Right Brain, Left Brain Blog

78 posts categorized "Video"

02 February 2016

Top 10 branded Vines - Walkers, Lego, Adidas and more...

It's hard to believe that Twitter's short form video sharing platform Vine has been around for three years now. It was one of the first platforms that paved the way for the new era of snackable video content giving brands new and creative ways to share content.  

To mark the occasion, Vine has selected 10 of the moment memorable six second clips from brands in the UK throughout 2015. Fancy a bit of inspiration? Then check them out below: 

Walkers - #BackToTheFuture 

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04 January 2016

Top 4 advertising trends for 2016

It’s a New Year which means a new wave of innovation is coming and rather than worrying about how to keep up with the marketing trends for 2016, the folks over at MDG Advertising have highlighted the four top trends to be aware of when planning how to spend your ad budgets.

  1. Digital advertising to overtake TV
  2. Mobile will be the fastest growing segment
  3. Keep an eye on digital video
  4. Facebook is increasingly dominant

Even better, they have pulled it all together into one handy infographic. Check it out below…

Continue reading "Top 4 advertising trends for 2016" »

08 December 2015

Top 10 most shared ads of 2015

Viral has become a key measure of online video success for advertisers the world over and thanks to the folks at Unruly, now we can see which brands are doing it best. From furry friends to personal interactions, the feel good factor to tear-jerkers, the top 10 shared ads of 2015 globally served up a range of viral gold content from Android, Budweiser, Disney, Purina and more…

Check out the top 10 below:

1. Android ‘Friends Furever’
No. of shares: 6.4 million+

2. Disney ‘Disney Characters Surprise Shoppers’
No. of shares: 3.9 million+

 

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04 December 2015

WTF Ad of the Week: Paddy Power ‘Pocket Jostle’ (UK)

Paddy power

Ok, so we know that Paddy Power is a brand known for its cheeky and somewhat mischievous advertising but the latest ad to promote its new smartphone app is on a whole other level!

Deemed “too fruity” for TV, the 30” online ad, created by Lucky Generals, features men and women rummaging around in their pockets in public, giving the impression that they are pleasuring themselves. Of course, that’s not quite what’s happening – they are in fact using their phone in their pocket to place bets through the new app, portraying how easy it is to use.

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06 November 2015

Christmas Ad of the Week: John Lewis ‘Man on the Moon’ (2015)

Jl 1

With Halloween now behind us, British retailer John Lewis sure knows how to get us in the Christmas spirit and what better way to mark the start of the festive season than unveiling its 2015 Christmas ad this morning (November 6).

In fact, it has become quite the tradition now as consumers around the world eagerly await this day every year (in fact, I even heard one say that they get more excited about the John Lewis Christmas ad than Christmas itself!)

And this year’s offering certainly doesn’t disappoint. Taking the key elements that have proven so successful in its past campaigns – tapping into customer emotions, centring on the connection between two characters and linking perfectly with the message to ‘Show someone they’re loved this Christmas’. 

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07 September 2015

What's in a view?

Online video

What does ‘view’ mean? Sounds like a simple question, but if you’re a media buyer looking at the multiplicity of different emerging online advertising formats, particularly within the video space, getting to the bottom of this presents a massive challenge.

The fact is, one media owner’s interpretation of ‘View’ can be completely different to another’s, highlighted by the emergence and growth of “Completed Views”.

But even here you have a range of definitions. Some platforms charge advertisers for videos when only 75% of the content has been watched – does that really justify using the word “completed”? After all, you wouldn’t call a crossword complete if you’ve left 25% of the answers blank, would you?

The root of the problem is the lack of industry standardisation in measurement when it comes to the latest online advertising formats, in particular video-related ones.

The constant development of new technologies and online tools drives innovation and the introduction of new ad formats, which means more pricing options and more complexity for media buyers and brand marketers. Arguably, what they really need is standardised metrics that allow them consistency in working out what they are getting for their money from different sites and types of ads or content, so they can plan their campaigns properly.

Continue reading "What's in a view?" »

20 July 2015

There's more to travel user-generated content than meets the eye

Travel ugc pic

There is a treasure trove of untapped marketing potential in travel user generated content (UGC) for both publishers and advertisers. The key to accessing it is effective classification. When classified in the right way, travel UGC presents publishers with a golden monetisation opportunity, while making it easier for brands to target their advertising.

No longer do holidaymakers wait until they return home to develop the snaps they’ve taken on their disposable cameras, now they post them in real-time via their mobile or laptop straight to their favourite social media channels. In fact, a new infographic released this week from Stackla [see more below] highlighted that, as of June 2015, more than 47 million #travel photos have been posted to Instagram alone.

The good news for brands is that 40% of millennials rely specifically on this sort of content to inform their future travel plans.

Herein lies the advertising opportunity. If this content can be accurately classified, it can be sold to brands as a key advertising opportunity, allowing them to target their ads to the subject of the image. Up until recently, only contextual data could be used to classify a picture based on the text around it. But this can be hit and miss, creating the danger of ads being placed alongside inappropriate images.

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03 July 2015

Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)

Penis

Picture this: There you are sat enjoying a day at the beach in Norway and what should appear behind you but a giant penis that starts spraying you with glitter!

I’m not even joking… sexual health charity RFSU has taken a pretty, ahem, serious approach to raising sexual health awareness in Norway and it’s doing that by terrorising 16-25 year olds with a giant penis costume taking to the streets, parks and beaches, jumping out and surprising people by ejaculating gold glitter all over them.

Continue reading "Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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