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Digital Ad of the Week: Spa mineral water ‘The Rain Project’ (Belgium / Netherlands)
Spa mineral water has unveiled a new digital campaign to introduce the brand’s new visual identity. Created by J. Walter Thompson Amsterdam, the campaign centres on an online film entitled ‘The Rain Project’ with supporting video content and a new website, and is being rolled out in both the Netherlands and Belgium.
The idea behind the film is that Spa’s natural mineral water originates from the pristine nature surrounding the Belgian town of Spa in the heart of the Ardennes. Here, soil and nature work together to transform every drop of rain, taking it on an underground journey before it becomes Spa mineral water.
The film follows the drops of rain on a journey, transforming them into beautiful sounds and projections. Check it out here:
Spa. the Rain Project - Ode to the Never-ending Source of Spa from J. Walter Thompson Amsterdam on Vimeo.
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