As VW pointed out in its teaser ad, there seems to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values.
For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, which is understandable since a 30” spot on Fox can cost up to $4m. However, this year many more brands were thinking beyond airtime to tap into the cultural phenomenon that is the Super Bowl.
Continue reading "The most innovative ad from the Super Bowl… and it wasn’t on TV" »
Last year Oreo went down in history for its simple but now infamous ‘Dunk in the Dark’ tweet.
This year, Ben & Jerry’s looks like it may be the first to take the social media spotlight for witty tweets.
Continue reading "Ben & Jerrys tweet on the legalisation of marijuana" »
Last weekend we saw another awkward media campaign and this time it came from the popular alcohol brand Guinness.
Continue reading "Jonathan Ross and Guinness ad experiment fails" »
As I'm sure you may have heard, it’s been a pretty bad week for
British Gas. By 3pm on the 17th October it had received an
outstanding amount of tweets via its #AskBG hashtag (roughly around 11,500). A
pretty triumphant social media campaign you may be thinking, right? Oh you
couldn’t be more wrong.
Continue reading "When a Twitter campaign goes wrong: #AskBG" »
If there's one global advertiser that has been the talk of the town in ad land
over the last few months, it's Mondelēz – firstly by inking a global ‘mobile only’ partnership
with Google across 16 countries and more recently unveiling that it will be embedding actual Twitter staff into its teams. And not forgetting Oreo's amazing 'You can still Dunk in the Dark' ad that scored big at this year's Super Bowl!
Continue reading "The Festival of Media LatAm Exclusive Interview: Bonin Bough, Mondelēz" »
Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.
It’s great that these ‘YouTube sensations’ (as some would call it) have seen massive global success, but this new, interesting infographic from Ghergich & Co uses Twitter data to compare how they were picked up in social media in the first 30 days after launch.
After comparing the total number of tweets, positive and negative reactions, tweets by country, total exposure and the peak performance, the team at Ghergich managed to pull together this pretty cool infographic comparing the two.
Can you guess who came out on top? Scroll to the bottom for the winner – you might be surprised!
Continue reading "Harlem Shake vs Gangnam Style: The Ultimate Twitter Showdown" »
By Cream Editorial
With the Festival of Media Asia 2013 around the
corner, 3-5 March in Singapore, our spotlight on Asia continues with the release of
the latest Cream report: The Asian evolution. The report covers how the markets in the continent are changing,
their digital consumption trends and the marketing landscape.
Continue reading "The dos and don’ts of marketing to Asians" »
By Cream Editorial
Last year in September, Irish bookmaker
and betting services brand Paddy Power took ambush marketing to new heights,
quite literally! And here’s the story behind the story.
The brand used skywriting as a tool to post
tweets high up in the sky in Chicago just above the Medinah County Club at the
time of the Ryder Cup tournament. The aim? To motivate Europeans to cheer for
their team. The cheeky brand did so by fuelling the US-Europe tussle at the
golf matches through sky tweets cheering European players, and taking
none-too-subtle jibes at American golfers.
Continue reading "Sky, sun and fun: Skytweeting with Paddy Power" »