Festival of Media APAC Awards 2017 Winners List 

Best Branded Content Creation Award 

Gold - Cornetto's That One Summer (Cornetto / Mindshare – Philippines)  
Silver - Qantas Airways Creates a New TV Show (Qantas Airways / OMD – Australia) 
Bronze - Lights. Camera. Bagpiper. (Bagpiper / Mindshare – India)  

Best Communications Strategy  

Gold - How old will you be when you're mortgage free? (Bank of New Zealand / MediaCom – New Zealand)  
Silver - Make LEGO the star of Christmas (LEGO / UM – Australia)  
Bronze - Re-Pie-Cling (Pampas / Havas Group – Australia)  

Best Engagement Strategy  

Gold - Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)  
Silver - Reword (Headspace / Starcom – Australia)  
Bronze - The Greats (Art Gallery of NSW / UM – Australia)  

Best Event/Experiential Campaign  

Gold - Reinventing the Athlete Tour (Nike Basketball / Mindshare – China) 
Silver - Door Step School – A Street Naming Event for Social Change (Door Step School / Lodestar UM – India)  
Bronze - Brewtoleum (DB Export / PHD – New Zealand)  

Best Launch Campaign   

Gold - Lover Boy or Lavalava Boys (Game of Bro's / MediaCom – New Zealand)  
Silver - Mobile Makeover for Gamers by L'Oreal Men Expert (L'Oreal Men Expert / Mindshare – China)  

Best Local Execution of a Brand  

Gold - Clear Taps on Mudik (annual homecoming tradition) during Eid holiday in Indonesia (Clear Men / Opera MediaWorks – Indonesia) 
Silver - IKEA Guerrilla Table – when IKEA met Taiwanese street food (IKEA / Mediavest|Spark – Taiwan)  
Bronze - Knorr's uniquely local campaign targets chefs in China by province (Knorr / Isobar – China) 

Best Not-for-Profit Campaign  

Gold - Door Step School – A Street Naming Event for Social Change (Door Step School / Lodestar UM – India)  
Silver - Reword (Reword / Leo Burnett – Australia)  
Bronze - Donate Your Signature (UNESCO NGO Japan / Beacon/Leo Burnett – Japan) 

Best Social Media Strategy  

Gold - Maggi We Miss You too (Maggi / Zenith – India)  
Silver - Dove – Change the Rhyme (Dove / Mindshare – India)  
Bronze - Reword (Reword / Leo Burnett – Australia)  

Best Targeted Campaign  

Gold - Virtual Coastwatch (Maritime Safety / FCB Media – New Zealand)  
Silver - Maxis reads minds using 'Zero Moment of Travel' (Maxis / Initiative – Malaysia)  
Bronze - Gillette Bachelor of Shaving (Gillette / MediaCom – India)  

Best Use of an Influencer  

Gold - Brooke Bond Red Label Tea 6 Pack Band (Brooke Bond Red Label Tea (BBRL) / Mindshare – India)  
Silver - Big C: At the Heart of the Matter (Big C / UM – Thailand)  
Bronze - Make it Mammoth (Mammoth / MediaCom – New Zealand)  

Best Use of Content  

Gold - The Late Shift (Transport for NSW / UM – Australia)  
Silver - Krungsri First Choice: I want Mother's Day too (Krungsri First Choice / Initiative – Thailand)  
Bronze - "Time to Shine" real-time Olympics (Wrigley's Extra / MediaCom – China)  

Best Use of Digital Media  

Gold - Cornetto Love Notes (Cornetto / PHD – China)  
Silver - JUST DO IT #DADADING (Nike / Mindshare – India)  

Best Use of Gamification  

Gold - Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)  
Silver - Mobile Makeover for Gamers by L'Oreal Men Expert (L'Oreal Paris Men Expert / Mindshare – China)  
Bronze - Pizza Hut's Must Win Guest (Pizza Hut / Mindshare – China)  

Best Use of Mobile  

Gold - Virtual Coastwatch (Maritime Safety / FCB Media – New Zealand)  
Silver - Pureit Cares for Chennai (Pureit / PHD – India)  
Bronze - Dynamic Offline Moments with YouTube (YouTube / Essence – Singapore)  

Best Use of Real-time Marketing  

Gold - Hungerithm (Snickers / MediaCom – Australia)  
Silver - Wall's Man 2.0 (Wall's / Mindshare – Thailand)  
Bronze - The Google app & The Voice (Google / PHD – Australia)  

Best Use of Technology   

Silver - OCBC Pay Anyone (OCBC / Maxus – Singapore)  
Bronze - Dynamic Offline Moments with YouTube (YouTube / Essence – Singapore)  

Best Use of Traditional Media  

Gold - The Late Shift (Transport for NSW / UM – Australia)  
Silver - Vaseline Billboard Live Demo (Vaseline / Unilever – Philippines)  
Bronze - V Energy Jono VS Ben (V Energy Drink / OMD – New Zealand)  

Best Use of Video  

Gold - Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)  
Silver - Rojak 360° - Telling Malaysian tales the 360° way (Maxis / Initiative – Malaysia)  
Bronze - The Good Experiment (Unilever / Dentsu Jayme Syfu – Philippines)  

The Best Insight Award  

Gold - Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)  
Silver - Brewtoleum (DB Export / PHD – New Zealand)  
Bronze - Celebrate your Roots (Parachute Advansed / Madison Communications – India)   

The Creative Use of Data Award  

Gold - McDonald's – Capacity Based Advertising (McDonald's / OMD – Singapore)  
Silver - Reword (Reword / Leo Burnett – Australia)  
Bronze - How old will you be when you're mortgage free? (Bank of New Zealand / MediaCom – New Zealand)  

The Creative Use of Media Award  

Gold - The Late Shift (Transport for NSW / UM – Australia)  
Silver - Make LEGO the star of Christmas (LEGO / UM – Australia)  
Bronze - Brewtoleum (DB Export / PHD – New Zealand)  

The Effectiveness Award 

Gold - Safe Passage for Sea Creatures (Great Barrier Reef / Starcom – Australia)  
Silver - How India Started Playing Through Mobile (PAYTM / Maxus – India)  
Bronze - Clear x Martian Intelligence Agency (Clear / PHD – China)  

The Utility / Public Service Award  

Gold - Gillette Bachelor of Shaving (Gillette / MediaCom – India)  
Silver - Swachh Aadat Swachh Bharat (Lifebuoy, Domex & Pureit / PHD – India)  
Bronze - Maxis Kongsi Home – Building Hope One Home at a Time (Maxis / Initiative – Malaysia)