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International Advertiser of the Year: Top 6 Unilever case studies
Unilever was crowned ‘International Advertiser of the Year’ at the M&M Global Awards 2016. To mark the occasion, we’ve delved deep into the Cream case study library to share some of the FMCG giant’s Festival of Media award-winning work across the world over the last year.
Check out our top six campaigns below and click through to read the full case studies.
Dove es diferente
Brand: Dove
Region: Central America
Award: The Pan-Latin Award (Silver) at FOMLA 2015
Dove partners with influencers across LatAm for the 7-day Dove Challenge, documented and broadcasted via TV talk shows and social media.
Magnum Pleasure Store
Brand: Magnum
Region: China
Award: Best Engagement Strategy (Gold) at FOM APAC 2016
Magnum unveils a multi-faceted experience where consumers could smell, see, taste and touch the product.
Sunlight mobile campaign
Brand: Sunlight Detergent Powder
Region: Sri Lanka
Award: Best Use of Mobile (Bronze) at FOM APAC 2016
Sunlight partners with mobile service provider Dialog to launch the Sunlight Digital Festival of Lights.
Stories of Togetherness
Brand: Brooke Bond Red Label
Region: India
Award: Best Content Creation Awards (Bronze) at FOM APAC 2016
Brooke Bond Red Label brings back storytelling to radio by replacing the brand jingle with brand stories.
Bring the Quiet
Brand: Axe
Region: Middle East
Award: Best Entertainment Platform (Bronze) at FOM MENA 2016
Axe partners with a popular music streaming service to deliver a crowdsourced new-music platform, ‘Bring the Quiet’.
Dove Hair ‘Love Your Curls’
Brand: Dove
Region: US
Award: Best Digitally Integrated Campaign (Bronze) at FOMG 2016
Dove Hair launches a film, a children’s e-book, and an emoji to support its mission to help American women love their curls.
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