Video is one of the
most versatile and valuable tools that modern marketers can have in their box
of tricks – you do have a box of tricks, right? It enables you to craft a
message you’re happy with, told in the way you want to tell it, consistently
and to everyone. And it’s the ultimate flexible communication tool: you create
it once and publish it everywhere; your website, Facebook page, YouTube
channel, presentations… you get the picture.
The point of a good
video is to show your clients and
prospective clients what your additional copy tells them. Traditionally, if someone lands on your site, they’re
faced with a pretty straightforward option; navigate and read. But, this takes
time and mental effort. Most people are lazy. I’m lazy. I bet even you’re lazy
If you could have one superpower, what would it be? For me, it is without a doubt the ability to fly. (Imagine being able to avoid morning rush hour!) So imagine my surprise when I saw the latest instalment of Pepsi Max's #Livefornow campaign. In just 2 days, the video has racked up nearly one million YouTube video views. It may not quite be Red Bull Stratos, but the idea is the same. The stunt has got everyone talking, so for Pepsi Max, it's gold dust!
Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by storm, and if you’re anything like me you can’t help but start bopping your head as soon as you hear either tune start playing.
It’s great that these ‘YouTube sensations’ (as some would call it) have seen massive global success, but this new, interesting infographic from Ghergich & Co uses Twitter data to compare how they were picked up in social media in the first 30 days after launch.
After comparing the total number of tweets, positive and negative reactions, tweets by country, total exposure and the peak performance, the team at Ghergich managed to pull together this pretty cool infographic comparing the two.
Can you guess who came out on top? Scroll to the bottom for the winner – you might be surprised!
If you’re working in digital marketing and you didn’t see
two of the most recent reports from Joshua Green, a senior national
correspondent for Bloomberg Businessweek, then it’s time for you to take a
coffee break and go read them. Don’t worry; it will only take a few minutes out
of your typically chaotic day. In his investigation, Mr Green discovered a
digital petri dish with some powerful evidence that every online marketer
should see. It’s the science behind winning campaigns. This campaign just
happened to be the 2012 US election for President.
Looking at the top 20 viral ads (yes, the 2012
Unruly Global Viral Video Ads Chart is out), I can clearly say compelling
content wins over brand legacy/popularity. Hands down. the annual ranking of the
year’s most shared video ads reveals that in 2012, a viral video titled ‘Invisible
Children’ by a little known non-profit organisation reigns at the top spot,
beating the likes of Google, P&G, Coke, Nike and Red Bull.
Red Bull’s latest media stunt has gone all
the way to the edge of space and broken three world records, as well as being
the ultimate advert for Red Bull.
On October 14 2012 Felix Baumgartner became
the first skydiver to go faster than the speed of sound, reaching a maximum
velocity of 83.9mph (1,343km/h). Baumgartner has already broken several world
records for base jumping and is a licensed gas balloon and helicopter pilot.
But his latest mission saw the Austrian transcend limits that have been in
place for 50 years.
Video has become increasingly important over the years and few ad campaigns are complete without one. But what makes videos go ‘viral’? So far this year there has been a rise in online video marketing, especially with the US election campaigns and the Olympic Games, but other brands have been infiltrating the viral charts and leaving a big mark.
Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.