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MediaCom sweeps up at M&M Global Awards 2017
MediaCom has swept the board at the M&M Global Awards 2017, taking home the golden hat-trick of Grand Prix Awards at a glittering awards ceremony held last night (Thurs 7th Sept) at The British Museum in London, under the new Blue Whale structure Hope.
The agency's 'Bachelor of Shaving' campaign for Gillette was awarded 'Campaign of the Year', while MediaCom also scooped the coveted 'Agency of the Year' for its UK office - for the third consecutive year - and the 'Agency Network of the Year' titles for winning campaigns from India, Germany, Singapore and the UK and seven trophies for six unique campaigns.
The final Grand Prix of the evening, 'International Advertiser of the Year', was awarded to Expedia Group as two of its brands picked up three trophies.
While MediaCom showed an outstanding overall performance, 20 unique campaigns in total were awarded. Other big winners on the night include PHD with four awards from its US and China offices, and Blue449 taking home two.
Check out the full list of winners below and click through to read the full case studies (where available).
M&M Global Awards 2017 - The Winners
Automotive
Winner - From Zica to Tiago (Tiago / Maxus – India)
B2B Campaign of the Year
Winner - Live Business (SAP / PHD – US)
Best Communications Strategy
Winner - MAGGI Diaries - The Power To Make A Difference (MAGGI / MEC – UAE)
Highly Commended - The Vaseline Healing Project (Vaseline® / PHD – US)
Best Engagement Strategy
Winner - Mountain Dew League (Mountain Dew / OMD – US)
Highly Commended - Heineken Go Places (Heineken / Starcom – UK)
Best Integrated Campaign
Winner - Did You Mean (MailChimp / PHD – US)
Best International Launch Campaign
Winner - Sing (Sing / MediaCom – UK)
Best Local Execution of a Global Brand
Winner - Yasmin's Sex-Ed Revolution (Yasmin / PHD – China)
Highly Commended - React to shamers (Always / MediaCom – Israel)
Highly Commended - The Debate Headache (Excedrin / PHD – US)
Best MarTech or AdTech Innovation
Winner - The Lenz (Telekom Electronic Beats / MediaCom – Germany)
Best Partnership Award
Winner - Smirnoff: International Women’s Day (Smirnoff / Carat – UK)
Best Sponsorship Activation
Winner - Winning the Olympics with Samsung Mobile and #DoWhatYouCant (Samsung Global Mobile / Starcom - UK)
Highly Commended - Ford Le Mans Live-Ad (Ford Performance / Mindshare – UK)
Best Targeted Campaign
Winner - Bachelor of Shaving (Gillette / MediaCom – India)
Highly Commended - Did You Mean (MailChimp / PHD – US)
Best Use of an Influencer
Winner - #NoisyMayInfluenced (Noisy may / IMA – Netherlands)
Best Use of Content
Winner - Best Day of My Life (Shell / MediaCom – Global)
Highly Commended - A Hero Inside Us All (GoPro Hero5 / UM – US)
Best Use of Data
No winner awarded in this category
Best Use of Social Media
Winner - Dark to Light (Gucci Guilty / MediaCom – UK)
Highly Commended - Heineken – Open Your World (Heineken / Mediavest | Spark – UK)
Best Use of Video
Winner - Discover Your Aloha (Expedia – US)
Fashion, Beauty & Retail
Winner - The Vaseline Healing Project (Vaseline® / PHD – US)
Highly Commended - Dark to Light (Gucci Guilty / MediaCom – UK)
Financial & Utility Services
Winner - Shell Advance – Scooter Oil (Shell Advance / MediaCom – Singapore)
Highly Commended - Best Day of My Life (Shell / MediaCom – Global)
Food & Beverages
Winner - Made to Move (Lucozade / MediaCom – UK)
Highly Commended - Mountain Dew League (Mountain Dew / OMD – US)
Media, Entertainment & Sports
Winner - A Unicornicopia of Marketing Wins (20th Century Home / Zenith – US)
Highly Commended - The Betsafe True Player Challenge (Betsafe / Fuse – UK)
Technology & Telecommunications
Winner - The Lenz (Telekom Electronic Beats / MediaCom – Germany)
Highly Commended - Back to (smartphone) school (Doro / Starcom – Sweden)
The Big Idea Award
Highly Commended - Bachelor of Shaving (Gillette / MediaCom – India)
Highly Commended - Desperados Zero Gravity Bass Drop (Desperados / Starcom – UK)
The International Effectiveness Award
Winner - The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK)
Highly Commended - Bachelor of Shaving (Gillette / MediaCom – India)
Tourism, Travel & Leisure
Winner - The Eiffel Tower, All Yours! (HomeAway / Blue 449 – UK)
Highly Commended - What U.S. National Park Are You? (Expedia – UK)
M&M Global Special Awards 2017 - Winners
The Talent Award
Winner - Brave Your Bias. Moving beyond training to face unconscious bias in the workplace (MEC)
Content Creator Award
Winner - The Economist Group
To take a look back at the full M&M Global Awards 2017 shortlist, click here.
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