Right Brain, Left Brain Blog

56 posts categorized "Video"

17 October 2014

Viral Ad of the Week: BBC Music – God Only Knows

Want to know the secret to viral video success? Well if we look at the latest sharing figures from across the social web, all it takes is a great soundtrack, some theatrical backgrounds and a few famous faces thrown in there too; in other words the BBC’s latest ad promoting BBC Music, created by ad agency Karmarama.

Thanks to Unruly’s Viral Video Chart, we can see that the most shared ad globally from across the social web in the last 7 days was ‘God Only Knows – BBC Music’ with 201,161 shares. Its closest competitor was ‘Danny Macaskill: The Ridge’ with 148,667 and ‘Chanel No5: The One That I Want – The Film’ with 94,778 shares in the last seven days.

For those who haven’t seen it yet, not only where have you been, but here it is again:

14 October 2014

What happens in a YouTube minute? [infographic]

We recently looked at what happens during one minute on Facebook and Twitter, but what about YouTube? Well, did you know that over 100 hours’ worth of video is uploaded in 60 seconds and more than 2.7 million videos viewed. Wow!

Thanks to YouTubeDownload, check out the infographic below to find out what else happens in one minute, including just how much money the most popular YouTube channels make.

Continue reading "What happens in a YouTube minute? [infographic]" »

13 October 2014

Will digital be the decider in this year’s elections?

Say venn

Liberty's too precious a thing to be buried in books...” – Mr. Smith Goes to Washington

October is THE huge month in terms of political advertising, with most of it going to TV – especially at the statewide and local level. Problem is, voters’ media consumption habits are changing. Digital is where it’s at for a growing number of voters. Online streaming, mobile, and multi-screen are growing leaps and bounds. Of course, with that comes the opportunity for personalization and segmentation around preferences. Campaign marketers, who are under pressure to produce results, are working furiously to insure the candidate’s online buys are not going to wasted impressions.

To help with that, political advertisers and consultants have jumped on programmatic ad-tech big time. Armed with razor-sharp targeting options, ad-tech campaigns can quickly and easily target ads directly to specific voters. Everyone’s doing something along these lines because no campaign wants to be caught behind the digital 8-ball in this year’s midterms. According to a new STRATA political survey, 85 percent of political agencies plan to use programmatic ads for their political media-buying efforts this year. The company says the agencies polled represent roughly 75 percent of total political advertising billings.

That’s interesting, but it may not be enough. Watch for these three trends to make a difference: 

Continue reading "Will digital be the decider in this year’s elections?" »

29 August 2014

Activia knocks VW off top spot for most shared ad of all time

We couldn’t see it coming, but it has happened… Yoghurt brand Activia’s Brazilian-themed ‘Trackvert’ has overtaken that Super Bowl ad from Volkswagen ‘The Force’ to claim the crown of most shared ad of all time.

The figures, from social video marketing platform Unruly, show that Activia’s music video ad, released in partnership with the World Food Programme and featuring Colombian pop starlet Shakira, overtook Volkswagen’s ‘The Force’, which had held the number one spot since February 2011, with a whopping 5,498,593 shares versus VW’s reigning 5,272,500 (at time of writing).

The Activia ad has also been viewed on YouTube a staggering 315,439,228 times!

Continue reading "Activia knocks VW off top spot for most shared ad of all time" »

19 August 2014

A decade of change for TV: infographic

Over the last 10 years, we’ve seen an explosion in the number of screens, devices and services available to watch TV, but how has this affected the way video is consumed?

Global broadcast solutions provider BroadStream has released a new infographic that looks at the changes in viewing habits over the last decade. It found that 85% of people still prefer to watch TV on the biggest screen in their home, as well as watching their favourite shows live rather than on catch-up services.

Check out the infographic below for more findings about TV viewing then and now.

Continue reading "A decade of change for TV: infographic" »

30 May 2014

The 10 most complained about ads of 2013

Not all advertising suits everyone’s tastes. Of course, the fact that the Advertising Standards Association (ASA) received a whopping 31,136 complaints in 2013 about 18,580 ads, says enough.

Among the top 10 most complained about ads of last year, according to ASA’s 2013 report, were three Unilever products (go Unilever, you daredevil you!). Here’s that top 10 in its all its glory…  

1. VIP Electronic Cigarette – “She Wants You”
Total complaints: 937
Was it banned? Upheld in part

 

Continue reading "The 10 most complained about ads of 2013" »

29 April 2014

Powerade taps Andrés Iniesta for 2014 FIFA World Cup campaign

Football fever is sweeping the globe and Powerade’s 2014 FIFA World Cup campaign, ‘There’s Power in Every Game’, is the latest effort to catch our eye.

Fronted by Spanish professional footballer Andrés Iniesta (who you may remember scored Spain’s winning goal in the 2010 FIFA World Cup), the campaign focuses on stories of five amateur athletes from around the world on their journeys to overcome adversity and power through.

Continue reading "Powerade taps Andrés Iniesta for 2014 FIFA World Cup campaign" »

22 January 2014

2014 predictions: The year of programmatic video advertising

In 2013 programmatic buying gained considerable traction across the digital advertising ecosystem. Over the next 12 months we are likely to see this trend continuing as it gains an even greater foot hold, and brand advertisers turn to sophisticated programmatic buying platforms to help them plan, execute and optimise their video ad campaigns. On top of this, advanced measurement and reporting tools will be made available to help advertisers maximise the value of brands’ digital investments, and this will ultimately see the gap between the digital and TV worlds closing. With that in mind, here are my four predictions for 2014.

Continue reading "2014 predictions: The year of programmatic video advertising" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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