Right Brain, Left Brain Blog

47 posts categorized "TV"

02 September 2016

Ad of the Week: Unilever 'Bright Future' (Global)

Unilever dove

This week saw the roll-out of Unilever's latest film in its wider 'Bright Future' sustainability campaign, which highlights the 'social good' that its brands – including Dove, Persil and Domestos - are doing to help build a better future. 

The TV, online and in-store campaign, by Ogilvy, is running in the UK, Brazil, South Africa and Indonesia, putting the spotlight on sustainability initiatives carried out by its individual brands, rather than just the corporate entity.  

Continue reading "Ad of the Week: Unilever 'Bright Future' (Global)" »

26 August 2016

Rio 2016 Olympics: Which brands made the podium?

Coca-Cola, the longest-standing sponsor of the Olympics, was the most successful brand sponsor at Rio 2016, with the best performing TV ads among US viewers, according to a recent study by Google.

Based on an analysis of the top 12 most advertised brands based on NBC’s broadcasts of this year’s summer games, Coca-Cola’s “That’s Gold” campaign performed the best across the board with strong full-funnel performance placing based on analysis across three specific areas of performance.

Continue reading "Rio 2016 Olympics: Which brands made the podium?" »

04 July 2016

Think digital. Upfront.

We’re gearing up towards a milestone in the history of digital advertising. It’s something that has been predicted for a while now, but next year total digital ad spend will surpass TV for the first time. eMarketer predicts that, in 2017, it will hit $77.37bn in the US, taking 38.4% of the total ad spend, exceeding TV’s predicted $72.01bn (35.8%). A major driver is mobile video, which grew by 94% in 2015, according to the IAB.

But rather than seeing digital as a threat to TV advertising, the key is to think about it as a complement by enabling a user experience fit for the digital sphere. The explosion in online video usage and the proliferation of technology and devices have unlocked a wealth of opportunities for brands to tell their story through audio and visual means, yet research from Millward Brown found that 90% of online video is just repurposed TV material. The fact is that this just won’t cut it anymore.

There has never been a greater need for video content to be produced and tailored for the digital environment from the outset – it should no longer be just an afterthought. There’s no underestimating the power of TV to create that wonderful theatrical, cinematic experience, but it takes a different approach to deliver that same impact digitally.

Not enough focus is being put on digital in the early planning stages of campaigns. When developing a TV ad brief, there needs to be more of an emphasis on how video ad content is going to work in the digital world where there’s a wide range of screen sizes and formats to consider, not just for TV or cinema.

Continue reading "Think digital. Upfront." »

01 April 2016

Programmatic TV – learnings from the US

TV advertising is unquestionably an integral part of contemporary culture. While the British nation's appetite for quality TV ad content still exists, the way advertisers approach the consumer has had to change. Brands can’t rely on blasting out the Milk Tray ad content alongside Coronation Street in the hope that it’ll be watched by the right audience any more. The proliferation of screen devices and the rise of the always on consumer has meant that the medium needs to adapt to target consumers better, making programmatic a priority.

Programmatic TV works for everyone. Its instant and data-driven nature means broadcasters can monetise all TV inventory effectively, advertisers can improve targeting, and consumers won’t be served irrelevant content.

As it stands, programmatic TV advertising is still nascent in the UK, but the situation is different when we look further afield. The US is paving the way and there’s a lot we can learn from what’s happening across the pond.

Continue reading "Programmatic TV – learnings from the US" »

06 March 2015

TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)

Is this the first ad that you won’t actually want to skip?

Geico

You know what it’s like, in the world of online video advertising, it’s difficult to get an audience to stick around for long enough to actually find out what product is being advertised.

But here’s a clever and ingenious solution from Geico: create an ad that you won’t want to skip.

The brand’s latest TV campaign includes a series of ads that feature the product in the first five seconds, meaning that you can’t skip it. But that’s not all, viewers are compensated for their attention with an ad that is simple, humourous and watchable – it’s win win.

Check out the first four in the series below:

Continue reading "TV/Online Ad of the Week: Geico ‘Unskippable Ads’ (USA)" »

23 February 2015

Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple

Tiffany & Co is continuing the story of its ‘Will You?’ ad campaign, with a new TV spot featuring the same gay duo that hit the headlines earlier this year when the brand introduced a same-sex couple for the first time in its advertising history.

In January, Tiffany & Co officially launched the new ad campaign – entitled ‘Will You?’ – to promote its iconic engagement rings. The media was ablaze with stories focusing on the fact that the print ad featured a gay couple for the first time.

Tiff

The new TV spot is an extension of that print ad. Created by Ogilvy & Mather, it follows the stories of various modern day couples’ marriage proposals – one of which is the love story around the real-life gay couple, who actually wed in real-life in May last year.

Continue reading "Tiffany’s extends ‘Will You?’ campaign featuring its first gay couple " »

06 February 2015

TV Ad of the Week: Budweiser ‘Lost Dog’ (USA)

Well we're stumped. We thought nothing could top last year’s heart-warming ‘Puppy Love’ Super Bowl ad, but Budweiser has gone and done it again with its 2015 follow-up ‘Lost Dog’.

Bud

Just one week following the broadcast at last Sunday’s Super Bowl XLIX, the highly-anticipated follow up has already racked up some impressive stats. Not only has it totted up 25 million+ views on YouTube, but Unruly Media’s Viral Video Chart says it’s been shared almost 2.5 million times!

Watch the full TV spot below and let us know your comments.

07 November 2014

A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!

There’s a chill in the air, the days are getting shorter and John Lewis has just released its 2014 Christmas campaign, which can only mean one thing: Christmas is well and truly coming…

That’s right, the eagerly-awaited John Lewis ad hit the internet yesterday and while it had a lot to live up to following last year’s Bear & Hare animated campaign, I think we can safely say it didn’t fail to deliver. Hats off to Adam&Eve/DDB, once again.

John lewis

The heart-warming tale follows the story of a young boy and his penguin friend Monty. Set to the track ‘Real Love’ performed by Tom Odell, it shows the friends playing happily throughout the year until Monty becomes sad and realises he wants a companion. So, on Christmas Day, Sam gives his friend a female penguin called Mabel and the ad concludes with the strapline ‘Give someone the Christmas they’ve been dreaming of’.

Continue reading "A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!" »

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