Right Brain, Left Brain Blog

53 posts categorized "Youth culture"

21 October 2016

Snapchat 101: What Brands Need to Know [Infographic]


What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?

Well, if you want to get some answers on all of the above then look no further than MDG Advertising’s new infographic, Snapchat 101: What Brands Need to Know. Check it out below:

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07 October 2016

Innovative Ad of the Week: Addict Aide 'Like My Addiction' (France)

Addict aide

Have you heard of Louise Delage? She's the unsuspecting 25-year old Parisian Instagram user who was recently revealed as the star of Addict Aide's new campaign.    

Louise Delage joined Instagram on August 1, 2016 and quickly accumulated nearly 65,000 followers in just over a month. Posting a range of photos of herself spending time with friends, eating out at restaurants and undertaking a range of social activities, but there was a twist... 

Of the some 150 posts that Delage shared via her Instagram account during this time, there was one thing that they all had in common: in every single photo, she was seen holding an alcoholic drink of some sort. 

The big reveal was made on September 22, when Delage made her last post to Instagram: a video clip revealing her to be the star of Addict Aide's 'Like My Addiction' campaign, by ad agency BETC, which aims to raise awareness of alcoholism among young people.  

Continue reading "Innovative Ad of the Week: Addict Aide 'Like My Addiction' (France)" »

16 May 2016

Marketers, it's time to meet the Centennials


A growing blindspot in the marketplace is the continued association of Millennials with the youth lifestyle, but it’s time to the face the facts – the era of Millennial youth marketing is over.

As Millennials quickly age out (the oldest now being in their mid-30s) a new generation of youth – Centennials – is moving in and bringing a decidedly different dynamic to the market, one that will create new rules for the marketplace and have influence beyond their size and years.

Centennials (born from 1997 to the present day) represent approximately a third of the world’s population, according to global census figures. Unlike their predecessors, Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that Millennials didn’t have to deal with until early adulthood, and, as a result, they are growing up far more savvy, in graver times when choices are limited and success is harder to come by.

Continue reading "Marketers, it's time to meet the Centennials" »

15 February 2016

Super Bowl 50 Reflections: Why MINI's Big Tent strategy was the real winner

All in all, Super Bowl 50 was probably not the best year for creative, but one campaign stood out head and shoulders above the mass of mediocrity.

The annual sporting extravaganza yet again served up some of the highest budget campaigns of the year, with brands vying to compete for the attention of a worldwide audience. Overall, humour and celebrities were the core themes of the day, but despite brands forking out a record $5 million for a 30-second spot at the big game, the quality of creative left a lot to be desired.

While various companies had their own scoring systems – from social buzz to video virality and brand sentiment – there was one ad in particular that beat its rivals by capturing a key marketing quality that stands for something much bigger in the long-term – and it was the ad that most resonated with me.

Continue reading "Super Bowl 50 Reflections: Why MINI's Big Tent strategy was the real winner" »

19 January 2016

5 reasons why Instagram MUST be on your marketing plans for 2016


Instagram may just be the biggest social media opportunity for marketers in 2016. Well, at least according to the folks at MDG Advertising, who reckon the platform will matter more than ever this year.

It was the fastest growing of the major social networks in 2015 with 400 million active monthly users, who share 80 million photos each day and like a whopping 2.5 billion photos. Also, did you know its user base has increased 4X in the last two years? Imagine what could happen in the next two…

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04 February 2015

The right content holds the key to reaching millennials

If you want to market successfully to the current crop of 18 to 34-year-old Generation Y-ers – those all-important millennials - then content is king, but not just any content. As digital natives, who know their way around the internet and social media blindfolded, millennials don’t need or want brands to point them in a particular direction, they go exactly where they please. But give them the content they want, where they want it and they’ll show their love.

A recent survey of 100 millennial New Yorkers found that 81% had iPhones (not really surprising), 80% preferred reading books in print (quite surprising), while their most popular clothes outlet was a thrift store [to us Brits - a charity shop]. Instagram (73%) and Snapchat (56%) topped the social network popularity chart, with Twitter (44%), LinkedIn (39%) and Tumblr (31%) making up the top five.

If brands want to reach millennials they need to stop worrying about ‘having a presence on Twitter, Facebook or Instagram’ and start thinking about the types of conversation they want their brand to be part of at any given time, and then think about which influencer could best anchor that conversation.

Millennials are undoubtedly seeking engaging content and added value from brands, as revealed by the first Cassandra Report. It found that millennials are omnicultural, and want brands to tell great stories that are consistent across borders. They want to be treated as individuals, with brands tapping into their passions – not as a homogenous age group or nationality.

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09 January 2015

Beyond Facebook: How to market to a new generation

Here’s a sobering thought: in the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation who interact with society very differently to their predecessors.

To give that some context, 81% of Generation Z use some kind of social media and have been broadly dubbed ‘Screenagers’ because they have grown up with the internet a constant presence in their lives. But the obvious routes may not necessarily be the most effective: 25% left Facebook in 2014; clearly, informed and lateral thinking is needed.

So, how can businesses reach out to individuals with an attention span of just eight seconds? The infographic below is packed with useful advice and tips…

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08 December 2014

Making sense of the selfie generation (and why it's a good thing)

Say venn

"We crashed and broke Twitter. We have made history." - Ellen Degeneres, March 2014

Millennials are called the “selfie-generation.” It might seem like a dis, but smart publishers know that it’s actually a good thing. It means millennials are self-aware, selective and smart. When we take a selfie, it becomes part of our personal brand online—the brand image that defines who we are, what we like and what we stand for. While members of previous generations would rather floss than see themselves in a video, we post selfies to Instagram and Vine constantly. We’re not afraid to put ourselves out there—and you shouldn’t be either. If you look a bit closer at the selfie generation, and take some cues from our quirkiness and self-deprecating wit, you might just let a few of us off the hook. 

Continue reading "Making sense of the selfie generation (and why it's a good thing)" »

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