5 big marketing trends for 2018 [infographic]

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A new year brings a new batch of opportunities and challenges but which trends should marketers have on their radar for 2018?

The folks at MDG Advertising have identified five big marketing trends to watch in 2018 and have pulled it all together into one handy infographic.

From micro-influencer campaigns to AI-powered efficiency and more, check out the top five below:

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.