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Ad of the Week: ZonaJobs 'Anti-Millennial' (Argentina)
Argentine job search company ZonaJobs and FCB Buenos Aires have unveiled a new campaign that, in a humourous way, focuses on one of the brand's key characteristics: understanding millennials and the way they fit into the labour market.
The campaign follows the story of Roberto going about his daily work life and the interactions he has with millennials in the workplace.
“The challenge of this campaign was to reflect, with humour, how the culture and the way of working has modified and evolved over the past years. And how some people, like Roberto – the main character of this campaign – coexist with these new rules in an unknown territory,” said Luciano Landajo, Chief Operating Officer and Vice President of Accounts at FCB Buenos Aires.
The new campaign will run via spots designed for digital, radio, outdoor and social media.
Check it out below:
ZonaJobs “Anti-Millennial” ENG from FCB Buenos Aires on Vimeo.
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