Heineken Experience is a place where people can not only learn about the rich heritage of the Heineken brand but also get a rich, interactive experience of the modern brand as its strides boldly into the future.  

Created by WE ARE Pi, the strategy, brand design refresh and campaign were inspired by the authentic and transparent nature of the attraction and its people. The campaign is brought to life in outdoor 48 and six sheets that will run globally on airport and city centre poster sites from Rio to London, New York to Amsterdam. 

"Our staff have always been one of the ingredients to the Heineken Experience success," said Dirk Lubber, General Manager at Heineken Experience. "They are the face of the brand and bring the incredible brand story to life in a passionate manner. They are both travellers and local friends with an experience that goes beyond the brewery walls."