Best Agile Media Planning Award 

Axe Find Your Magic (Axe / Mindshare – US) 
Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Debate Headache (Excedrin / PHD – US) 
The Financial Times - Brexit and the US Election (The Financial Times / Essence – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Branded Content  

"I Just Want to Watch the Game!" (Sony Pictures Entertainment - Spider-Man: Homecoming / UM LA – US) 
Becoming Part of the Family (Google Home / PHD – US) 
Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
Chex Mix "Snackstreet" (Chex Mix / Mindshare Entertainment – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
Jeep: Unclimbed (Jeep / UM – Canada) 
Phil's-osophies (National Association of Realtors / Havas Media Group – US) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Communications Strategy 

Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
Celebrate with M (M&M’S / MediaCom – US) 
Enhance the Life You Love! (Cash4Life / UM NY – US) 
Fido 22nd of the Month (Fido / OMD – Canada) 
Mother's Day Made Easy (Fitbit Alta HR / UM SF – US) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Event, Experiential or Sponsorship Campaign 

Budweiser Goal Synced Arena (Budweiser / UM – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
Taste of Home Gingerbread BLVD (Taste of Home / Trusted Media Brands, Inc. - US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Launch Campaign 

A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
From Search bar to Smartphone (Google Pixel / PHD – US) 
Neutrogena Light Therapy Acne Mask (Neutrogena / J3 NY – US) 
Sonnet Launch (Sonnet / OMD – Canada) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Media Partnership 

"I Just Want to Watch the Game!" (Sony Pictures Entertainment - Spider-Man: Homecoming / UM LA – US) 
Jeep: Unclimbed (Jeep / UM – Canada) 
Play-Doh Back to School (Play-Doh / OMD – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 

Best Use of an Influencer 

Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Celebrate with M (M&M’S / MediaCom – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
Phil's-osophies (National Association of Realtors / Havas Media Group – US) 
Share a Coke and a Song (Coca-Cola / UM NY – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
Toma Control De Tu Salud Con Cigna (Cigna / OMD – US) 

Best Use of Content 

Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
Mountain Dew League (Mountain Dew / OMD – US) 
Phil's-osophies (National Association of Realtors / Havas Media Group – US) 
Share a Coke and a Song (Coca-Cola / UM NY – US) 
Sweden on Airbnb (Visit Sweden / Forsman & Bodenfors – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Use of Data & Insight Award 

Activision Drives Mass Customization with Multi-Platform Destiny 2 Reveal Campaign (Destiny 2 / Resolution Media – US) 
Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 
Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Converging Data and Technology to Reach Near-Market Health Consumers (Theraflu / Resolution Media – US) 
Sonnet Launch (Sonnet / OMD – Canada) 
Toma Control De Tu Salud Con Cigna (Cigna / OMD – US) 

Best Use of Digital Platforms 

A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Activision Launches Innovative Multi-Platform Reveal Campaign for Call of Duty: WWII (Call of Duty: WWII / Resolution Media – US) 
Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Jeep: Unclimbed (Jeep / UM – Canada) 
Live Business (SAP / PHD – US) 
Mountain Dew League (Mountain Dew / OMD – US) 
Sweden on Airbnb (Visit Sweden / Forsman & Bodenfors – US) 
The Debate Headache (Excedrin / PHD – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
White Hats Wanted (U.S. Army / UM NY – US) 

Best Use of Programmatic 

Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Converging Data and Technology to Reach Near-Market Health Consumers (Theraflu / Resolution Media – US) 
Mother's Day Made Easy (Fitbit Alta HR / UM SF – US) 
The Marriott Flywheel Experience (Marriott / MEC Global – US) 

Best Use of Real-time Marketing 

Budweiser: Light Up the Nation (Budweiser / Anomaly Toronto – Canada) 
Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Live Business (SAP / PHD – US) 
Sonnet Launch (Sonnet / OMD – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
The Debate Headache (Excedrin / PHD – US) 
The Financial Times - Brexit and the US Election (The Financial Times / Essence – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Best Use of Technology 

Ben and Jerry's On Demand Ice Cream (Ben and Jerry / Mindshare – Canada) 
Discover Your Aloha (Expedia / Expedia Media Solutions – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
The First Olympics in VR (Samsung / NBCUniversal – US) 

Best Use of Traditional or Ambient Media 

Budweiser Goal Synced Arena (Budweiser / Anomaly - Canada) 
Cashmere Now Streaming (Cashmere Bathroom Tissue / Maxus – Canada) 
Celebrate with M (M&M’S / MediaCom – US) 
Did You Mean (MailChimp / PHD – US) 
Immersive Shelters (Google Home / PHD – US) 
Stand Up To Cancer (Stand Up To Cancer / OMD – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Brands for Good Award 

Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Stand Up To Cancer (Stand Up To Cancer / OMD – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 

Entertainment, Media & Sport 

"I Just Want to Watch the Game!" (Sony Pictures Entertainment - Spider-Man: Homecoming / UM LA – US) 
A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Blind Love (Alliance de l'Industrie Touristique du Québec / Touché! PHD – Canada) 
The Financial Times - Brexit and the US Election (The Financial Times / Essence – US) 
The Laws of Gilead (The Handmaid's Tale / UM LA – US) 

FMCG 

Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 
Axe Find Your Magic (Axe / Mindshare – US) 
Cashmere Now Streaming (Cashmere Bathroom Tissue / Maxus – Canada) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Food & Beverages 

Ben and Jerry's On Demand Ice Cream (Ben and Jerry / Mindshare – Canada) 
Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
Celebrate with M (M&M’S / MediaCom – US) 
Chex Mix "Snackstreet" (Chex Mix / Mindshare Entertainment – US) 
Hydration Beacon (Gatorade / OMD – US) 
Mountain Dew League (Mountain Dew / OMD – US) 
Share a Coke and a Song (Coca-Cola / UM NY – US) 

Healthcare & Pharmaceutical 

Converging Data and Technology to Reach Near-Market Health Consumers (Theraflu / Resolution Media – US) 
SickKids VS (N/A / OMD – Canada) 
The Cigna Bioball Experience (Cigna / OMD – US) 
The Debate Headache (Excedrin / PHD – US) 

Technology & Telecommunication 

Becoming Part of the Family (Google Home / PHD – US) 
Did You Mean (MailChimp / PHD – US) 
From Search bar to Smartphone (Google Pixel / PHD – US) 
Immersive Shelters (Google Home / PHD – US) 
Live Business (SAP / PHD – US) 

The Creative Use of Media Award 

A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Budweiser: Light Up the Nation (Budweiser / Anomaly - Canada) 
Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Cashmere Now Streaming (Cashmere Bathroom Tissue / Maxus – Canada) 
Did You Mean (MailChimp / PHD – US) 
Hawaii VR: Let Hawaii Happen Travel Experience (The Hawaiian Islands / OMD – US) 
Sweden on Airbnb (Visit Sweden / Forsman & Bodenfors – US) 
Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
White Hats Wanted (U.S. Army / UM NY – US) 

The Effectiveness Award 

Arrowhead (R) Naturally Different (Arrowhead 100% Mountain Spring Water / Kinetic – US) 
Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 
Celebrate with M (M&M’S / MediaCom – US) 
COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
SickKids VS (N/A / OMD – Canada) 
Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 
Stand Up To Cancer (Stand Up To Cancer / OMD – US) 
The Debate Headache (Excedrin / PHD – US) 
The Vaseline® Healing Project (Vaseline® / PHD -  US) 

Click here for more information about the Festival of Media North America Awards 2017.