The reality of augmented reality

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30 September 2011

The reality of augmented reality

Finding a practical application for new technology within sales can be difficult. Augmented reality is hardly a new idea anymore, but its potential as a sales tool is still in its infancy. Fortunately, augmented reality developers Hidden have produced an infographic to help sales departments understand, and incorporate the technology into their thinking.

Posted by Mark St Andrew at 17:35:16 in Right Brain: creativity, innovation, ideas

Technorati Tags: Augmented reality, Hidden

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.