Right Brain, Left Brain Blog

53 posts categorized "Video"

29 August 2014

Activia knocks VW off top spot for most shared ad of all time

We couldn’t see it coming, but it has happened… Yoghurt brand Activia’s Brazilian-themed ‘Trackvert’ has overtaken that Super Bowl ad from Volkswagen ‘The Force’ to claim the crown of most shared ad of all time.

The figures, from social video marketing platform Unruly, show that Activia’s music video ad, released in partnership with the World Food Programme and featuring Colombian pop starlet Shakira, overtook Volkswagen’s ‘The Force’, which had held the number one spot since February 2011, with a whopping 5,498,593 shares versus VW’s reigning 5,272,500 (at time of writing).

The Activia ad has also been viewed on YouTube a staggering 315,439,228 times!

Continue reading "Activia knocks VW off top spot for most shared ad of all time" »

19 August 2014

A decade of change for TV: infographic

Over the last 10 years, we’ve seen an explosion in the number of screens, devices and services available to watch TV, but how has this affected the way video is consumed?

Global broadcast solutions provider BroadStream has released a new infographic that looks at the changes in viewing habits over the last decade. It found that 85% of people still prefer to watch TV on the biggest screen in their home, as well as watching their favourite shows live rather than on catch-up services.

Check out the infographic below for more findings about TV viewing then and now.

Continue reading "A decade of change for TV: infographic" »

30 May 2014

The 10 most complained about ads of 2013

Not all advertising suits everyone’s tastes. Of course, the fact that the Advertising Standards Association (ASA) received a whopping 31,136 complaints in 2013 about 18,580 ads, says enough.

Among the top 10 most complained about ads of last year, according to ASA’s 2013 report, were three Unilever products (go Unilever, you daredevil you!). Here’s that top 10 in its all its glory…  

1. VIP Electronic Cigarette – “She Wants You”
Total complaints: 937
Was it banned? Upheld in part


Continue reading "The 10 most complained about ads of 2013" »

29 April 2014

Powerade taps Andrés Iniesta for 2014 FIFA World Cup campaign

Football fever is sweeping the globe and Powerade’s 2014 FIFA World Cup campaign, ‘There’s Power in Every Game’, is the latest effort to catch our eye.

Fronted by Spanish professional footballer Andrés Iniesta (who you may remember scored Spain’s winning goal in the 2010 FIFA World Cup), the campaign focuses on stories of five amateur athletes from around the world on their journeys to overcome adversity and power through.

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22 January 2014

2014 predictions: The year of programmatic video advertising

In 2013 programmatic buying gained considerable traction across the digital advertising ecosystem. Over the next 12 months we are likely to see this trend continuing as it gains an even greater foot hold, and brand advertisers turn to sophisticated programmatic buying platforms to help them plan, execute and optimise their video ad campaigns. On top of this, advanced measurement and reporting tools will be made available to help advertisers maximise the value of brands’ digital investments, and this will ultimately see the gap between the digital and TV worlds closing. With that in mind, here are my four predictions for 2014.

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03 January 2014

#ReasonstoBelieve: Coca-Cola makes a controversial move in its new ad

Coca cola reasons to believe ed

Coca-Cola is a brand well-known for reaching out to its customers through acts of sentimentality.

Their latest ad, “Reasons to Believe”, again aims to tug at heart-strings as it focuses on the positive side of humanity. The ad shows a series of negative events that are juxtaposed alongside an array of happy moments such as weddings, acts of charity and new life. How lovely, you may think, that the soft drink giant has created something to remind us of all the positive aspects of life during these post-Christmas blues.

Continue reading "#ReasonstoBelieve: Coca-Cola makes a controversial move in its new ad" »

19 December 2013

Wilkinson Sword leaves the fate of Santa in the hands of the public

Save santa

We are now well in to the spirit of Christmas with only a few more days left to go until the big day.

Brands are competing everywhere for the funniest/most heart-warming/most surprising reaction from their consumers.

Continue reading "Wilkinson Sword leaves the fate of Santa in the hands of the public" »

28 October 2013

Online video: The do's and don'ts

Video is one of the most versatile and valuable tools that modern marketers can have in their box of tricks – you do have a box of tricks, right? It enables you to craft a message you’re happy with, told in the way you want to tell it, consistently and to everyone. And it’s the ultimate flexible communication tool: you create it once and publish it everywhere; your website, Facebook page, YouTube channel, presentations… you get the picture.

The point of a good video is to show your clients and prospective clients what your additional copy tells them. Traditionally, if someone lands on your site, they’re faced with a pretty straightforward option; navigate and read. But, this takes time and mental effort. Most people are lazy. I’m lazy. I bet even you’re lazy (sometimes).

Continue reading "Online video: The do's and don'ts" »

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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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