Argentina is regarded as one of the creative hotspots of Latin America. Ad spend has been increasing each year since 2007 and online penetration in the county stands at 61%.
Find out how well Argentina performs at the 2011 Festival of Media LatAm Awards on Friday evening, but for now, here are some examples of Argentinian creativity:
Live air show (Nike) The Nike Air Show bridges the online/offline gap with the first shoe race in which you can participate by blowing from your computer's microphone, which propels a "flying" shoe in a Nike Store in Buenos Aires.
Continue reading "Cream world tour presents Argentina: Coke, Andes Beer and Nike" »
Welcome back to the Cream world tour. For those of you who have missed out our last 2 stops, make sure to catch up with us in Mexico and in New Zealand!
Today, we are visiting Germany. Some of you may have been here recently for Oktoberfest. And just in case you feel you haven't had enough of beer, we're going to present one case study about beer coupled with a few other effective and innovative case studies from Germany.
Continue reading "Cream world tour presents Germany: Astra Beer, Diesel, and Lego" »
Welcome back to the Cream world tour. We hope you enjoyed last week's trip to Mexico. This week, we are taking you to New Zealand where all eyes are currently turned to for the Rugby World Cup.
Cream is filled with great case studies from New Zealand. Here is a small selection of a few to give you a taste of what goes on down under...
Continue reading "Cream world tour presents New Zealand: Tuatara, Kit Kat, and Hell Pizza" »
Welcome to the Cream world tour! Over the next few months, the Cream team will take you around the world of media to examine each country's most innovative case studies. Through these country visits, you will learn how each country, far or near, tackle the various issues we all face when putting a brand out there. Hopefully, you will leave each country with a bit of inspiration and bit of cultural insight!
Continue reading "Cream world tour presents Mexico: Nike, Burger King, and Gladiator" »