‘Moment marketing’ is a hot topic. We only have to look back at the FIFA World Cup to see that. But as brands look to get their messages in front of the right people at the right time, wouldn’t it be great to ask someone like Twitter to share its top 10 steps to create marketing in the moment. Oh wait, lucky for us the team have pulled together this nifty infographic with 10 hints and tips. Voila!
“Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio,” says Gordon MacMillan, Editorial Manager, Twitter UK. “The first step is to identify your relevant live moments. Choose one that offers the best chance of success whilst remaining relevant to your brand.”
Check out the full infographic below.
Continue reading "Marketing in the moment: Twitter’s top 10 tips" »
As VW pointed out in its teaser ad, there seems to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values.
For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, which is understandable since a 30” spot on Fox can cost up to $4m. However, this year many more brands were thinking beyond airtime to tap into the cultural phenomenon that is the Super Bowl.
Continue reading "The most innovative ad from the Super Bowl… and it wasn’t on TV" »
Last year Oreo went down in history for its simple but now infamous ‘Dunk in the Dark’ tweet.
This year, Ben & Jerry’s looks like it may be the first to take the social media spotlight for witty tweets.
Continue reading "Ben & Jerrys tweet on the legalisation of marijuana" »
Last weekend we saw another awkward media campaign and this time it came from the popular alcohol brand Guinness.
Continue reading "Jonathan Ross and Guinness ad experiment fails" »
As I'm sure you may have heard, it’s been a pretty bad week for
British Gas. By 3pm on the 17th October it had received an
outstanding amount of tweets via its #AskBG hashtag (roughly around 11,500). A
pretty triumphant social media campaign you may be thinking, right? Oh you
couldn’t be more wrong.
Continue reading "When a Twitter campaign goes wrong: #AskBG" »
If there's one global advertiser that has been the talk of the town in ad land
over the last few months, it's Mondelēz – firstly by inking a global ‘mobile only’ partnership
with Google across 16 countries and more recently unveiling that it will be embedding actual Twitter staff into its teams. And not forgetting Oreo's amazing 'You can still Dunk in the Dark' ad that scored big at this year's Super Bowl!
Continue reading "The Festival of Media LatAm Exclusive Interview: Bonin Bough, Mondelēz" »
Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.
It’s great that these ‘YouTube sensations’ (as some would call it) have seen massive global success, but this new, interesting infographic from Ghergich & Co uses Twitter data to compare how they were picked up in social media in the first 30 days after launch.
After comparing the total number of tweets, positive and negative reactions, tweets by country, total exposure and the peak performance, the team at Ghergich managed to pull together this pretty cool infographic comparing the two.
Can you guess who came out on top? Scroll to the bottom for the winner – you might be surprised!
Continue reading "Harlem Shake vs Gangnam Style: The Ultimate Twitter Showdown" »
By Cream Editorial
With the Festival of Media Asia 2013 around the
corner, 3-5 March in Singapore, our spotlight on Asia continues with the release of
the latest Cream report: The Asian evolution. The report covers how the markets in the continent are changing,
their digital consumption trends and the marketing landscape.
Continue reading "The dos and don’ts of marketing to Asians" »