Right Brain, Left Brain Blog

72 posts categorized "Video"

20 July 2015

There's more to travel user-generated content than meets the eye

Travel ugc pic

There is a treasure trove of untapped marketing potential in travel user generated content (UGC) for both publishers and advertisers. The key to accessing it is effective classification. When classified in the right way, travel UGC presents publishers with a golden monetisation opportunity, while making it easier for brands to target their advertising.

No longer do holidaymakers wait until they return home to develop the snaps they’ve taken on their disposable cameras, now they post them in real-time via their mobile or laptop straight to their favourite social media channels. In fact, a new infographic released this week from Stackla [see more below] highlighted that, as of June 2015, more than 47 million #travel photos have been posted to Instagram alone.

The good news for brands is that 40% of millennials rely specifically on this sort of content to inform their future travel plans.

Herein lies the advertising opportunity. If this content can be accurately classified, it can be sold to brands as a key advertising opportunity, allowing them to target their ads to the subject of the image. Up until recently, only contextual data could be used to classify a picture based on the text around it. But this can be hit and miss, creating the danger of ads being placed alongside inappropriate images.

Continue reading "There's more to travel user-generated content than meets the eye" »

03 July 2015

Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)

Penis

Picture this: There you are sat enjoying a day at the beach in Norway and what should appear behind you but a giant penis that starts spraying you with glitter!

I’m not even joking… sexual health charity RFSU has taken a pretty, ahem, serious approach to raising sexual health awareness in Norway and it’s doing that by terrorising 16-25 year olds with a giant penis costume taking to the streets, parks and beaches, jumping out and surprising people by ejaculating gold glitter all over them.

Continue reading "Video Ad of the Week: RFSU ‘Penis can surprise you’ (Norway)" »

05 June 2015

YouTube’s Top 5 ads of the past decade

Can you imagine a world before YouTube? Well it’s hard to believe that 10 years ago the video platform didn’t even exist! As 2015 marks YouTube’s 10th birthday, earlier this year the people of ad land and beyond were invited to vote for their favourite ads from the past decade and I’m pleased to say the results are in…

Big shout out to Turkish Airlines for taking the top spot and being crowned ‘YouTube Ad of the Decade’ for its hilarious ‘Kobe vs. Messi: The Selfie Shootout’ campaign.  Actually, 2013 proved a popular year in the world of ads, with Volvo Trucks and Dove also making the top five, in addition to Always’ #LikeAGirl and of course not forgetting Volkswagen’s ‘The Force’ – which until recently held the title of most shared video ad ever!

The good news is that combined, these five videos alone have been watched for over 7.7 million hours - that's over 875 years spent watching ads! Engagement like that is hard to beat...

Take a step back in time and reminisce over the great work featured in the videos below (you can also click through to check out the full case studies on Cream). Enjoy!

1. Turkish Airlines ‘Kobe vs. Messi: The Selfie Shootout’
Agencies involved: Crispin Porter + Bogusky, Starcom
Year of release: 2013
Total views: 141 million+

Turkish Airlines sends sporting legends Kobe Bryant and Lionel Messi on a world trip as they go head to head to see who can take the most exotic selfie.

Continue reading "YouTube’s Top 5 ads of the past decade " »

08 May 2015

Online Ad of the Week: Sauza 901 ‘No Limes Needed’ (USA)

What do you get when you cross a Justin Timberlake with a washed up lime? The new Sauza 901 tequila ad, of course!

The new three-minute spot, promoting JT’s new Sauza 901 tequila brand – which claims to be so delicious that it doesn’t need lime – features the man himself with his face literally transformed into a lime as he plays the character of Rick “Sour” Vane, who becomes a nobody after hitting rock bottom.

I could try and explain in more detail but you might prefer to watch the story unfold yourself by checking it out below:

It’s a wonderful example of a brand and celebrity working together to create what we can only expect to be some truly engaging content. 

20 April 2015

Ask the Expert: Everything you need to know about programmatic video advertising

Guy YalifProgrammatic is arguably one of the biggest developments in the digital advertising space. When it comes to video advertising, programmatic is beginning to take off, with programmatic video ad sales in EU-5 reaching €226m in 2014, according to eMarketer, and expected to soar 63.5% this year to reach €369m by the end of 2015.

Advertisers and agencies are adopting programmatic quickly. Yet, despite being the Association of National Advertisers’ (ANA) marketing word of the year in 2014, more than half of marketers still don’t understand programmatic well enough to implement it.

So, to put a clearer lens on programmatic advertising, let’s explain what it is and discuss some of the key benefits it delivers to advertisers.   

Simply put, programmatic refers to the use of software to automate the purchase of digital advertising. Fundamentally, programmatic advertising lets advertisers make their video advertising investments work harder for them by allowing them to work smarter, faster and more efficiently. Efficiency and efficacy are why programmatic advertising is so effective. Programmatic advertising helps marketers reach the precise audiences they seek across screens as efficiently as possible.

Continue reading "Ask the Expert: Everything you need to know about programmatic video advertising" »

13 March 2015

Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)

Whiskas’ new hilarious cat fail video carries an important message…

Whiskas

Whiskas and WWF have partnered to launch a new online video campaign, created by AMV BBDO, which uses real life YouTube footage of cats doing silly things but still coming out unscathed. But the real hard hitting message comes at the end, drawing attention to the plight of tigers in the world – as few as 3,200 tigers remain in the wild.

#9lives focuses on the message that whilst domestic cats may have nine lives, tigers in the wild have just one. The campaign highlights the need for donations to help double tiger numbers within your own cat’s lifetime. Whiskas has pledged to match any donations made.

Continue reading "Online Ad of the Week: Whiskas/WWF ‘Epic Cat Fails’ (UK)" »

18 February 2015

*Cute Ad Alert* Why we’re loving Android’s ‘Friends Furever’

I think it’s fair to say that by now we’ve all come to learn that content featuring animals – basically anything that’s cute or fluffy – is a big winner in the viral video stakes.

Most recently we’ve seen Budweiser leading the charge with its #BestBuds campaign, but remember back to Cadbury’s Gorilla ad? What about Guinness ‘Surfer’? Or Rolo’s Elephant TV ad? The list could go on…

Well now Google is joining in on the trend with its latest Android ad ‘Friends Furever’ featuring countless adorable animals aimed at showing the world how to “Be Together. Not the same.”

And to whoever says cute animals aren’t a sure fire way of ensuring your ad goes viral: Unruly’s Viral Video Chart has tracked a whopping 376,000+ shares of the ad so far* and the ad itself has racked up a whopping 9.2 million+ views on YouTube*.

Now we’re off to look up cats on BuzzFeed…

(*Figures correct at time of writing - things move so quickly in the online world that we can't always keep up!) 

20 January 2015

Will this be video advertising's breakthrough year?

A lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed year. Digital video took a giant leap into programmatic buying, experienced huge gains in both viewership and ad spend, while continuing a wave of consolidations.

With such an eventful year under our belts, I’m confident that this will be the year that online video advertising fully ‘grows up’ and comes into its own. Here are three major signs that signal why 2015 is set to be a breakthrough year for video advertising.

1. Programmatic video goes mainstream

Technology has transformed digital media buying, as advertisers and publishers continue to lay the groundwork for a fully automated video ad future. Programmatic video ad sales in EU-5 reached €226m in 2014, according to eMarketer, and is expected to soar 63.5% this year to reach €369m by the end of 2015.

Advertisers and agencies are already sold on programmatic, but in 2015 we will see publishers fully embrace programmatic technology as they begin to realise the huge opportunity it represents for efficiency and financial growth. We can also expect to see gains in open, RTB-based video ad exchanges, as advertisers seek to consolidate their video ad buys via a single programmatic platform. Both advertisers and publishers will become more empowered by data, enabling video to deliver more concrete results.

Continue reading "Will this be video advertising's breakthrough year?" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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