Right Brain, Left Brain Blog

67 posts categorized "Twitter"

30 September 2013

The Festival of Media LatAm Exclusive Interview: Bonin Bough, Mondelēz

If there's one global advertiser that has been the talk of the town in ad land over the last few months, it's Mondelēz – firstly by inking a global ‘mobile only’ partnership with Google across 16 countries and more recently unveiling that it will be embedding actual Twitter staff into its teams. And not forgetting Oreo's amazing 'You can still Dunk in the Dark' ad that scored big at this year's Super Bowl!

Continue reading "The Festival of Media LatAm Exclusive Interview: Bonin Bough, Mondelēz" »

20 March 2013

Harlem Shake vs Gangnam Style: The Ultimate Twitter Showdown

Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.

It’s great that these ‘YouTube sensations’ (as some would call it) have seen massive global success, but this new, interesting infographic from Ghergich & Co uses Twitter data to compare how they were picked up in social media in the first 30 days after launch.

After comparing the total number of tweets, positive and negative reactions, tweets by country, total exposure and the peak performance, the team at Ghergich managed to pull together this pretty cool infographic comparing the two. Can you guess who came out on top? Scroll to the bottom for the winner – you might be surprised!

Continue reading "Harlem Shake vs Gangnam Style: The Ultimate Twitter Showdown" »

07 February 2013

The dos and don’ts of marketing to Asians

By Cream Editorial

With the Festival of Media Asia 2013 around the corner, 3-5 March in Singapore, our spotlight on Asia continues with the release of the latest Cream report: The Asian evolution. The report covers how the markets in the continent are changing, their digital consumption trends and the marketing landscape.

Continue reading "The dos and don’ts of marketing to Asians" »

25 January 2013

Sky, sun and fun: Skytweeting with Paddy Power

By Cream Editorial

Last year in September, Irish bookmaker and betting services brand Paddy Power took ambush marketing to new heights, quite literally! And here’s the story behind the story.

 The brand used skywriting as a tool to post tweets high up in the sky in Chicago just above the Medinah County Club at the time of the Ryder Cup tournament. The aim? To motivate Europeans to cheer for their team. The cheeky brand did so by fuelling the US-Europe tussle at the golf matches through sky tweets cheering European players, and taking none-too-subtle jibes at American golfers.

Continue reading "Sky, sun and fun: Skytweeting with Paddy Power" »

15 January 2013

The return of the community

By Matthew Gidley, Momentum UK

Historians have long recorded shifts in social behaviour resulting from political or economical change.  The turbulence of the past four years has provoked one of the most prolific social reactions known in recent history: the return of the community. 

This time, things have changed: people are uniting not just in families or neighbourhoods, but also by geography, interest, profession and principles.   The structure of brands’ audiences is changing and marketers must reassess their strategy to fulfil an increasing need among consumers to feel part of something as the things they value continue to erode.

Continue reading "The return of the community" »

02 January 2013

Up close and personal: why brands need to provide experiences

By Paul Saville, Ignite

The way brands market themselves has changed. Gone are the days of relying on traditional advertising, where a brand would attempt to influence an individual to buy a certain product or service solely using the creativity of a catchy slogan and beautiful images delivered by TV, print and OOH.

Continue reading "Up close and personal: why brands need to provide experiences" »

17 December 2012

What digital marketers can learn from President Obama

By Leah Anathan, Emailvision 

If you’re working in digital marketing and you didn’t see two of the most recent reports from Joshua Green, a senior national correspondent for Bloomberg Businessweek, then it’s time for you to take a coffee break and go read them. Don’t worry; it will only take a few minutes out of your typically chaotic day. In his investigation, Mr Green discovered a digital petri dish with some powerful evidence that every online marketer should see. It’s the science behind winning campaigns. This campaign just happened to be the 2012 US election for President.

Continue reading "What digital marketers can learn from President Obama" »

13 December 2012

The top 10 UK Twitter campaigns list is out!

By Cream Editorial

Twitter has compiled a top-10 list of the best promoted product campaigns by brands on the platform this year, based on a combination of data including total engagements, reach and impressions.

The Top 10 UK Twitter Campaigns list is here:

Continue reading "The top 10 UK Twitter campaigns list is out!" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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