It's Halloween [Oct 31st] and in the spirit of joining in the spooky festivities, we came across an interesting Halloween-themed infographic from the folks at StrikeSocial to help advertisers navigate the annual ghostly celebration.  

With almost 70% of Americans celebrating Halloween – with a collective spending power of more than $8.4bn on the event last year alone – check out the infographic below for key insights and top tips to help guide advertisers in the years to come.