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Watering cam
Burger King has launched a digital campaign which features a bikini-clad woman singing in the shower. The extremely male-orientated 'Showercam' campaign invites users to vote for which song should be performed - and which type of bikini should be worn - the following day at 9:30am. In addition visitors to the website can also win a date with Burger King's so called "sizzling shower babe" at the London Leicester Square Burger King restaurant. The campaign, which is part of a major push to promote the restaurant's breakfast menu, will be promoted via the Spotify streaming music service.
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