Right Brain, Left Brain Blog

39 posts categorized "TV"

19 August 2014

A decade of change for TV: infographic

Over the last 10 years, we’ve seen an explosion in the number of screens, devices and services available to watch TV, but how has this affected the way video is consumed?

Global broadcast solutions provider BroadStream has released a new infographic that looks at the changes in viewing habits over the last decade. It found that 85% of people still prefer to watch TV on the biggest screen in their home, as well as watching their favourite shows live rather than on catch-up services.

Check out the infographic below for more findings about TV viewing then and now.

Continue reading "A decade of change for TV: infographic" »

30 May 2014

The 10 most complained about ads of 2013

Not all advertising suits everyone’s tastes. Of course, the fact that the Advertising Standards Association (ASA) received a whopping 31,136 complaints in 2013 about 18,580 ads, says enough.

Among the top 10 most complained about ads of last year, according to ASA’s 2013 report, were three Unilever products (go Unilever, you daredevil you!). Here’s that top 10 in its all its glory…  

1. VIP Electronic Cigarette – “She Wants You”
Total complaints: 937
Was it banned? Upheld in part

 

Continue reading "The 10 most complained about ads of 2013" »

13 February 2014

Infographic: Asia-Pacific's pay-TV boom

Asia Pacific offers a dynamic mix of both highly-developed TV markets and those with enormous potential. In fact, four of the top 10 biggest pay-TV markets come from the region.

Take a look at this snapshot of the pay-TV market from 2012 through to 2018, brought to you by the Festival of Media Asia Pacific.

Click on the image below for full-screen view. 

Pay TV Infographic ed 2

06 January 2014

5 digital predictions for brands in 2014

Google-glass-macro ed

The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead.

May the year ahead be dynamic, innovative and successful for all!

Continue reading "5 digital predictions for brands in 2014" »

03 January 2014

#ReasonstoBelieve: Coca-Cola makes a controversial move in its new ad

Coca cola reasons to believe ed

Coca-Cola is a brand well-known for reaching out to its customers through acts of sentimentality.

Their latest ad, “Reasons to Believe”, again aims to tug at heart-strings as it focuses on the positive side of humanity. The ad shows a series of negative events that are juxtaposed alongside an array of happy moments such as weddings, acts of charity and new life. How lovely, you may think, that the soft drink giant has created something to remind us of all the positive aspects of life during these post-Christmas blues.

Continue reading "#ReasonstoBelieve: Coca-Cola makes a controversial move in its new ad" »

30 October 2013

Jonathan Ross and Guinness ad experiment fails

Jonathan Ross ed

Last weekend we saw another awkward media campaign and this time it came from the popular alcohol brand Guinness.

Continue reading "Jonathan Ross and Guinness ad experiment fails" »

25 September 2013

Infographic: LatAm's pay TV boom

The pay TV market in LatAm went into overdrive in 2010 and the boom is expected to last until 2014. With approximately 56 million pay TV subscribers in Latin America, check out this cool infographic from The Festival of Media, which looks at how this varies by market and the top pay TV operators in the region.

LatAm_PayTV_survey_infographic_500x456px
Click to enlarge image

17 July 2013

Second Screen: From Engagement to Insight

It is pretty clear to all of us involved in this fascinating industry that broadcasting is evolving at a dramatic rate. Technology is playing a more significant role than ever in driving change, with both broadcasters and viewers adopting new innovations and learning new habits. It’s transforming how we engage with our favourite shows and in several cases, fuelling the creation of completely new formats.

Yet, while advances have certainly been made in measuring viewer engagement, essentially the methods haven’t changed significantly in decades. Firms such as Nielsen continue to take data from small boxes placed in the living rooms of a selection of volunteer families, monitoring the channels being watched in the household at any given time and feeding back the data to broadcasters and advertisers to give them viewer ratings.

Continue reading "Second Screen: From Engagement to Insight" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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