The airline industry and Twitter were never going to get along. As a method of getting about, air travel is dependent on so many variables that delays, cancellations and missed flights are going to be inevitable. Frequent flyers are used to all manner of disruptions called by fog, mechanical failure, ice on the runway and refuelling delays – and this assuming that the air traffic control staff aren’t on strike in one of the countries you have to fly over in order to reach your destination.
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Social media has been around long enough now to allow a number of universal consumer insights to have emerged. In their worst form they appear as hackneyed phrases in most media awards entries. It seems that at any given time, half the marketing on the planet is driven by the revelation that "teenagers are passionate about music" and the idea that consumers want to "engage with brands that provide entertaining content".
Continue reading "Social science and insight clichés - An infographic" »
As whimsy as it seems to put Shippam’s Paste and engaging social media campaign in the same sentence, the brand’s twitter profile has amassed over 6,000 followers (‘Shippamates’) in less than a week, with followers increasing by thousands daily.
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Alarming reports have surfaced of a gruesome double murder in Mexico that saw a man and a woman mutilated, disembowelled and left to hang from a bridge in the town of Laredo in apparent retribution for their activities on social media platforms denouncing the activities of drug cartels operating in the region.
Handwritten posters left near the bodies carried the warning, “This is going to happen to all of those posting funny things on the internet”
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Many brands dream of spreading that perfect piece of viral content. A viral video that achieves a high number of views through the organic word of mouth, rockets the number of followers and ‘likes’ the brand has and thus increases brand awareness. But while the ‘virus’ approach receives impressive results, it doesn’t leverage the same powerful communication capabilities of social video. Many in the industry are even calling for the death of viral. Luke Aviet the UK MD of AOL Advertising and goviral recently wrote a piece in Campaign magazine discussing the new species of online video following the death of viral.
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- Twitter’s chief executive, Dick Costolo, has revealed that the social networking site has reached 100 million global users.
Check out some of our campaigns using Twitter. Estrela, one of the largest toy manufacturers in Brazil, finds a way to appeal to engage with consumers online using Twitter. Read full case study here.
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Twitter is the most influential social media platform for brands ahead of Facebook and YouTube, according to Starcom MediaVest Group’s Social Media Behavioural Index.
It isn’t every day that you get to meet someone who can claim to have revolutionised the way that we communicate. 
Mark St Andrew tell us what is was like to meet the man behind Twitter, Biz Stone.
Check out some of our campaigns using Twitter. Estrela, one of the largest toy manufacturers in Brazil, finds a way to appeal to engage with consumers online using Twitter. Read full case study here.
Domino’s Pizza faces up to consumer criticism, listens to its customers and updates its classic recipe using Twitter. Read full case study here.
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PR gurus can learn a lot from one of the greatest fictional detectives in the world: the Belgium sleuth, Hercule Poirot. This detective can outwit the even the most cunning villains. How does he do this? Poirot understands human nature so well that he known how each person will react. PRs need to do the same with their campaigns. So if you’re a murder mystery fan and PR professional, here are 8 top tips to become a PR sleuth.
1. Know the whole story, inside and out
Once a crime is committed, Poirot’s keen intuition about human character leads him to the solution immediately. He spends the rest of his time confirming his suspicions by interviews, site visits, bizarre tests and other methods. Successful PRs need to know the whole story of their campaign and the company that they’re representing. They are the spokesperson after all.
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