Right Brain, Left Brain Blog

63 posts categorized "Video"

15 December 2014

Why John Oliver’s digital strategy is winning the internet

Venn

“It’s a great time to be doing political satire when the world is on a knife edge” – John Oliver.

Chances are, you’ve seen a clip of Last Week Tonight pop up in your Facebook news feed. HBO’s new weekly late-nighter, hosted by British comedian and Daily Show alum John Oliver already has an average audience of four million, equal to HBO’s other weekly talk show Real Time With Bill Maher and fast gaining ground on primetime darlingGirls.

The volume of easy inbound traffic and social referrals generated by Oliver’s YouTube clips has been a gold mine for click-starved Web publishers.

“Each week, the Content industry observes a sacred ritual: Together, but not quite in sync, dozens of websites embed and then post the longest segment from John Oliver’s HBO show, Last Week Tonight,” dryly wrote The Awl, in a post which included a handy chart detailing the top ten publishers who milk Last Week Tonight clips for social engagement. “That John Oliver’s weekly video(s) will go viral is, at this time, a given. Whether or not the posts that embed those videos will go viral is another matter altogether.”

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09 December 2014

Attack of the Bots [infographic]

We’ve all heard the word ‘bots’ floating around in the digital advertising space but do we really know what they are and how it affects not just advertisers, but publishers too.

Advertisers invest serious time and money to create original, engaging and innovative ads. But not all of those ads reach their audiences. Unfortunately, as much as 36% of online traffic isn't driven by humans - it's driven by bots. So what are bots, and how does fraudulent traffic actually work?

Off the back of a new whitepaper looking at Traffic Fraud in Video Advertising, online video platform BrightRoll has produced an infographic, Attack of the Bots, showing how bot-driven traffic affects advertisers and publishers. Check it out below:

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08 December 2014

Making sense of the selfie generation (and why it's a good thing)

Say venn

"We crashed and broke Twitter. We have made history." - Ellen Degeneres, March 2014

Millennials are called the “selfie-generation.” It might seem like a dis, but smart publishers know that it’s actually a good thing. It means millennials are self-aware, selective and smart. When we take a selfie, it becomes part of our personal brand online—the brand image that defines who we are, what we like and what we stand for. While members of previous generations would rather floss than see themselves in a video, we post selfies to Instagram and Vine constantly. We’re not afraid to put ourselves out there—and you shouldn’t be either. If you look a bit closer at the selfie generation, and take some cues from our quirkiness and self-deprecating wit, you might just let a few of us off the hook. 

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01 December 2014

Video Marketing Trends for 2015

Video has already been an important element of digital campaigns this year, but with video consumption becoming an increasingly more popular way for consumers to consume media, it’s vital for marketers that haven’t yet jumped on board the trend to engage with their customers via the channel.

Syndacast has pulled together an infographic looking at video trends from this year and what marketers can expect heading into 2015. Check it out below:

Video trends

07 November 2014

A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!

There’s a chill in the air, the days are getting shorter and John Lewis has just released its 2014 Christmas campaign, which can only mean one thing: Christmas is well and truly coming…

That’s right, the eagerly-awaited John Lewis ad hit the internet yesterday and while it had a lot to live up to following last year’s Bear & Hare animated campaign, I think we can safely say it didn’t fail to deliver. Hats off to Adam&Eve/DDB, once again.

John lewis

The heart-warming tale follows the story of a young boy and his penguin friend Monty. Set to the track ‘Real Love’ performed by Tom Odell, it shows the friends playing happily throughout the year until Monty becomes sad and realises he wants a companion. So, on Christmas Day, Sam gives his friend a female penguin called Mabel and the ad concludes with the strapline ‘Give someone the Christmas they’ve been dreaming of’.

Continue reading "A young boy, some snow and a penguin… It must be the new John Lewis Christmas ad!" »

29 October 2014

Has Air NZ created ‘The Most Epic Safety Video Ever Made’?

Continuing its long tradition of creating memorable and entertaining in-flight safety videos, Dwarves, Orcs and Elves are set to take flight once again as Air New Zealand unveils The Most Epic Safety Video Ever Made ahead of the December release of the final film in The Hobbit Trilogy.

The safety video features members of the cast from all three films in the Trilogy including Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast) – as well as a special cameo from the director, Sir Peter Jackson, and some other familiar faces.

The new video follows the airline’s first Hobbit-inspired safety video – An Unexpected Briefing (2012) – which attracted more than 12 million global online video views, generating huge social media coverage. The Most Epic Safety Video Ever Made wraps up a successful three-year association between the airline and The Hobbit films.

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27 October 2014

Storymaking: The next evolution in Content Marketing

Venn

Smart brands are turning consumers into evangelists - and publishers.

Storytelling is a verb, and many brands believe that means they should be telling stories about their brand, which was just another method of spinning one-way advertising. True, a brand’s origin story (think of Apple, HP) can be useful, but the true power in storytelling is when brands create products and content that motivates audiences to talk about the brand and keep them top of mind in ways far less intrusive than traditional advertising.

So if there’s enough confusion about the definition of storytelling, then maybe we need a new word. David Berkowitz recently wrote in AdAge about something called storymaking—where the brand facilitates and taps into the stories people are creating and sharing with each other. You could call it the next evolution in storytelling, or maybe just a proper redefinition of the way brands should be marketing to their audiences. Regardless, storymaking is how brands today are activating their customers and turning them into not only evangelists but also publishers, and it can provide real results.

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17 October 2014

Viral Ad of the Week: BBC Music – God Only Knows

Want to know the secret to viral video success? Well if we look at the latest sharing figures from across the social web, all it takes is a great soundtrack, some theatrical backgrounds and a few famous faces thrown in there too; in other words the BBC’s latest ad promoting BBC Music, created by ad agency Karmarama.

Thanks to Unruly’s Viral Video Chart, we can see that the most shared ad globally from across the social web in the last 7 days was ‘God Only Knows – BBC Music’ with 201,161 shares. Its closest competitor was ‘Danny Macaskill: The Ridge’ with 148,667 and ‘Chanel No5: The One That I Want – The Film’ with 94,778 shares in the last seven days.

For those who haven’t seen it yet, not only where have you been, but here it is again:

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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