Fancy taking a snap of yourself glugging down your favourite beverage? Well, thanks to Coca-Cola Israel, it’s now possible thanks to the launch of the ‘world’s first selfie bottle’ which comes fully equipped with a selfie-taking camera at the base of the bottle.

The 0.5L bottle is geared up to take a snap when it senses a 70 degree tilt, with the resulting selfies shared on Snapchat, Facebook and Instagram via a dedicated hashtag.

In a concept created by innovation agency Gefen Team, the tech was used as part of the Coca-Cola Summer Love campaign – Israel’s biggest outdoor brand event.