Air New Zealand has made a bit of a name for itself when it comes to safety videos and hasn’t been afraid to splash out big budgets to get the likes of Anna Faris, Rhys Darby and Elijah Wood involved in previous films that have gone viral – collectively generating more than 108 millions views online.
And the latest one is no different – perhaps the airline’s most ambitious yet! The Alice in Wonderland-inspired film features none other than Hollywood stars Cuba Gooding Jr and Katie Holmes playing a pair of gods who happen upon “the most beautiful place” on the planet…
Continue reading "Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)" »
There’s a lot of noise being made about how clients and agencies need to take a ‘mobile first’ approach when they’re planning campaigns that target Millennials and Generation Z consumers – but the evidence suggests marketers haven’t really taken this argument on board yet.
For a start, advertisers still seem to think it is OK to just take their TV ads and give them to digital execution specialists to run on mobiles.
Our specialist Studio team built 700 rich media units last year, a healthy percentage of which involved mobile with video. Yet in the vast majority of cases, we were still getting video content supplied in the traditional 16:9 TV format.
What’s wrong with that? Simple. More than 90% of users watch mobile video with their phones held vertically, not horizontally. They are highly unlikely to rotate their screens, so why don’t clients and agencies shoot ads in vertical format?
Continue reading "Mobile ads need to be thumb-stoppers not show-stoppers" »
Renowned denim brand Diesel is the latest in a string of fashion brands to take a political stand with its new campaign entitled 'Make Love Not Walls'.
With vibrant, rainbow-laden photos and a pride-centric video at its heart, the campaign was directed by iconic American artist and photographer David LaChapelle and features a host of models from the LGBTQ community to show the brand's commitment to diversity and in breaking down barriers.
Continue reading "Innovative Ad of the Week: Diesel 'Make Love Not Walls' (Global)" »
2017 has been tipped as the year of Virtual Reality but this technology has actually been around since the first panoramic paintings in 12th Century China. Today, huge tech companies like Google/YouTube, Facebook and Apple are investing heavily in VR technology - which is a good indication that it's here to stay. Plus, with more and more offerings being brought to market (and being made more affordable for consumers) it's worth taking a step back and asking: How will VR change our lives?
Continue reading "A 360 view of Virtual Reality [infographic]" »
Putting good old British tradition at the heart of its Christmas ad campaign, Barbour partnered with Penguin Books and Lupus Films to create the first ever bespoke animation of Raymond Briggs’ much-loved original ‘The Snowman and the Snowdog’ film.
The tale follows The Snowman and The Snowdog and grown-up Billy as they take a trip down memory lane in preparation to celebrate a traditional #BarbourChristmas - the perfect mix of heritage and nostalgia.
Continue reading "Christmas Countdown – Ad of the Week: Barbour ‘The Snowman and the Snowdog’" »
Could this be the best Christmas ad of 2016? Well, judging by the rounds it has been making on the internet this week, Polish auction website Allegro could well be in line for the crown.
Tugging at the heartstrings, the ad follows the tale of a old Polish man, who lives alone with his dog, going through a series of amusing situations on his quest to learn to speak English using an audio guidebook (purchased from Allegro, of course!)
Created by agency Bardzo in Poland, the point of his efforts is made clear at the end of the ad... But we don't want to give away the ending, watch for yourself below and keep those tissues handy!
Continue reading "Christmas Countdown – Ad of the Week: Allegro 'English for Beginners'" »
Continuing our Christmas countdown… Girl power is the theme for the M&S Christmas ad offering this year as Mrs Claus becomes the heroine and saves Christmas in none other than a helicopter!
‘Christmas with Love’ is the heart-warming tale of Mrs Claus who makes Christmas complete for 7 year old Jake by stepping into her husband’s shoes to fulfill a last minute request.
After sending Santa Claus off for his busiest night of the year – armed with a flask of tea, and some cheese and pickle sandwiches, it’s time for Mrs Claus gets to work. And so she sets about fulfilling a last minute request from the young boy for a pair of red trainers for his sister - travelling from Lapland to London.
Continue reading "Christmas Countdown – Ad of the Week: M&S ‘Christmas with Love’" »
Now that Thanksgiving has passed, we can officially start getting excited about Christmas – and more importantly, the festive ad treats that brands and retailers the world over have started serving up over the last few weeks.
To kick off our Christmas countdown, over the next few weeks we’re going to share some of our festive favourites of the holiday season. Tell us what you think in the comments below.
Without picking favourites, the first of the bunch has got to go to John Lewis for its 'Buster the Boxer' Christmas campaign. It's a story about a young girl named Bridget who love to bounce. But when her mum and dad buy her a trampoline for Christmas, they soon discover that she isn't the only one with a passion for jumping...
Continue reading "Christmas Countdown - Ad of the Week: John Lewis 'Buster the Boxer'" »