How to: Navigate the marketing tech landscape in 2015 [infographic]

Technology plays a vital part in marketing today. But with the number of “martech” [which means marketing technology, in case you hadn’t guessed] companies having doubled between 2014 to almost 2,000 in 2015, it’s no surprise that we’re still struggling to get our heads around them all.

But don’t fear – we can all breathe a sigh of relief, because the wonderful Scott Brinker of ChiefMartec has released the latest Marketing Technology Landscape – a long-running graphical view of the martech space and the companies that sit within in. Thank you Scott!

Pre-warning: there’s a lot of stuff crammed into this one chart, so be prepared for a lot of zooming [and maybe don’t tackle it after a glass of vino or two!]

Enjoy…

[CLICK IMAGE TO ENLARGE]

Posted by Cream Editorial at 09:14:26

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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30 January 2015