Right Brain, Left Brain Blog

100 posts categorized "Video"

09 February 2018

Innovative Ad of the Week: Geico ‘Interrupt-a-Palooza’ (US)

Geico

Geico is taking online attention grabbing to a whole new level with its latest ‘Interrupt-a-palooza’ campaign in which it is, once again, attempting to reinvent the pre-roll ad with a series of ads that interrupt again and again…

If there was an award for cramming as much action and branding into 15 seconds, Geico and The Martin Agency would certainly take the crown; the series of ads begin with the company admitting upfront that this ad is interrupting the viewer, before the ad itself is interrupted by some more action, ending with another interruption in the shape of the Geico logo.

If you have 45 seconds to spare, check out the pre-roll spots below:

Nighty Night

Skate Expectations

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26 January 2018

Innovative Ad of the Week: Bridge Music Academy ‘The Racist Keyboard’ (India)

Racist keyboard

Delhi-NCR’s premier music school Bridge Music Academy is taking a stand against racism with an integrated campaign that includes a film featuring a specially-built keyboard with no black keys.

Continue reading "Innovative Ad of the Week: Bridge Music Academy ‘The Racist Keyboard’ (India)" »

19 December 2017

Top 10 Christmas ads of 2017

With Christmas now less than a week away, we take a look at the top 10 Christmas ads in the UK, according to YouTube*. Not surprisingly, it is the retailers who dominate the majority of the list with tech giant Apple making an appearance in the number 10 spot. 

So without further ado, the festive ad winners of 2017 are…

1. #MozTheMonster
Advertiser: John Lewis
Creative agency: adam&eveDDB
Media agency: Manning Gottlieb OMD
No. of video views**: 9,329,476

2. Paddington & The Christmas Visitor #LoveTheBear
Advertiser: M&S
Creative agency: Grey London
Media agency: Mindshare
No. of video views**: 6,631,768

Continue reading "Top 10 Christmas ads of 2017" »

10 November 2017

Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)

Moz

Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017 Christmas ad – sending the internet into a frenzy this morning (Nov 11th).

The stars of this year’s offering are a young boy named Joe and a monster named Moz. The narrative begins when Joe befriends a noisy imaginary Monster under his bed but the two friends have so much fun together that he can’t get to sleep, leaving him tired by day. On Christmas Day, Joe receives a gift that will finally help him get a good night’s sleep…

Continue reading "Christmas Countdown - Ad of the Week: John Lewis ‘#MozTheMonster’ (UK)" »

27 October 2017

Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK)

Lexus main

Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid.  

As part of an action-packed four-day editorially-led challenge, spanning Edinburgh, Manchester, Birmingham and London, Rosie Percy and her partner, radio presenter Dan Alani, have been tasked with packing in as many of Time Out's recommended activities as possible across the four UK cities – relying on the Lexus CT Hybrid for transport. 

Continue reading "Innovative Ad of the Week: Lexus 'Say Yes to the City' (UK) " »

25 August 2017

Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)

Lonely whale

"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of celebrities' mouths, the intentionally humourous spot brings attention to the fact that 500 million plastic straws are used every day in the US and often end up in the ocean, polluting the water and causing harm to sealife.  

Continue reading "Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)" »

11 August 2017

Innovative Ad of the Week: Chevrolet 'Trucks Jump' (Brazil)

Chevrolet
 
When it comes to advertising for the automotive sector, brands can't go wrong with a good stunt. 
 
Remember back in 2013 when Volvo used Jean-Claude Van Damme to perform 'The Epic Split' as part of its 'Live Test Series' to demonstrate the precision steering feature on its new Volvo Trucks?
 
Well now Chevrolet has taken a leaf out of that same book and launched a pretty epic ad of its own to celebrate 50 years of the Camaro. 

Continue reading "Innovative Ad of the Week: Chevrolet 'Trucks Jump' (Brazil)" »

01 August 2017

127 things you probably didn't know about video marketing [infographic]

Video

Anyone working in our industry knows the power of video marketing for getting your brand message out to the masses but we stumbled across an interesting infographic put together by websitebuilder.org.uk that uncovers some fascinating insights about video that you might not already know. 

Check it out below for 127 facts about video marketing that might just give you a couple of nuggets of information that you need before planning your next online video campaign. 

Continue reading "127 things you probably didn't know about video marketing [infographic]" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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