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Festival of Media LatAm 2014 Winners
Some of Latin America’s most innovative campaigns to date were celebrated and awarded for their success in a spectacular a Festival of Media Awards Gala Dinner last week. Agencies from across the region walked away with Gold, Silver and Bronze prizes, a first for Festival of Media LatAm.
The FOMLA Awards took place at the iconic Fontainebleau Miami Beach Hotel, where the evening was hosted by Ross Bielejeski, founder and co-owner of Rock With U Entertainment.
OMD notably dominated the evening with several wins, taking home seven FOMLA trophies. It was awarded Agency of the Year for its Dominican Republic business, and was crowned Network of the Year.
Leo Burnett followed close behind as next most-awarded network, receiving a total of six trophies. The Campaign of the Year award went to its ‘Bentley Burial’ campaign, which topped its list of trophy wins.
Other notable award successes included CUBOCC’s ‘Hellmann’s WhatsCook’ and Isobar Brasil’s ‘Fiat Live Store’ with two wins each.
‘Reminder Mirror’, a healthcare campaign from the Dominican Republic, was one of the most widely celebrated pieces of work of the evening, picking up four prizes.
See all of winning campaigns from the Festival of Media LatAm Awards on Cream:
Best Communications Strategy
Gold – ‘Bentley Burial’, Leo Burnett, Brazil
Silver – ‘My Bank, My Space’, JWT San Juan, Puerto Rico
Best Content Creation Award
Gold – ‘New bottle launching campaign’, Leo Burnett, Colombia, Pan LatAm
Silver – ‘Hellmann’s WhatsCook’, CUBOCC, Brazil
Bronze – ‘Franklin’, Initiative, Chile
Best contribution to a Campaign by a Media Owner
Gold – ‘Visa Check In on TLC’, Discovery Communications, Colombia, Venezuela, Costa Rica, Panama, Guatemala, Peru, Argentina, Brazil, Puerto Rico, Miami
Silver – ‘Kilometros De Historias’, A+E Networks Latin America, Pan LatAm
Bronze – ‘Discovery Kids – Little People Characters’, Discovery Communications, Pan LatAm (except Brazil)
Best Engagement Strategy
Gold – ‘Searching for Hearts/Ponle Corazón’, Media Connection BPN Peru, Peru
Silver – ‘Hellmann’s WhatsCook’, CUBOCC, Brazil
Bronze – ‘Zona Pony’, Dasigno S.A.S, Colombia
Best Entertainment Platform
Silver – ‘Peugeot/Perfect Day’, Havas Media Group, Argentina
Bronze – ‘Samsung Soccer Mode’, Leo Burnett, Brazil
Best Event/Experiential Campaign
Gold – ‘Fiat Live Store’, Isobar Brasil, Brazil
Silver – ‘Reminder Mirror’, OMD, Dominican Republic
Bronze – ‘Te quiero México, Te quiero Limpio Cloralex’, Cloralex, Mexico
Best Social Media Campaign
Gold – ‘#weareallmonkeys’, Loducca Publicidade LTDA, Brazil
Silver – ‘Twitter to Zero’, PHD, Argentina
Bronze – ‘Bentley Burial’, Leo Burnett, Brazil
Best Targeted Campaign
Gold – ‘Receipt’, OMD, Dominican Republic
Silver – ‘Reminder Mirror’, OMD, Dominican Republic
Bronze – ‘The Day the Earth Spoke’, UM, Honduras
Best Use of Content
Gold – ‘They Call It As They See It’, PHD, Puerto Rico
Silver – ‘Ideas for the planet’, Starcom MediaVest Group, Mexico
Bronze – ‘New bottle launching campaign’, Leo Burnett, Colombia, Pan LatAm
Best Use of Digital
Gold – ‘NIVEA Sun Kids – Protection App’, FCB Brasil, Brazil
Silver – ‘Fiat Live Store’, Isobar Brasil, Brazil
Bronze – ‘FREE COFFEE’, OMD, Costa Rica
The Creative Use of Media Award
Gold – ‘A volunteer hose’, UM, Panama
Silver – ‘NIVEA Sun Kids Protection Ad’, FCB Brasil, Brazil
Bronze – ‘Reminder Mirror’, OMD, Dominican Republic
The Effectiveness Award
Gold – ‘Data Loading Effect’, UM, Panama
Silver – ‘Transforming Lives’, Initiative, El Salvador
Bronze – ‘To Brazil with John & Visa’, OMD, Mexico
The Pan-Latin America Award
Gold – ‘Visa Points’, OMD, Pan LatAm
Silver – ‘Bauker, herrramientas para hombres perfectos’, Starcom MediaVest Group, Chile, Colombia, Peru
Bronze – ‘Santander Fútbol Pasión’, Fox Latin American Channels, Argentina, Brazil, Chile, Mexico, Uruguay, USA
The Public Service Award
Gold – ‘18TH ZONE EMBASSY’, OMD, Guatemala
Silver – ‘Human Domestic Slaves’, Initiative, Paraguay
Bronze – ‘Bentley Burial’, Leo Burnett, Brazil
Campaign of the Year
Bentley Burial
Agency of the Year
OMD Dominican Republic
Network of the Year
OMD
Record-Breaking Brand (in partnership with Guinness World Records)
Sonidos de la Tierra, Largest Harp Ensemble, Paraguay
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