After the economic collapse in Iceland, tourism replaced banking
as the most important industry for the country. But then the Eyjafjallajokull volcano erupted in April 2010, and tourism to
Iceland plummeted; The country, the
size of Kentucky with a population of only 318,000, needed to turn the
tide of negative opinion quickly and sparingly in time for the summer season.
Continue reading "How Iceland opened its doors to the world " »
Ciao and welcome back to the Cream world tour. Today's stop is Italy, where media is dominated by TV, and that in turn is dominated by politics, or more specifically, until recently, Silvio Berlusconi. The move to digital terrestrial TV is picking up pace after a slow start, but online as a whole lags many other parts of Western Europe.
Continue reading "Cream world tour presents Italy: Heineken, The Culture Week, and Cesviamo" »
Hello and welcome back to the Cream world tour! Today we are taking you to the outlandish world of Dubai, where we recently just came back from the Mindshare Media Summit.
Continue reading "Cream world tour presents Dubai: Nissan, Wrigley, and WWF" »
Today the Cream world tour will take you to Japan. Japan was hit hard in the recession and adspend, and is expected to experience a 2.3% improvement in 2012, with television ad sales climbing by 3.4% and online witnessing a 9.3% lift. The depth of the crisis can partly be explained by the fact that automotive and consumer electronics are its dominant advertising categories.
Continue reading "Cream world tour presents Japan: Glico, Diesel, and Google" »
Welcome back to the Cream world tour! On 13-15 November in Singapore, the Festival of Media Asia will debut. China is clearly on everyone's minds at the moment, so we thought it would be appropriate to take everyone here.
Continue reading "Cream world tour presents China: Johnnie Walker, Levi's, and Clear" »
Welcome back to the Cream world tour. After last week's stop in Argentina, this week we are taking you to Malaysia in honour of the Festival of Media Asia taking place in Singapore this November.
Continue reading "Cream world tour presents Malaysia: Carlsberg, Coca-Cola, and Shell" »