In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch!
This time, Topshop has teamed up with Twitter for four days (kicking off today Friday 20th until Mon 24th) to display emerging trends from the runway at London Fashion Week via giant digital billboards at various locations across the UK. These trends will also broadcast across Topshop’s own Twitter feed, its website and on a billboard at its London Oxford Street store.
Here’s the good part though: Customers who then tweet the trend hashtags back to @Topshop will receive a shopping list of current designs that tie in with those trends – to ensure that they are first in the know!