Right Brain, Left Brain Blog

43 posts categorized "TV"

06 March 2015

TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)

Is this the first ad that you won’t actually want to skip?

Geico

You know what it’s like, in the world of online video advertising, it’s difficult to get an audience to stick around for long enough to actually find out what product is being advertised.

But here’s a clever and ingenious solution from Geico: create an ad that you won’t want to skip.

The brand’s latest TV campaign includes a series of ads that feature the product in the first five seconds, meaning that you can’t skip it. But that’s not all, viewers are compensated for their attention with an ad that is simple, humourous and watchable – it’s win win.

Check out the first four in the series below:

Continue reading "TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)" »

23 February 2015

Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple

Tiffany & Co is continuing the story of its ‘Will You?’ ad campaign, with a new TV spot featuring the same gay duo that hit the headlines earlier this year when the brand introduced a same-sex couple for the first time in its advertising history.

In January, Tiffany & Co officially launched the new ad campaign – entitled ‘Will You?’ – to promote its iconic engagement rings. The media was ablaze with stories focusing on the fact that the print ad featured a gay couple for the first time.

Tiff

The new TV spot is an extension of that print ad. Created by Ogilvy & Mather, it follows the stories of various modern day couples’ marriage proposals – one of which is the love story around the real-life gay couple, who actually wed in real-life in May last year.

Continue reading "Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple " »

06 February 2015

TV Ad of the Week: Budweiser ‘Lost Dog’ (USA)

Well we're stumped. We thought nothing could top last year’s heart-warming ‘Puppy Love’ Super Bowl ad, but Budweiser has gone and done it again with its 2015 follow-up ‘Lost Dog’.

Bud

Just one week following the broadcast at last Sunday’s Super Bowl XLIX, the highly-anticipated follow up has already racked up some impressive stats. Not only has it totted up 25 million+ views on YouTube, but Unruly Media’s Viral Video Chart says it’s been shared almost 2.5 million times!

Watch the full TV spot below and let us know your comments.

07 November 2014

A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!

There’s a chill in the air, the days are getting shorter and John Lewis has just released its 2014 Christmas campaign, which can only mean one thing: Christmas is well and truly coming…

That’s right, the eagerly-awaited John Lewis ad hit the internet yesterday and while it had a lot to live up to following last year’s Bear & Hare animated campaign, I think we can safely say it didn’t fail to deliver. Hats off to Adam&Eve/DDB, once again.

John lewis

The heart-warming tale follows the story of a young boy and his penguin friend Monty. Set to the track ‘Real Love’ performed by Tom Odell, it shows the friends playing happily throughout the year until Monty becomes sad and realises he wants a companion. So, on Christmas Day, Sam gives his friend a female penguin called Mabel and the ad concludes with the strapline ‘Give someone the Christmas they’ve been dreaming of’.

Continue reading "A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!" »

19 August 2014

A decade of change for TV: infographic

Over the last 10 years, we’ve seen an explosion in the number of screens, devices and services available to watch TV, but how has this affected the way video is consumed?

Global broadcast solutions provider BroadStream has released a new infographic that looks at the changes in viewing habits over the last decade. It found that 85% of people still prefer to watch TV on the biggest screen in their home, as well as watching their favourite shows live rather than on catch-up services.

Check out the infographic below for more findings about TV viewing then and now.

Continue reading "A decade of change for TV: infographic" »

30 May 2014

The 10 most complained about ads of 2013

Not all advertising suits everyone’s tastes. Of course, the fact that the Advertising Standards Association (ASA) received a whopping 31,136 complaints in 2013 about 18,580 ads, says enough.

Among the top 10 most complained about ads of last year, according to ASA’s 2013 report, were three Unilever products (go Unilever, you daredevil you!). Here’s that top 10 in its all its glory…  

1. VIP Electronic Cigarette – “She Wants You”
Total complaints: 937
Was it banned? Upheld in part

 

Continue reading "The 10 most complained about ads of 2013" »

13 February 2014

Infographic: Asia-Pacific's pay-TV boom

Asia Pacific offers a dynamic mix of both highly-developed TV markets and those with enormous potential. In fact, four of the top 10 biggest pay-TV markets come from the region.

Take a look at this snapshot of the pay-TV market from 2012 through to 2018, brought to you by the Festival of Media Asia Pacific.

Click on the image below for full-screen view. 

Pay TV Infographic ed 2

06 January 2014

5 digital predictions for brands in 2014

Google-glass-macro ed

The world of digital marketing is fast changing and 2013 was clearly an eventful year. I expect 2014 to be no less action-packed. Here are my top 5 predictions to help brands take full advantage of the year ahead.

May the year ahead be dynamic, innovative and successful for all!

Continue reading "5 digital predictions for brands in 2014" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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