Right Brain, Left Brain Blog

58 posts categorized "Twitter"

12 December 2014

Twitter’s “Golden Tweet” goes to… (& other 2014 highlights)

… Well you have probably already guessed it, but yes Ellen DeGeneres’ infamous Oscar Selfie was the most Retweeted Tweet of 2014, taking the crown of the “Golden Tweet”, according to Twitter’s 2014 #YearonTwitter round-up.

Twitter

But Ellen wasn’t the only one to take a selfie this year, it turns out that the term ‘selfie’ has been mentioned more than 92 million times on Twitter since January 1 (a 500% increase over 2013 – that’s a lot of faces!)

More than 500 million tweets are shared each day around the world, and Twitter is closing the year with a look back at some of the best global moments to take place on the social network in 2014.

In other news, it turns out that the World Cup also took a crown this year as the most tweeted about event ever with a whopping 672 million tweets about this year’s competition in Brazil. Perhaps unsurprisingly, the climax came during the final when 618,725 tweets were sent per minute – the largest peak measured this year – as Germany took home the championship.

Check out all the biggest Twitter trends and highlights of 2014 here at 2014.Twitter.com.

12 September 2014

Check out Nissan’s super-quick reaction to Royal Baby news

Let’s be honest, we all got a little bit excited when the Duke and Duchess of Cambridge (more affectionately known as Wills and Kate) announced the arrival of Royal Baby number one [including all these guys]. So when it was announced earlier this week that baby two was on the way, we couldn’t help but smile with glee. And it seems we weren’t the only ones…

Nissan responded like lightning fire to the news, creating an ad just seven minutes after the announcement was made – pretty impressive, eh?

Nissan

Continue reading "Check out Nissan’s super-quick reaction to Royal Baby news" »

22 July 2014

Marketing in the moment: Twitter’s top 10 tips

‘Moment marketing’ is a hot topic. We only have to look back at the FIFA World Cup to see that. But as brands look to get their messages in front of the right people at the right time, wouldn’t it be great to ask someone like Twitter to share its top 10 steps to create marketing in the moment. Oh wait, lucky for us the team have pulled together this nifty infographic with 10 hints and tips. Voila!

“Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio,” says Gordon MacMillan, Editorial Manager, Twitter UK. “The first step is to identify your relevant live moments. Choose one that offers the best chance of success whilst remaining relevant to your brand.”

Check out the full infographic below.

Continue reading "Marketing in the moment: Twitter’s top 10 tips" »

03 February 2014

The most innovative ad from the Super Bowl… and it wasn’t on TV

As VW pointed out in its teaser ad, there seems to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values.

For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, which is understandable since a 30” spot on Fox can cost up to $4m. However, this year many more brands were thinking beyond airtime to tap into the cultural phenomenon that is the Super Bowl.

Continue reading "The most innovative ad from the Super Bowl… and it wasn’t on TV" »

06 January 2014

Ben & Jerrys tweet on the legalisation of marijuana

Ben and jerrys witty ed

Last year Oreo went down in history for its simple but now infamous ‘Dunk in the Dark’ tweet.

This year, Ben & Jerry’s looks like it may be the first to take the social media spotlight for witty tweets.

Continue reading "Ben & Jerrys tweet on the legalisation of marijuana" »

30 October 2013

Jonathan Ross and Guinness ad experiment fails

Jonathan Ross ed

Last weekend we saw another awkward media campaign and this time it came from the popular alcohol brand Guinness.

Continue reading "Jonathan Ross and Guinness ad experiment fails" »

24 October 2013

When a Twitter campaign goes wrong: #AskBG

British gas photo

As I'm sure you may have heard, it’s been a pretty bad week for British Gas. By 3pm on the 17th October it had received an outstanding amount of tweets via its #AskBG hashtag (roughly around 11,500). A pretty triumphant social media campaign you may be thinking, right? Oh you couldn’t be more wrong.

Continue reading "When a Twitter campaign goes wrong: #AskBG" »

30 September 2013

The Festival of Media LatAm Exclusive Interview: Bonin Bough, Mondelēz

If there's one global advertiser that has been the talk of the town in ad land over the last few months, it's Mondelēz – firstly by inking a global ‘mobile only’ partnership with Google across 16 countries and more recently unveiling that it will be embedding actual Twitter staff into its teams. And not forgetting Oreo's amazing 'You can still Dunk in the Dark' ad that scored big at this year's Super Bowl!

Continue reading "The Festival of Media LatAm Exclusive Interview: Bonin Bough, Mondelēz" »

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