Festival of Media North America Awards 2017 – The Winners

Best Agile Media Planning Award

Winner - Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US)
Highly Commended - Axe Find Your Magic (Axe / Mindshare – US) 

Best Branded Content 

Winner - The Laws of Gilead (The Handmaid's Tale / UM LA – US)

Best Communications Strategy

Winner - Fido 22nd of the Month (Fido / OMD – Canada) 

Best Event, Experiential or Sponsorship Campaign 

Winner - Tide's Super Bowl Stain (Tide / Hearts & Science – US) 
Highly Commended - Budweiser Goal Synced Arena (Budweiser / UM – Canada) 

Best Launch Campaign 

Winner - A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 
Highly Commended - COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 

Best Media Partnership 

Winner - Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 

Best Use of an Influencer 

Winner - Toma Control De Tu Salud Con Cigna (Cigna / OMD – US)
Highly Commended - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada)  

Best Use of Content

Winner - Share a Coke and a Song (Coca-Cola / UM NY – US) 
Highly Commended - Mountain Dew League (Mountain Dew / OMD – US) 

Best Use of Data & Insight Award 

Winner - Aveeno Masterbrand Cross-Category Conversion (Aveeno / J3 NY – US) 

Best Use of Digital Platforms

Winner - White Hats Wanted (U.S. Army / UM NY – US) 
Highly Commended - A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US) 

Best Use of Programmatic 

Winner - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 
Highly Commended - The Marriott Flywheel Experience (Marriott / MEC Global – US) 

Best Use of Real-time Marketing

Winner - Budweiser: Light Up the Nation (Budweiser / Anomaly Toronto – Canada) 
Highly Commended - Sport Chek - The Fastest Olympic Campaign (Sport Chek / Touché! PHD – Canada) 

Best Use of Technology 

Winner - Ben and Jerry's On Demand Ice Cream (Ben and Jerry / Mindshare – Canada) 
Highly Commended - Discover Your Aloha (Expedia / Expedia Media Solutions – US) 

Best Use of Traditional or Ambient Media 

Winner - Immersive Shelters (Google Home / PHD – US) 
Highly Commended - Budweiser Goal Synced Arena (Budweiser / Anomaly - Canada) 

Brands for Good Award

Winner - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 

Entertainment, Media & Sport 

Winner - A Unicorn-ucopia of Marketing Wins (Fox Home Entertainment / Zenith Media – US)
Highly Commended - The Laws of Gilead (The Handmaid's Tale / UM LA – US)  

FMCG

Winner - COVERGIRL: Celebrating the Diversity of Beauty (COVERGIRL So Lashy! Mascara / Zenith – US) 
Highly Commended - Tide's Super Bowl Stain (Tide / Hearts & Science – US) 

Food & Beverages 

Winner - Campbell’s Storm Chasers (Campbell’s Soups / MEC Global – US) 
Highly Commended - Celebrate with M (M&M’S / MediaCom – US) 

Healthcare & Pharmaceutical 

Winner - SickKids VS (SickKids Foundation / OMD – Canada) 
Highly Commended - The Debate Headache (Excedrin / PHD – US) 

Technology & Telecommunication

Winner - Did You Mean (MailChimp / PHD – US) 
Highly Commended - From Search bar to Smartphone (Google Pixel / PHD – US) 

The Creative Use of Media Award 

Winner - Budweiser: Light Up the Nation (Budweiser / Anomaly - Canada) 
Highly Commended - Bully Ads (Canadian Safe School Network / Touché! PHD – Canada) 

The Effectiveness Award 

Winner - SickKids VS (SickKids Foundation / OMD – Canada)
Highly Commended - Celebrate with M (M&M’S / MediaCom – US) 

Click here for more information about the Festival of Media North America Awards 2017.