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Cream Daily--Orange and Apple in film tie-up
- Mobile phone operator Orange has secured a new partnership with Apple, offering customers the chance to rent movies online for free.
As you may already know, this is not the first time Orange has done campaign to promote cinema. Orange Wednesdays anyone? Also see our case study about when Orange put consumers in the director's chair.
In other news:
- Chellomedia group has announced the launch of three new digital channels to join its Romanian offering on Romtelecom, one of the largest TV companies in the country.
- A new global CRM database for Triumph has been developed by Eclipse marketing.
- Mediabrands has reorganised its individual companies into three ‘bundles’ to better reflect the way its clients structure their global outreach.
- Swiss watchmaker Tag Heuer has dropped golfer Tiger Woods from his reported $10m sponsorship deal.
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