Here are six lifestyle brands that have mastered the Visual Web:

1. Michael Kors

Michael Kors is best-in-breed at visually capturing brand experience in luxury lifestyle. Rather than hawking products themselves, Michael Kors promotes a yacht party fantasy world where gilded timepieces are merely part of the bronzed landscape. MK’s branded Tumblr is an impeccably-styled grid of gorgeous jewelry, accessories, and tanned, beautiful people looking effortless wind-swept and adventurous. It’s the sort of aspirational strategy for the Ibiza set that deftly sells the sizzle instead of the steak. (And it’s working: in less than 24 hours running their first sponsored post, the brand had netted almost 34,000 new followers and averaged 330 percent more Likes.)

2. Burberry

The 158 year-old brand’s visual content is distinctly British, globalist, and fashion-forward. Burberry’s Instagram feed and Vine account is stocked with artistic London street scenes, vintage clips, runway looks, and sizzling shots of high-profile models like Cara Delevingne and Suki Waterhouse. And theBurberry "Art of The Trench Coat" Tumblr features photography of outerwear street style from Istanbul to Shanghai to Moscow, and invites followers to upload shots of their own trench coat couture.

3. Converse

If Michael Kors and Burberry represent a gold standard of the elite, Converse is the anti-establishment brand, the rock n’ roll rebel. The Nike-owned sneaker brand uses their Tumblr channel as a community-driven hub for indie music, local artists, and celebrating youth culture. Product marketing is strongly visual, but minimal: UGC-style photos are lightly sprinkled between concert posters, album art, band GIFs, free downloads, weekly playlists – Chucks are just part of the uniform.

4. Levi’s

Levi’s does a masterful job at maintaining an air of gritty “authenticity” (no easy task in brand marketing) in their visual content. Partnering with professional photographers, the heritage jeans brand uses an evocative documentary style that captures candid slice-of-life moments (lived, of course, in Levi’s.) Rather than hitting up followers with purchase links or a direct sales strategy, Levi’s positions itself away from price points in favor of a mythical Americana that champions everyman accessibility.

5. Free People

Very few brands are able to produce unbranded imagery that looks more like art than advertisement. The social feeds of Urban Outfitters-owned Free People perfectly embodies the wild-hearted aesthetic their name evokes; the brand’s clothes and jewelry seem like well-worn costumes in an indie love story, set to a Valencia-filtered backdrop of travel, music, youth, and good vibes. (Sister brand Anthropologie, a favorite among female millennials, has a similar high-quality content strategy, but focused on more vintage looks and elegant aesthetics.)

6. West Elm

The Brooklyn-based decor and furniture brand’s Pinterest channel touts “clean, simple products for modern living”. With board titles like “Modern Macrame”, “Dream House of the Day”, and “The Everygirl's Chicago City Safari”, West Elm taps into upwardly-mobile urban dwellers and their aspirational DIY dreams to cook, entertain, create, explore, inspire, and live better, handcrafted with Etsy-like detail and care. West Elm’s careful messaging and visual curation transforms the brand into more than just a collection of color patterns or chic interiors, but a way of life, a statement of cultivated personal taste.

Matthew Bryan Beck is a New York-based writer, strategist, and advertising creative and a contributor to ReadWrite. Follow him on Twitter@ibeck.

*This was first posted on Say Daily.