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Festival of Media Global 2015 – the winners
OMD emerged triumphant at this year’s Festival of Media Global Awards, picking up two of the three coveted grand prix titles, including Campaign of the Year and Agency Network of the Year.
The Omnicom agency, in tandem with M2M, picked up a remarkable four Gold prizes for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA in Australia, culminating in the Campaign of the Year award.
‘Penny the Pirate’ was awarded Gold in the Best Engagement Strategy, Best Entertainment Platform, Best Launch Campaign and Best Use of Content categories.
While OMD walked away with Agency Network of the Year, the Agency of the Year prize went to Starcom MediaVest US. It was a hugely successful evening for the Publicis Groupe agency, which amassed a total of eight trophies, including four Gold, two Silver and two Bronze.
Three of its Gold awards – Best Use of Video, The Utility/Public Service Award and Best Communications Strategy – went to its popular #Likeagirl campaign for Procter & Gamble.
Elsewhere, GroupM agency MediaCom scooped 11 awards, including three Gold, four Silver and four Bronze, while US firm iHeartMedia won Media Vendor of the Year.
After a disappointing 2014, in which its companies failed to win a single Gold, the US was the best performing market, with a total of 15 trophies, ahead of Australia in second and the UK in third. Other markets to pick up Gold awards included Canada, Germany, New Zealand, Norway and Tunisia.
Charlie Crowe, chairman and editor-in-chief at C Squared, said: “We are really trying to develop our awards categories to not only reflect the changes taking place in media but also to challenge the industry to push new boundaries. And guess what? The industry has responded!
"In nine years and across 19 Festival of Media shows since we launched, we have never seen more award entries of such high quality, as well as a 20% increase in entries overall.
“There were at least five occasions in the jury rooms where the arguments were over whether multiple gold awards should be given. We have a duty to ensure this work is shared globally, to inspire even greater heights for next year.”
Chris Carmichael, global head of media at HSBC, and one of the judges, added: “I was incredibly impressed by the high quality of entries. In some cases, there were five or six entries in each category which had the potential to win gold, leading to some heated discussions and tough decisions during the voting in order to decide the final winner.”
Check out all the winners from the Festival of Media Global Awards 2015 and read the full case studies on Cream Global:
MEDIA
Best Communications Strategy
Gold winner - #LikeAGirl – Starcom MediaVest Group, US
Silver winner - Bentley Burial – Leo Burnett Tailor Made, Brazil
Bronze winner - #DMDS - Dance More Drink Slow – Starcom MediaVest Group, Netherlands
Best Engagement Strategy
Gold winner - Penny The Pirate – OMD/M2M, Australia
Silver winner - #LikeAGirl – Starcom MediaVest Group, US/UK
Bronze winner - Tide Super Bowl Vine - Starcom MediaVest Group, US
Best Entertainment Platform
Gold winner - Penny The Pirate – OMD/M2M, Australia
Silver winner - Quest for the Chocovore Idol – Carat, UK
Bronze winner - Devious Maid Gets Busted: Launch of Devious Maids Season 1 – Mediacom, Australia
Best Event/Experiential Campaign
Gold winner - Keep Our Beaches Clean – Mindshare, Tunisia
Silver winner - Your Future Is Not Pretty – Mediacom, Australia
Bronze winner - Porsche Magic Mirror – Porsche, US
The Creative Use of Media Award
Gold winner - TinnyVision – OMD, New Zealand
Silver winner - The Sky – Carat, Canada
Bronze winner - The World's First ALL-LEGO Ad Break – PHD/Drum, UK
The Effectiveness Award
Gold winner - Ford Mustang - The Road Awaits – Blue Hive, UK
Silver winner - Rendezvous with your soul mate – Mediacom, China
Bronze winner - The Gentlemen's Wager - Redefining storytelling for an iconic brand – PHD, Singapore
Media Vendor of the Year
Gold winner - Diet Coke, Taylor Swift and iHeartMedia partner to launch 'Get a Taste' and '1989' – iHeartMedia, US
Best Media Owner Sales Team Initiative
Gold winner - Visa Check In on TLC – Discovery Communications, US
Silver winner - iHeartMedia and Bank of America Partnership for World Aids Day – iHeartMedia, US
CONTENT
Best Content Creation Award
Gold winner - Intel Your World – OMD, UK
Silver winner - Canadian Tire - We All Play for Canada - Touché!, Canada
Bronze winner – Fallonventions – OMD, US
Best Use of Content
Gold winner - Penny The Pirate – OMD/M2M, Australia
Silver winner - Driving on Ice – UM, US
Bronze winner - They call it as they see it – Johnson & Johnson, Puerto Rico
Best Use of Video
Gold winner - #LikeAGirl – Starcom MediaVest Group, US
Silver winner - Glitch: The Longest / Shortest Ad Ever – UM, UK
Bronze winner - Scandal Shave – Mediacom, China
Best Community Development
Gold winner - Take IT Easy – Mediacom, Germany
Silver winner - Creatures of the Night – UM, Australia
Bronze winner - Music Memories – Mindshare, Netherlands
TECHNOLOGY
Best Digitally Integrated Campaign
Gold winner - Glitch: The Longest / Shortest Ad Ever – UM, UK
Silver winner - Rendezvous with your soul mate – Mediacom, China
Best Use of Mobile
Gold winner - TinnyVision – OMD, New Zealand
Silver winner - PO49: The media movement that changed the role of women in Indian elections – Maxus, India
Bronze winner - Geofencing Montana: Turning $25K into $6.9MM – Starcom MediaVest Group, US
Best Social Media Campaign
Gold winner - H&M 'The Box of Wang' – UM, UK
Silver winner - It's Beautiful – Starcom MediaVest Group, US
Bronze winner - Share The Sofa - Starcom MediaVest Group, Netherlands
Best E-Commerce Campaign
Gold winner - Sport Chek replaced paper with pixels! - Touché!, Canada
Best Use of Technology
Gold winner - Virgin Holiday Virtual Holidays – Manning Gottlieb OMD, UK
Silver winner - Making Dynamo Dynamic – MEC, Australia
Bronze winner - Kia Game On – MNET Mobile, Australia
Best Use of Programmatic Technology
Gold winner - The Power of Programmatic Search – Starcom MediaVest Group, US
Silver winner - Telstra 'driving a new model for data driven trading' – OMD, Australia
Bronze winner - Democratizing e-Commerce for Consumer Goods – PHD, Hong Kong
Best Use of Native Advertising
Gold winner - Netflix - The Reinvention of Storytelling – MEC, US
Silver winner - Soundtrack To Your News – PHD, Hungary
Bronze winner - Cities Energized: The Urban Transition – Mediacom, US
INSIGHT
Best Launch Campaign
Gold winner - Penny The Pirate – OMD/M2M, Australia
Silver winner - Umparken im Kopf (Re-park your mind) – Carat, Germany
Bronze winner - Paper Planes: Helping a Little Aussie Film Fly – OMD, Australiia
Consumer Research Award
Gold winner - Facebook / Optus ROI study – Starcom MediaVest Group, Australia
Silver winner - From Last Click to First Step – M2M, UK
Bronze winner - McDonald's Programmatic Custom Audiences – OMD, Denmark
The Smart Use of Data Award
Gold winner - Babyshop Embraces Showrooming – Mediacom, Norway
Silver winner - Economist Prospect Drive – UM, UK
Bronze winner - IKEA - There's no such thing as bad weather – Mediacom, Norway
Best Targeted Campaign
Gold winner - Take IT Easy – Mediacom, Germany
Silver winner - Babyshop Embraces Showrooming – Mediacom, Norway
Bronze winner - McDonald's Programmatic Custom Audiences – OMD, Denmark
The Utility/Public Service Award
Gold winner - #LikeAGirl – Starcom MediaVest Group, US
Silver winner - Stand Up To Cancer – Carat, US
Bronze winner - This World Heart Day take the first step towards Her Heart Health – Madison Media, India
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