Over the last 10 years, we’ve seen an explosion in the number of screens, devices and services available to watch TV, but how has this affected the way video is consumed?
Global broadcast solutions provider BroadStream has released a new infographic that looks at the changes in viewing habits over the last decade. It found that 85% of people still prefer to watch TV on the biggest screen in their home, as well as watching their favourite shows live rather than on catch-up services.
Check out the infographic below for more findings about TV viewing then and now.
Continue reading "A decade of change for TV: infographic" »
Not all advertising suits everyone’s tastes. Of course, the fact that the Advertising Standards Association (ASA) received a whopping 31,136 complaints in 2013 about 18,580 ads, says enough.
Among the top 10 most complained about ads of last year, according to ASA’s 2013 report, were three Unilever products (go Unilever, you daredevil you!). Here’s that top 10 in its all its glory…
1. VIP Electronic Cigarette – “She Wants You”
Total complaints: 937
Was it banned? Upheld in part
Continue reading "The 10 most complained about ads of 2013" »
The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead.
May the year ahead be dynamic, innovative and successful for all!
Continue reading "5 digital predictions for brands in 2014" »
Coca-Cola is a brand well-known for reaching out to its customers through acts of sentimentality.
Their latest ad, “Reasons to Believe”, again aims to tug at heart-strings as it focuses on the positive side of humanity. The ad shows a series of negative events that are juxtaposed alongside an array of happy moments such as weddings, acts of charity and new life. How lovely, you may think, that the soft drink giant has created something to remind us of all the positive aspects of life during these post-Christmas blues.
Continue reading "#ReasonstoBelieve: Coca-Cola makes a controversial move in its new ad" »
Last weekend we saw another awkward media campaign and this time it came from the popular alcohol brand Guinness.
Continue reading "Jonathan Ross and Guinness ad experiment fails" »
It is pretty clear to all of us involved in
this fascinating industry that broadcasting is evolving at a dramatic rate.
Technology is playing a more significant role than ever in driving change, with
both broadcasters and viewers adopting new innovations and learning new habits.
It’s transforming how we engage with our favourite shows and in several cases,
fuelling the creation of completely new formats.
Yet, while advances have certainly been made
in measuring viewer engagement, essentially the methods haven’t changed
significantly in decades. Firms such as Nielsen continue to take data from
small boxes placed in the living rooms of a selection of volunteer families,
monitoring the channels being watched in the household at any given time and
feeding back the data to broadcasters and advertisers to give them viewer
Continue reading "Second Screen: From Engagement to Insight" »