Innovative Ad of the Week: Match.com 'Espresso Yourself' (UK)

Lucky singletons across the UK capital (London) are being encouraged to find 'love in their latte' thanks to a new pop-up 3D printing coffee van from online dating website Match.com.

For two days only (ending today), single people might have the chance to find love on the way to work. In what the dating site calls a "UK first", the café has been serving up a select menu of drinks ('chappuccino' or 'femmericano') featuring 3D-printed selfies of eight (four male, four female) eligible Match members. Coffee Ripples were the company behind the 3D-printing tech.

After choosing their drink, visitors are handed a free coffee with the picture of their chosen single printed into the coffee's foam. The coffee cups themselves feature more information about the eight potential matches so that visitors can learn more on the go. If they like what they see, all they need to do is follow the link printed on the side of the cup to track down their match online.

There's also an additional option for singletons who already have their eye on someone to order a 'selffee' - coffee with your own face printed on it.

Taking modern dating to a whole new level...

Posted by Cream Editorial at 10:51:47 in Campaign of the week, Right Brain: creativity, innovation, ideas

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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20 January 2017