Burberry gets social

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21 September 2009

Burberry gets social

Classic British brand Burberry is to launch a networking site based around people's love for the iconic trench coat. Fans of the brand can send in pictures of themselves wearing their coat to artofthetrench.com. The site is named afters its made to order trench coat service, launched in 2002.

Posted by Cream Editorial at 10:02:52 in Right Brain: creativity, innovation, ideas, Social media

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.