Right Brain, Left Brain Blog

95 posts categorized "Video"

25 August 2017

Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)

Lonely whale

"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of celebrities' mouths, the intentionally humourous spot brings attention to the fact that 500 million plastic straws are used every day in the US and often end up in the ocean, polluting the water and causing harm to sealife.  

Continue reading "Online Ad of the Week: Lonely Whale Foundation '#StopSucking' (US)" »

11 August 2017

Innovative Ad of the Week: Chevrolet 'Trucks Jump' (Brazil)

Chevrolet
 
When it comes to advertising for the automotive sector, brands can't go wrong with a good stunt. 
 
Remember back in 2013 when Volvo used Jean-Claude Van Damme to perform 'The Epic Split' as part of its 'Live Test Series' to demonstrate the precision steering feature on its new Volvo Trucks?
 
Well now Chevrolet has taken a leaf out of that same book and launched a pretty epic ad of its own to celebrate 50 years of the Camaro. 

Continue reading "Innovative Ad of the Week: Chevrolet 'Trucks Jump' (Brazil)" »

01 August 2017

127 things you probably didn't know about video marketing [infographic]

Video

Anyone working in our industry knows the power of video marketing for getting your brand message out to the masses but we stumbled across an interesting infographic put together by websitebuilder.org.uk that uncovers some fascinating insights about video that you might not already know. 

Check it out below for 127 facts about video marketing that might just give you a couple of nuggets of information that you need before planning your next online video campaign. 

Continue reading "127 things you probably didn't know about video marketing [infographic]" »

28 July 2017

Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)

Fido

What happens when perceptions of sexual and gender identity are put to the test?  

As a partner to Pride across the country, Canadian telecoms provider Fido, along with ad agency TAXI, invited a bunch of people to play a game of 'Who Am I?' to find out...  

The film speaks for itself so check out how the game went down by watching the full video:

Continue reading "Online Video Ad of the Week: Fido 'Who Am I? #GoGetProud' (Canada)" »

24 July 2017

Star-studded British cast front BA's new flight safety video

Ba

British Airways (BA) has unveiled a new video online, which features a bunch of notable British faces 'auditioning' for a role in its new flight safety video.  

In partnership with Comic Relief, the video features Gordon Ramsey, Thandie Newton, Sir Ian McKellan, Gillian Anderson and a bunch of others, reading lines from BA's flight safety instructions.

The tongue in cheek film, which also sees a cameo appearance from Rowan Atkinson as Mr Bean, is due to be shown on all BA flights starting September 1, 2017.  

Continue reading "Star-studded British cast front BA's new flight safety video" »

19 July 2017

Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)

Airnz

Air New Zealand has made a bit of a name for itself when it comes to safety videos and hasn’t been afraid to splash out big budgets to get the likes of Anna Faris, Rhys Darby and Elijah Wood involved in previous films that have gone viral – collectively generating more than 108 millions views online.

And the latest one is no different – perhaps the airline’s most ambitious yet! The Alice in Wonderland-inspired film features none other than Hollywood stars Cuba Gooding Jr and Katie Holmes playing a pair of gods who happen upon “the most beautiful place” on the planet…

Continue reading "Video Ad of the Week: Air New Zealand ‘Fantastical Journey’ (Global)" »

30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

Jet.com

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars? 

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media. 

Continue reading "Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)" »

25 April 2017

Andes creates the world's first leaned bar to pour the perfect beer

Andes

AB InBev's iconic beer brand Andes might just have come up with the perfect creative solution to serving the perfect beer... 

As every good barman knows, there is a technique to pouring the perfect beer: you must tilt your glass up to 45º, and that’s how you get the right beer head. That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. 

Continue reading "Andes creates the world's first leaned bar to pour the perfect beer" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

Cream Subscribers

Other C Squared Products

C Squared logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 5272863
VAT REG NO: GB127 6174 12

Made with Fantastic Thinking