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Innovative Ad of the Week: 2deHands.be 'Chat with Your Ads' (Belgium)
2deHands.be is Belgium's largest online second hand store. In order to be innovative, stay in sync with young people and help people sell their goods in an effortless way, agency Happiness has created "Chat with your Ads" - the first iMessage App that turns ads into unique, animated and clickable stickers.
Taking photo images from sellers on the site, ranging from clothes, cars, boats and everything in between, clickable sticker cut-outs of the items for sales are created, added into user chats and shared within the iOS instant messaging app.
From a seller perspective, the sticker is interactive meaning that potential buyers are directly hyperlinked to the location of the item for sale on 2deHands.be - streamlining the path to purchase even more!
Check out the campaign in action below:
2dehands.be clickable stickers seeding movie from Happiness Anywhere on Vimeo.
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