Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

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30 June 2017

Innovative Ad of the Week: Jet.com 'Innovating Saving' (USA)

How do you build an e-commerce start-up to a brand that's worth $3.3 billion dollars?

That's a question for R/GA New York, who were responsible for Jet.com's hugely successful 'Innovating Saving' campaign that just scooped the Cannes Lions 2017 Grand Prix for Media.

The campaign was a great example of a brand avoiding the high price tag that comes with booking an official Super Bowl TV ad and hijacking the event with an online ad for Jet.com's own super bowls – with clever use of key words and tagging.

Check out the campaign video below:

Posted by Cream Editorial at 12:43:43 in Awards, Campaign of the week, Online, Right Brain: creativity, innovation, ideas, Video

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.