christmas Countdown – Ad of the Week: M&S ‘Christmas with Love’

Mands

Continuing our Christmas countdown… Girl power is the theme for the M&S Christmas ad offering this year as Mrs Claus becomes the heroine and saves Christmas in none other than a helicopter!

‘Christmas with Love’ is the heart-warming tale of Mrs Claus who makes Christmas complete for 7 year old Jake by stepping into her husband’s shoes to fulfill a last minute request.

After sending Santa Claus off for his busiest night of the year – armed with a flask of tea, and some cheese and pickle sandwiches, it’s time for Mrs Claus gets to work. And so she sets about fulfilling a last minute request from the young boy for a pair of red trainers for his sister - travelling from Lapland to London.

Continue reading "Christmas Countdown – Ad of the Week: M&S ‘Christmas with Love’" »

25 November 2016

Christmas Countdown - Ad of the Week: John Lewis 'Buster the Boxer'

Buster

Now that Thanksgiving has passed, we can officially start getting excited about Christmas – and more importantly, the festive ad treats that brands and retailers the world over have started serving up over the last few weeks. 

To kick off our Christmas countdown, over the next few weeks we’re going to share some of our festive favourites of the holiday season. Tell us what you think in the comments below.  

Without picking favourites, the first of the bunch has got to go to John Lewis for its 'Buster the Boxer' Christmas campaign. It's a story about a young girl named Bridget who love to bounce. But when her mum and dad buy her a trampoline for Christmas, they soon discover that she isn't the only one with a passion for jumping... 

Continue reading "Christmas Countdown - Ad of the Week: John Lewis 'Buster the Boxer'" »

07 November 2016

Why John Lewis Christmas advertising works: 10 key ingredients

John lewis

If ever we needed definitive proof that John Lewis has Christmas advertising all wrapped up, it may not come as a surprise to many but John Lewis' blueprint for how to create Britain's most watched, loved and profitable Christmas advertising campaigns was recently awarded the IPA Effectiveness Awards Grand Prix 2016.  

The prestigious prize was awarded to John Lewis’s agencies adam&eveDDB and Manning Gottlieb OMD for proving how their heart-warming Christmas campaigns between 2012-2015* increased sales during the festive season by 16% on average, and produced over £8 of profit for every £1 spent. As a result, John Lewis’s annual market share has increased to 29.6%, its highest level ever. 

The award-winning submission – entitled 'adam&eveDDB, Manning Gottlieb OMD, IPA Awards 2016 – The gift that keeps on giving: John Lewis Christmas advertising 2012-2015' - highlights the importance of the Christmas season to John Lewis’s business: it accounts for around 20% of John Lewis annual sales and 40% of profits, from which staff bonuses are generated. 

To drive this growth, adam&eveDDB and Manning Gottlieb OMD executed a number of Christmas campaigns that created emotional rather than retail messages; ones that provided engaging stories about thoughtful giving set to carefully selected music, rather than overt selling messages and excessive references to the store or its products. 

So what's the secret to its success? The paper revealed 10 key ingredients that make for the perfect recipe of Christmas advertising success. Check them out below:

Continue reading "Why John Lewis Christmas advertising works: 10 key ingredients" »

04 November 2016

Charity Ad of the Week: Girlguiding '#ForTheGirl' (UK)

Girlguiding1

Girlguiding, a leading UK charity for girls and young women, has launched its first ever awareness campaign that challenges outdated perceptions of women and encourages people to think twice about the charity. 

The film, entitled #ForTheGirl, highlights the barrage of negative voices girls are exposed to every day through the media and promotes the charity's role in raising girls' aspirations, building their confidence and tackling inequality. It was developed in response to Girlguiding research which shows that 70% of 11-21 year old girls say sexism is so widespread that it affects most areas of their lives.  

Produced with youth marketing agency Livity, the film shows a series of apparently positive scenarios for girls – but when the girls turn to camera or speak to each other, the voices heard are not their own. Instead they are the voices of familiar media personalities offering a sexist commentary on an aspect of female identity and their role in society. 

Continue reading "Charity Ad of the Week: Girlguiding '#ForTheGirl' (UK)" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking