As part of the first in a series of 'Festival Intelligence Reports', we're excited to share the team's first infographic. All of the content in the report focuses on this year's Festival of Media Global theme 'Content to Commerce', exploring the shift in consumer spending from bricks and mortar retail to online, as well as the perils, opportunities and evolution of turning content into commerce.

It seemed only fitting that we pit two of the world's biggest retail giants against each other head to head to see who comes out on top. Who will wear the retail crown when 'Click & Order' (Amazon) takes on 'Bricks & Mortar' (Walmart)?

For more insights into the theme 'Content to Commerce' you can download a complimentary copy of the report by clicking the link below.