The Adris Group, a Croation company that operates in the incongruous dual fields of "Tobacco and Tourism" has had a good financial year and wanted to shout about it in its annual report.

This led to the wonderful "Good Ideas Glow in the Dark" book, which does what it says on the cover.

It reminds me of another wonderful book cover:

Good ideas might glow in the dark, but do they always see the light of day?