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Pringles in Asia: Same but different
Pringles were featured on Cream recently for an excellent European campaign that allowed consumers to collect on-pack coupons and exchange them for some nifty speakers. But the stroke of genius that got the case study into Cream was the idea that the speaker could be attached to the famous Pringles tube, creating a ersatz speaker system that can be connected to an MP3 player - perfect for groups of friends enjoying music outdoors.
Read the full case study and watch the video on Cream here. (This case study is free to view for a limited time only)
In our researches for the case study (because we take this case study business very seriously you know) you can imagine our surprise when we discovered that in some parts of the world, Pringles fans are able to enjoy the delights of a blueberry flavoured Pringle.
Yes you read that correctly, the crisp fan that has tired of every other flavour can enjoy bluberry-flavoured potato snacks. Or at least they can in Malaysia. With other local varients like 'soft shell crab' and 'lemon and sesame' available, it's difficult to tell whether the south-east Asian palate demands more complex flavours than BBQ beef, or if in fact the lunatics have taken over the asylum at Pringles HQ, Kuala Lumpur.
The gold standard of crazy product variation surely still lies with Kit-Kat in Japan, which last year offered 19 different expressions of the four-finger chocolate snack.
UPDATE: Anyone keen to sample these exotic flavours can order some imported packs here. These may be the most expensive Pringles you ever buy:
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