Right Brain, Left Brain Blog

88 posts categorized "Video"

25 April 2017

Andes creates the world's first leaned bar to pour the perfect beer

Andes

AB InBev's iconic beer brand Andes might just have come up with the perfect creative solution to serving the perfect beer... 

As every good barman knows, there is a technique to pouring the perfect beer: you must tilt your glass up to 45º, and that’s how you get the right beer head. That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. 

Continue reading "Andes creates the world's first leaned bar to pour the perfect beer" »

24 January 2017

A 360 view of Virtual Reality [infographic]

Vr

2017 has been tipped as the year of Virtual Reality but this technology has actually been around since the first panoramic paintings in 12th Century China. Today, huge tech companies like Google/YouTube, Facebook and Apple are investing heavily in VR technology - which is a good indication that it's here to stay. Plus, with more and more offerings being brought to market (and being made more affordable for consumers) it's worth taking a step back and asking: How will VR change our lives? 

Continue reading "A 360 view of Virtual Reality [infographic]" »

21 December 2016

Why TV is killing digital video

Next year, total digital ad spend will surpass TV for the first time. It’s expected to hit $77.37 billion in the US, taking 38.4% of the total ad spend, exceeding TV’s predicted $72.01 billion (35.8%), according to eMarketer. This is an advertising milestone and it would appear that good times are ahead. However, a barrier exists that means brands are not maximising the potential of this digital ad explosion.

The problem is one of creative content and format. In our recent Video Advertising Survey, just over half of respondents said that under a quarter of their online video campaigns featured made-for-digital creative. Meanwhile, recent research from Millward Brown found that 90% of online video is just repurposed TV material.

So what’s the issue here? Why develop new creative when you can use existing material that delivers the right key messages? This seems to make sense in theory, but the experience in practice is quite different. And it’s harming brand engagement and boosting ad blocking, particularly on mobile devices, on which video advertising grew by 94% in 2015, according to the IAB.

Continue reading "Why TV is killing digital video" »

16 December 2016

Christmas Countdown – Ad of the Week: Barbour ‘The Snowman and the Snowdog’

Barbour

Putting good old British tradition at the heart of its Christmas ad campaign, Barbour partnered with Penguin Books and Lupus Films to create the first ever bespoke animation of Raymond Briggs’ much-loved original ‘The Snowman and the Snowdog’ film.

The tale follows The Snowman and The Snowdog and grown-up Billy as they take a trip down memory lane in preparation to celebrate a traditional #BarbourChristmas - the perfect mix of heritage and nostalgia.

Continue reading "Christmas Countdown – Ad of the Week: Barbour ‘The Snowman and the Snowdog’" »

25 November 2016

Christmas Countdown - Ad of the Week: John Lewis 'Buster the Boxer'

Buster

Now that Thanksgiving has passed, we can officially start getting excited about Christmas – and more importantly, the festive ad treats that brands and retailers the world over have started serving up over the last few weeks. 

To kick off our Christmas countdown, over the next few weeks we’re going to share some of our festive favourites of the holiday season. Tell us what you think in the comments below.  

Without picking favourites, the first of the bunch has got to go to John Lewis for its 'Buster the Boxer' Christmas campaign. It's a story about a young girl named Bridget who love to bounce. But when her mum and dad buy her a trampoline for Christmas, they soon discover that she isn't the only one with a passion for jumping... 

Continue reading "Christmas Countdown - Ad of the Week: John Lewis 'Buster the Boxer'" »

30 September 2016

Innovative Ad of the Week: Nissan 'Raise your game' (Europe)

Remember “Truckerball”? Or how Nissan created a new sport where footballers played on moving trucks and pick-ups. It was in 2015, and guess what? “Truckerball” is back! 

In this second season, a new duo has been introduced: a coach and his all-new NV300. Encompassing the same spirit – but with a spicy touch through his new charismatic character – the 'Raise your game' campaign includes a 60" film with a new take on last season's "Truckerball". 

The film's director Emil Möller said “So this new film’s challenge was to introduce a new comer: the coach and its NV300. To make them part of this crazy environment and have them push the game even further. Even crazier, more impressive and funnier!” 

The campaign includes a 360° communication plan developed in collaboration by Nissan Europe agencies TBWA\G1 Paris, DigitasLBi and OMD. It will roll out across TV, social, digital, print, OOH, CRM and retail in over 25 European countries. 

Check out the series of films below:

26 September 2016

Video Ad Trends: Marketers look to formats beyond pre-roll [Infographic]

As the UK online video advertising market continues to mature, advertisers and buyers are moving away from a focus on larger, traditional pre-roll video towards buying more strategic and varied video solutions, according to programmatic digital brand advertising company Collective’s 2016 UK Online Video Advertising Market Report

The annual report, which drew together the thoughts of over 100 key video buyers from across the top 30 media agencies, revealed that while Broadcaster Video On Demand (VOD) still takes the lion’s share of video advertising spend, clients are increasing their investment in display, YouTube, social channels and other more niche providers. 

“As advertisers take advantage of an increasing number of video solutions outside of the traditional pre-roll market, the responsibility for who buys online video has also changed,” said Simon Stone, Commercial Director, Collective. “Video budgets are increasingly being allocated from TV to digital teams. We have seen a shift in the market since launching both our native and YouTube video products in the last year. There has also been a huge increase in the number of display campaigns that include video assets.” 

For more insights into Collective's 2016 UK Online Video Advertising Market Report, check out the infographic below:

Continue reading "Video Ad Trends: Marketers look to formats beyond pre-roll [Infographic]" »

01 August 2016

Top charity campaigns + 6 steps to digital brand success [VIDEO]

A recent event hosted by Collective, experts in digital brand solutions, brought together charity branding experts from MacMillan Cancer Support, WWF and MediaCom to explore how to balance brand building and fundraising for charities. The event culminated in a panel debate exploring some of the key digital marketing challenges that charities face, from shock tactics and measurement to the tension between brand building and fundraising.  

The short series of videos below focuses on the key outcomes of the event, including a sneak peek at some of the charity brand experts' favourite charity campaigns, plus Collective's creative director Alex Burn reveals the six key factors charities need to bear in mind when marketing themselves digitally. Check it out below...

The best charity campaigns [from the experts]:

6 rules for successful charity marketing in digital [Alex Burn, Creative Director, Collective]:

We've got a bunch of great charity campaign case studies right here on Cream. Need more inspiration? Check this out >>>> 

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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