Festival of Media Global Awards 2017 Winners

MediaCom emerged victorious at the Festival of Media Global Awards 2017 after winning six gold trophies and walking away with the coveted 'Agency Network of the Year' Award and 'Campaign of the Year' for NHS Blood & Transplant's 'Missing Type' campaign. Furthermore, the agency's parent company GroupM won 'Media Group of the Year'.

Other big winners of the night include Touché! PHD, who scooped the 'Agency of the Year' gong, along with Mediaplus, who was crowned 'Independent Agency of the Year' after winning Gold for its 'WhatsGerman' and 'The Fashion Mag Hijack' campaigns.

OMD also posted an impressive performance, picking up six golds for winning campaigns including 'End the Silence' and 'Capacity Based McDelivery'.

This year's winners list proves the global appeal of the awards scheme with campaigns represented from a range of countries including New Zealand, Mexico, Israel, Costa Rica, Norway, Singapore, South Africa and the Dominican Republic.

The final jury was split across two judging rooms, chaired by Sarah Mansfield, VP Global Media Europe and Americas at Unilever and Gerry D'Angelo, Global Media Director at P&G. The winners were announced last night (Mon 8th May) at the Rome Cavalieri.

See below for the full list of winners and click through to view the case studies on Cream:

Festival of Media Global Awards 2017 – winners

Best Branded Content Creation Award

Gold - Sexducation for the last single child policy generation (YASMIN / PHD – China)
Silver - The Mute Performance (BBVA / Mindshare – Peru)
Bronze - Dad, No matter where you are, you've got this (Anmum Infant Formula / MediaCom – New Zealand)

Best Use of Content

Gold - Nike Find Your Edge (Nike / Mindshare World – India)
Silver - Best Day of My Life (Shell / MediaCom – Global)
Bronze - The First Olympics in Virtual Reality (Samsung Electronics / Starcom – USA)

Best User Generated Content

Silver - The Levi's Campaign that Levi's Didn't Create (Levi’s® / OMD – China)
Bronze - Uptime (Chevrolet / Carat – Thailand)

Best Insight Award

Silver - Dove - Reframing the beauty debate in India (Dove / Mindshare – India)
Bronze - A smile really does change everything! (Pepsodent White Now / Mindshare – Sweden)

Best Local Execution of a Global Brand

Gold - Bachelor of Shaving (Gillette / MediaCom – India)
Silver - Kit Mail Hologram (Kit Kat / J. Walter Thompson – Japan)
Bronze - Whisper #LikeAGirl and Proud (Whisper / MediaCom – India)

Best Not-For-Profit Campaign

Gold - Missing Type (NHS Blood & Transplant / MediaCom – UK)
Silver - Check me before you turn the key (SafeKids Aotearoa / MediaCom – New Zealand)
Bronze - The Change4Life Sugar Smart App (Change4Life / MEC – UK)

Best Targeted Campaign

Gold - Love This? Live There (Airbnb / Starcom – USA)
Silver - Men Free Banner (Ministerio del Interior de Colombia / MediaCom – Colombia)
Bronze - The Campaign That Bullied Influencers (The Canadian Safe School Network / Touché! PHD – Canada)

The Creative Use of Data Award

Gold - Capacity Based McDelivery (McDonald’s / OMD – Singapore)
Silver - Shhh…Don’t mention the iPhone 7! (Vodafone / MEC – UK)

The Utility/Public Service Award

Gold - Bachelor of Shaving (Gillette / MediaCom – India)
Silver - #LeydeMierda (Shit Law) (Territorio de Zaguates / OMD – Costa Rica)
Bronze - Bittersweet Pies (Paul / UM – Romania)

Best Communications Strategy

Gold - Missing Type (NHS Blood & Transplant / MediaCom – UK)
Silver - Blind Taste Test (Kraft Macaroni & Cheese / Starcom – USA)
Bronze - Girl Emojis (Always / Starcom – USA)

Best Engagement Strategy

Gold - Marks & Spencer wins Christmas with Mrs Claus (Marks and Spencer / Mindshare – UK)
Silver - Bittersweet Pies (Paul / UM – Romania)
Bronze - Doritos Roses (Doritos / OMD – Canada)

Best Event/Experiential Campaign

Gold - #LeydeMierda (Shit Law) (Territorio de Zaguates / OMD – Costa Rica)
Silver - Volkswagen TrailerAssist (Volkswagen / MediaCom – Norway)
Bronze - Doorstep School: A street naming event for Social Change (Door Step School / Lodestar UM – India)

Best Independent Agency Campaign

Gold - WhatsGerman (Plan.Net / Mediaplus – Germany)
Silver - The Fashion Mag Hijack (Stylight & Shazam / Mediaplus – Germany)

Best Launch Campaign

Gold - Deadpool: A Unicornicopia of Marketing Wins (20th Century Home / Zenith – USA)
Silver - Lover Boy or Lava Lava Boys (Game of Bros / MediaCom – New Zealand)
Bronze - The Day The Media Ran Out Of Battery (Huawei / GroupM – Colombia)

Best Media Partnership Award

Gold - #SuzukiSaturdays (Vitara / the7stars – UK)
Silver - The effect of speaking beautifully (Dove / Mindshare – USA)
Bronze - Dove's Colourful Partnership (Dove / Initiative – Argentina)

Best Sponsorship Activation

Gold - New Head Coach (Head & Shoulders / MediaCom – UK)
Silver - Sport Chek - The Fastest Olympic Campaign! (Sport Chek / Touché! PHD – Canada)

Best Use of an Influencer

Gold - End the Silence (La Sirena / OMD – Dominican Republic)
Silver - The Campaign That Bullied Influencers (The Canadian Safe School Network / Touché! PHD – Canada)
Bronze - COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – USA)

Best Use of Gamification

Gold - Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)
Silver - Sea Hero Quest (Deutsche Telekom / MediaCom – Germany)
Bronze - How Pizza Hut turns itself into the social enablers for gamers in China (Pizza Hut / Mindshare – China)

Best Use of Media to Support E-Commerce

Gold - The Fashion Mag Hijack (Stylight & Shazam / Mediaplus – Germany)
Silver - Oreo's Journey Home (Oreo / Carat – China)
Bronze - MediaWorld (MediaWorld / iProspect – USA)

Best Use of Real-time marketing

Gold - Capacity Based McDelivery (McDonald’s / OMD – Singapore)
Silver - Linicin - Salesdata crossed with Google Trends to identify lice outbreak (Linicin / RED Gruppen – Norway)
Bronze - Hungerithm (Snickers / MediaCom – Australia)

Best Use of Traditional Media

Gold - End the Silence (La Sirena / OMD – Dominican Republic)
Silver - The Day The Media Ran Out Of Battery (Huawei / GroupM – Colombia)
Bronze - Sprite Cricket Stars Radio Hijack (Sprite / UM – UAE)

Best Use of Video

Gold - Sport Chek - The Fastest Olympic Campaign! (Sport Chek / Touché! PHD – Canada)
Silver - Volkswagen TrailerAssist (Volkswagen / MediaCom – Norway)
Bronze - Blind Love (Alliance de l'industrie Touristique du Québec / Touché! PHD – Canada)

The Creative Use of Media Award

Gold - Size Does Matter To Mice (The world's tiniest OOH-sign) (City Gross / Starcom – Sweden)
Silver - Typo Domains by Nescafé (Nescafé 3in1 / Mindshare – Turkey)
Bronze - The effect of speaking beautifully (Dove / Mindshare – USA)

The Effectiveness Award

Gold - Check me before you turn the key (SafeKids Aotearoa / MediaCom – New Zealand)
Silver - Celebrate with M (M&M’s / MediaCom – USA)
Bronze - Safe Passage for Sea Creatures (Great Barrier Reef / Starcom – Australia)

Best Social Media Strategy

Gold - Girl Emojis (Always / Starcom – USA)
Silver - The effect of speaking beautifully (Dove / Mindshare – USA)
Bronze - #TDFdata (NA / Dimension Data – South Africa)

Best Use of Geo-Location

Gold - National Geographic Explorer (Cisco / OMD – UK)
Silver - Winter Way to Travel (VIA Rail Canada / Touché! PHD – Canada)
Bronze - Hyundai Dealer Stealer (Hyundai Motor Company / Ansible – Australia)

Best Use of Mobile

Gold - Cornetto Love Notes (Cornetto / PHD – China)
Silver - Girl Emojis (Always / Starcom – USA)
Bronze - The Change4Life Sugar Smart App (Change4Life / MEC – UK)

Best Use of New Technology

Gold - The Field Trip to Mars (Lockhead Martin / UM – USA)
Silver - The Wayne Investigation (Warner Bros / Amazon – USA)
Bronze - INFINITI Q50S - Unleash your potential (INFINITI Middle East / OMD – UAE)

Best Use of Programmatic Technology

Gold - The Campaign That Bullied Influencers (The Canadian Safe School Network / Touché! PHD – Canada)
Silver - The coolest way to freeze hunger (Mordisko / Initiative – Mexico)
Bronze - Dove's Programmatic Colours (Dove / Initiative – Argentina)