Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.
It’s great that these ‘YouTube sensations’ (as some would call it) have seen massive global success, but this new, interesting infographic from Ghergich & Co uses Twitter data to compare how they were picked up in social media in the first 30 days after launch.
After comparing the total number of tweets, positive and negative reactions, tweets by country, total exposure and the peak performance, the team at Ghergich managed to pull together this pretty cool infographic comparing the two.
Can you guess who came out on top? Scroll to the bottom for the winner – you might be surprised!
If you’re working in digital marketing and you didn’t see
two of the most recent reports from Joshua Green, a senior national
correspondent for Bloomberg Businessweek, then it’s time for you to take a
coffee break and go read them. Don’t worry; it will only take a few minutes out
of your typically chaotic day. In his investigation, Mr Green discovered a
digital petri dish with some powerful evidence that every online marketer
should see. It’s the science behind winning campaigns. This campaign just
happened to be the 2012 US election for President.
Looking at the top 20 viral ads (yes, the 2012
Unruly Global Viral Video Ads Chart is out), I can clearly say compelling
content wins over brand legacy/popularity. Hands down. the annual ranking of the
year’s most shared video ads reveals that in 2012, a viral video titled ‘Invisible
Children’ by a little known non-profit organisation reigns at the top spot,
beating the likes of Google, P&G, Coke, Nike and Red Bull.
Red Bull’s latest media stunt has gone all
the way to the edge of space and broken three world records, as well as being
the ultimate advert for Red Bull.
On October 14 2012 Felix Baumgartner became
the first skydiver to go faster than the speed of sound, reaching a maximum
velocity of 83.9mph (1,343km/h). Baumgartner has already broken several world
records for base jumping and is a licensed gas balloon and helicopter pilot.
But his latest mission saw the Austrian transcend limits that have been in
place for 50 years.
Video has become increasingly important over the years and few ad campaigns are complete without one. But what makes videos go ‘viral’? So far this year there has been a rise in online video marketing, especially with the US election campaigns and the Olympic Games, but other brands have been infiltrating the viral charts and leaving a big mark.
We recently partnered with McLaren Group, the Woking-based family of niche high-tech companies that includes Formula 1 motor racing, to launch a brand new media company called McLaren Animation.
Here is the first production, ‘Tooned,’ a brand new media property that debuted with the 2012 Santander British Grand Prix on July 8, 2012, and features digital incarnations of McLaren’s star F1 drivers, Jenson Button and Lewis Hamilton.
Some shameless self-promotion this week. My Digital team at Framestore just completed this awesome project. We partnered with cult movie-loving community Secret Cinema to enhance film-viewing experiences with immersive visual effects (VFX).
Secret Cinema, known for extending the movie-going experience by creating clandestine film-themed events that build up to the screening of a secret film, entered unchartered territory by screening a new release – Prometheus – every night in June at an undisclosed central London location.
By partnering with Framestore, Secret Cinema was able to further deliver on its promise to help film fans live ‘inside the film’ by creating VFX-led experiences that gave attendees a taste of the film.
Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.
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