By Mike Woods, Framestore 

We recently partnered with McLaren Group, the Woking-based family of niche high-tech companies that includes Formula 1 motor racing, to launch a brand new media company called McLaren Animation.

Here is the first production, ‘Tooned,’ a brand new media property that debuted with the 2012 Santander British Grand Prix on July 8, 2012, and features digital incarnations of McLaren’s star F1 drivers, Jenson Button and Lewis Hamilton.