Festival of Media APAC Awards 2018 – The Winners

Best Branded Content

Gold - Anchor Milk Slams [Anchor / MediaCom – New Zealand]
Silver - Wiggle While You Brush With Macleans [Macleans / PHD Media – Australia]
Bronze - eHarmony 'Be My Valentine' [eHarmony / OMD – Australia]

Best Communications Strategy

Gold - Turning a biscuit ad into a movie [Arnotts / Y&R Engage – New Zealand]
Silver - I'm Sorry, Mom (a Song of Forgiveness) [Pantene & Downy / MediaCom – Indonesia]
Bronze - Power to the Queens [Maybelline / Mindshare – China]

Best Engagement Strategy

Gold - Foxtel: The Inside Job To Steal No.1 [Foxtel / Mindshare – Australia]
Silver - Fanta: Shake it up, you're in charge [Fanta / UM – Australia]
Bronze - Pampers #ItTakes2 [Pampers / MediaCom Communications – India]

Best Event, Experiential or Sponsorship Campaign

Gold - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]
Silver - Nayi Soch: New Thinking [Star Plus / Mindshare – India]
Bronze - The See Through Toilet [Hindustan Unilever / Mindshare – India]

Best Launch Campaign

Gold - Build Australia [LEGO Architecture / UM – Australia]
Silver - Surf Excel Matic – PourRubPour [Surf Excel / PHD – India]
Bronze - Fanta: Shake it up, you're in charge [Fanta / UM – Australia]

Best Local Execution of a Regional or Global Brand

Gold - Got Next – High School Basketball League [Nike / Mindshare – China]
Silver - Ride to live. Live to ride [Shell Advance / MediaCom – Thailand]
Bronze - Power to the Queens [Queen Lipsticks / Mindshare – China]

Best Social Media Campaign

Gold - Go Balls Out [Testicular Cancer NZ / FCB Media – New Zealand]
Silver - Foxtel: The Inside Job To Steal No.1 [Foxtel / Mindshare – Australia]
Bronze - Build Australia [LEGO Architecture / UM – Australia]

Best Targeted Campaign

Gold - How Airtel’s ‘Open Network’ campaign increased subscriber base of Vodafone? [Vodafone / Wavemaker – India]
Silver - Crushing the biggest shopping day on the planet [Uniqlo / Mindshare – China]
Bronze - Power to the Queens [Maybelline / Mindshare – China]

Best Use of an Influencer

Gold - Belo BB Body Cream "Flawless for All" [Belo Essentials / NuWorks Interactive Labs – Philippines]
Silver - Turning a biscuit ad into a movie [Arnotts / Y&R Engage – New Zealand]
Bronze - Nayi Soch: New Thinking [Star Plus / Mindshare – India]

Best Use of Content

Gold - The Boarding Call [HSBC / Mindshare – India]
Silver - Daikin Torture Test [Daikin / PHD Media – Australia]
Bronze - If it’s not fun, why do it? [Ben & Jerry’s / PHD – Australia]

Best Use of Digital Media

Gold - How Airtel’s ‘Open Network’ campaign increased subscriber base of Vodafone? [Vodafone / Wavemaker – India]
Silver - Foxtel: Marketing At The Speed of Sport [Foxtel / Mindshare – Australia]
Bronze - Pampers #ItTakes2 [Pampers / MediaCom Communications – India]

Best Use of Gamification

Gold - Turning KFC into Gamers' Playground [KFC / Mindshare – China]
Silver - Brand’s Gen U THINK FAST-GET FREE [Brand's gen u / Initiative – Thailand]
Bronze - 7-Eleven Thailand [7-Eleven / Appsynth – Thailand]

Best Use of Mobile

Gold - Fast & Furious 8: Mobilise Your Team [Fast & Furious 8 / Wavemaker – Taiwan]
Silver - How Airtel’s ‘Open Network’ campaign increased subscriber base of Vodafone? [Vodafone / Wavemaker – India]
Bronze - Nike Uses Emoji Trash Talk to Boost Basketball Culture [Nike Basketball / Mindshare – China]

Best Use of Real-time Marketing

Silver - Foxtel: Marketing At The Speed of Sport [Foxtel / Mindshare – Australia]
Bronze - The Flixonase Allergy Monitor Cross Online and Offline [Flixonase / MediaCom – China]

Best Use of Technology

Gold - Foxtel: Marketing At The Speed of Sport [Foxtel / Mindshare – Australia]
Silver - SMARTWiG, powered by The Star [The Star Sydney / Bashful – Australia]

Best Use of Traditional or Ambient Media

Gold - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]
Silver - Nike Air Max Day [Nike Running / Mindshare – China]
Bronze - Rin Antibac – Seeing is believing [Rin Detergent Powder / GroupM – India]

*NEW* Best Multi-screen Campaign

Gold - Fanta: Shake it up, you're in charge [Fanta / UM – Australia]
Bronze - Frestea Ramadan: Take it Easy, Frestea Worth the Wait [Frestea / MediaCom – Indonesia]

*NEW* Best Not-For-Profit Campaign

Gold - Sri Lankan Social Marketing Campaign – “Ekata/Onraa” [Ekata/Onraa / Zmessenger – Sri Lanka]
Silver - Dead feed [Thai Health Promotion Foundation / MediaCom – Thailand]

*NEW* Best Use of Data & Insight Award

Gold - Rain or Shine – KFC Sells [KFC / UM – Malaysia]
Silver - Optus: Sounds of the Suburbs [Optus / UM – Australia]
Bronze - The Sync To Sales, The Red Rock Deli Taste Space Launch [Red Rock Deli / PHD – Australia]

*NEW* Brands for Good Award

Gold - My Ten Yards [Dettol and Harpic / Initiative – India]
Silver - Nayi Soch: New Thinking [Star Plus / Mindshare – India]

*NEW* The Effective Use of e-Commerce Award

Gold - Crushing the biggest shopping day on the planet [Uniqlo / Mindshare – China]

The Creative Use of Media Award

Gold - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]
Silver - SMARTWiG, powered by The Star [The Star Sydney / Bashful – Australia]
Bronze - Nayi Soch: New Thinking [Star Plus / Mindshare – India]

The Effectiveness Award

Gold - Anmum You&B [Anmum / MediaCom – Hong Kong]
Silver - Crushing the biggest shopping day on the planet [Uniqlo / Mindshare – China]
Bronze - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]

Festival of Media APAC Awards 2018 – Special Awards Winners

Best Media Campaign of East Asia - Power to the Queens [Maybelline / Mindshare – China]

Best Media Campaign of Oceania - DB Export Beer Bottle Sand [DB Export / PHD – New Zealand]

Best Media of South Asia - My Ten Yards [Dettol and Harpic / Initiative – India]

Best Media Campaign of South East Asia – Axelerate Find Your Magic [Axe – Indonesia]

Click here to view the Festival of Media APAC Awards 2018 shortlist.