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Valentine’s Day: Our top 5 love-themed case studies
February 14th has come around yet again and we’re feeling the love today at Cream HQ. Love is truly international and here’s a selection of some of our favourite Valentines-themed case studies from around the world to get your heart a-fluttering:
1. AsiaRooms.com – Romance of Travel (Singapore)
AsiaRooms.com launches the first-ever in-train activation in Singapore to spread the love around Valentine’s Day. The main event was two live marriage proposals and guess what? They both said yes!
2. Women’s Aid – Valentine’s Day ‘Cabinet of Dreams’ (UK)
A 3D installation in a shop window discards the clichéd idea of a Valentine’s Day gift and highlights the belief that love and relationships should be based on equality and respect.
3. Cosmote – Cosmote Play and Lose (Romania)
Cosmote celebrates Valentine’s Day with a unique competition that talks about love in a different way and has something to offer those who weren’t in love.
4. Milka – How Milka brought tenderness to Poland (Poland)
Milka gives Poles the ultimate opportunity to prove how tender they can be with a series of three “tenderness challenges”.
5. Foursquare – Heat Tracker (USA)
Heat Tracker App, powered by FourSquare, helps singletons identify local hotspots to increase odds of meeting that “special someone”.
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