Secret deodorant’s “Like A Girl” video was watched 85 million times around the world. Is this just a strike of social media luck for Procter & Gamble – the world’s largest advertiser with a spend of $8.6 billion for 300 brands? Or is it part of a new global strategy, led from the top down?
In an interview with Forbes, Marc Pritchard, Procter & Gamble’s Global Brand Officer, shared with contributor Avi Dan why the company has decided to make a quick, massive shift to a “digital first” business model.
Here are 7 highlights:
1. ”It’s because of work like that (Like A Girl) I am so bullish on the future of marketing and the tremendous value it creates. It’s a different mindset (…). Take a brilliant brand idea and express it across the vast array of media, to paint a masterpiece that connects with consumers and builds sales and profits.”
2. “For shareholders, (digital technology) provides above-average returns on our investment. This is why P&G is quickly shifting to a digital-first approach to building brands.”
3. “The media created by digital technology is where consumers are spending their time. Around the world, up to half of people’s media viewing time is spent on digital, with about a third of that on mobile.”
4. “The use of digital technology for creativity is at an inflection point, one of the most important moments we have ever seen in the history of advertising.”
5. “We have the capacity to reach people in more ways than we ever dreamed possible, and make brands a presence in people’s lives throughout their days.”
6. “When you enter the digital world and social media, consumers can quickly sniff out when you are not authentic.”
7. ”I (tell) our people to look beyond the obsession of technology and turn our attention to what really matters – the consumer experience.”
Read the full article here.
For a conversation about how Textappeal Global Social Media Solutions can help your brand, email Sergio at firstname.lastname@example.org
Our industry full of buzzwords and all sorts of jargon, but in terms of vocabulary, well that’s where Twitter comes into a world of its own…
As social media marketers, it’s important to be down with the lingo and that’s why we’re sharing this infographic from Marketo to help make sense of it all.
We give you… The Social Marketer’s Urban Twictionary:
In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch!
This time, Topshop has teamed up with Twitter for four days (kicking off today Friday 20th until Mon 24th) to display emerging trends from the runway at London Fashion Week via giant digital billboards at various locations across the UK. These trends will also broadcast across Topshop’s own Twitter feed, its website and on a billboard at its London Oxford Street store.
Here’s the good part though: Customers who then tweet the trend hashtags back to @Topshop will receive a shopping list of current designs that tie in with those trends – to ensure that they are first in the know!
Let’s face it, we’re always glued to our smartphones and social media has a major role to play in that. Everyone does it, there’s nothing wrong with it. But there’s one place where it isn’t alright and that’s on the road, when driving.
Responsible Young Drivers, a road safety volunteer organisation for and by young drivers in Belgium, are honing in on that message and ad agency ESA Saint Luc Tournai has created an impressive series of print ads to illustrate the point, all captioned with: “[Facebook/Twitter/Snapchat] have no place on the road. Using the phone while driving is responsible for 1 accident in every 10.”
Check them out below:
… Well you have probably already guessed it, but yes Ellen DeGeneres’ infamous Oscar Selfie was the most Retweeted Tweet of 2014, taking the crown of the “Golden Tweet”, according to Twitter’s 2014 #YearonTwitter round-up.
But Ellen wasn’t the only one to take a selfie this year, it turns out that the term ‘selfie’ has been mentioned more than 92 million times on Twitter since January 1 (a 500% increase over 2013 – that’s a lot of faces!)
More than 500 million tweets are shared each day around the world, and Twitter is closing the year with a look back at some of the best global moments to take place on the social network in 2014.
In other news, it turns out that the World Cup also took a crown this year as the most tweeted about event ever with a whopping 672 million tweets about this year’s competition in Brazil. Perhaps unsurprisingly, the climax came during the final when 618,725 tweets were sent per minute – the largest peak measured this year – as Germany took home the championship.
Check out all the biggest Twitter trends and highlights of 2014 here at 2014.Twitter.com.
Let’s be honest, we all got a little bit excited when the Duke and Duchess of Cambridge (more affectionately known as Wills and Kate) announced the arrival of Royal Baby number one [including all these guys]. So when it was announced earlier this week that baby two was on the way, we couldn’t help but smile with glee. And it seems we weren’t the only ones…
Nissan responded like lightning fire to the news, creating an ad just seven minutes after the announcement was made – pretty impressive, eh?
‘Moment marketing’ is a hot topic. We only have to look back at the FIFA World Cup to see that. But as brands look to get their messages in front of the right people at the right time, wouldn’t it be great to ask someone like Twitter to share its top 10 steps to create marketing in the moment. Oh wait, lucky for us the team have pulled together this nifty infographic with 10 hints and tips. Voila!
“Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio,” says Gordon MacMillan, Editorial Manager, Twitter UK. “The first step is to identify your relevant live moments. Choose one that offers the best chance of success whilst remaining relevant to your brand.”
Check out the full infographic below.
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