Right Brain, Left Brain Blog

12 posts categorized "World tour"

25 October 2012

How Iceland opened its doors to the world

 Caroline Rixson 

After the economic collapse in Iceland, tourism replaced banking as the most important industry for the country. But then the Eyjafjallajokull volcano erupted in April 2010, and tourism to Iceland plummeted; The country, the size of Kentucky with a population of only 318,000, needed to turn the tide of negative opinion quickly and sparingly in time for the summer season.

 

 

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01 December 2011

Cream world tour presents Italy: Heineken, The Culture Week, and Cesviamo

Ciao and welcome back to the Cream world tour. Today's stop is Italy, where media is dominated by TV, and that in turn is dominated by politics, or more specifically, until recently, Silvio Berlusconi. The move to digital terrestrial TV is picking up pace after a slow start, but online as a whole lags many other parts of Western Europe.

Italy-Map

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23 November 2011

Cream world tour presents Dubai: Nissan, Wrigley, and WWF

Hello and welcome back to the Cream world tour! Today we are taking you to the outlandish world of Dubai, where we recently just came back from the Mindshare Media Summit.

Dubai

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16 November 2011

Cream world tour presents Sweden: Nationella Hivradet, Kalles, Marabou

Jump on board to our next stop on the Cream tour. Today, we are checking out Sweden.

Sweden

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09 November 2011

Cream world tour presents India: Pepsi, Gillette, and Tide

 Welcome back on the Cream world tour. Today, we are going to visit India...

India_map

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02 November 2011

Cream world tour presents Japan: Glico, Diesel, and Google

Today the Cream world tour will take you to Japan. Japan was hit hard in the recession and adspend, and is expected to experience a 2.3% improvement in 2012, with television ad sales climbing by 3.4% and online witnessing a 9.3% lift. The depth of the crisis can partly be explained by the fact that automotive and consumer electronics are its dominant advertising categories.

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26 October 2011

Cream world tour presents China: Johnnie Walker, Levi's, and Clear

Welcome back to the Cream world tour! On 13-15 November in Singapore, the Festival of Media Asia will debut. China is clearly on everyone's minds at the moment, so we thought it would be appropriate to take everyone here.

China

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19 October 2011

Cream world tour presents Malaysia: Carlsberg, Coca-Cola, and Shell

Welcome back to the Cream world tour. After last week's stop in Argentina, this week we are taking you to Malaysia in honour of the Festival of Media Asia taking place in Singapore this November.

Malaysia-map

Continue reading "Cream world tour presents Malaysia: Carlsberg, Coca-Cola, and Shell" »

About this blog

  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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