network:
Festival of Media Asia Pacific Awards 2015 – the winners!
Asia-Pacific’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2015 ceremony held on March 24th at the Capella Singapore.
Starcom MediaVest Group (SMG) took the top prizes of the night, walking away with both Agency Network of the Year and Agency of the Year trophies.
The Publicis-owned agency was rewarded for a consistent performance over the night, picking up six awards, including Consumer Research Gold for ‘Measuring the real value of social media’ for Optus in Australia and Creative Use of Media Silver for ‘Doublemint: "The pack that connects”’ in China.
OMD Australia was responsible for the best performing campaign of the night, picking up three gold awards for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA, namely Best Targeted Campaign, Best Communications Strategy and the much-coveted Effectiveness Award.
Elsewhere, BBH APAC can reflect on a successful evening at the Capella, scooping three prizes, including Gold in a new category Best Content Creation for its Apple-aping ‘2015 IKEA Catalogue Launch Campaign’.
Mindshare and UM picked up four awards each, while MediaCom can celebrate Gold in the Best Experiential Campaign category for the Queensland Government’s ‘Your Future Is Not Pretty’ campaign.
The prestigious FOMA Rising Star Award, meanwhile, was won by Mindshare Australia’s Jason Maggs.
Check out all the winners from the Festival of Media Asia Pacific Awards 2015 and read the full case studies on Cream Global:
*NEW Best Content Creation Award
Gold winner - 2015 IKEA Catalogue Launch Campaign – BBH, Singapore
Silver winner - Reel Deal - Starcom Mediavest Group, Australia
Bronze winner - Tefal Soulmate – Mindshare, Thailand
*NEW Best Use of Video
Gold winner - Love in 8 seconds – PHD, China
Silver winner - Google Mo lang - DM9 JAYMESYFU, Philippines
Bronze winner - Nike Last Game – Mindshare, China
Best Communications Strategy
Gold winner – PENNY THE PIRATE – OMD, Australia
Silver winner - The Most Exciting SEM Case Study You Will Ever Read or "KFC's Beef-Up" – Mindshare, China
Bronze winner - Time of My Life - Starcom Mediavest Group, Australia
Best Engagement Strategy
Gold winner - The creation of a new touchpoint makes savings personal – ZenithOptimedia, Taiwan
Silver winner - Downy- Rekindling The Passion – Mediacom, Indonesia
Best Entertainment Platform
Gold winner - How HP ignited the love of Millennials with what Millennials love – PHD, Australia
Silver winner - Tag-meister – UM, Australia
Bronze winner - Home Circus – Mindshare, Vietnam
Best Experiential Campaign
Gold winner - Your Future Is Not Pretty – Mediacom, Australia
Silver winner - Sideliner - Starcom Mediavest Group, Australia
Bronze winner - Virgin Mobile Game of Phones - Starcom Mediavest Group, Australia
Best Launch Campaign
Gold winner - Stealing A Mango To Steal Share of Voice – Match Media, Australia
Silver winner - 2015 IKEA Catalogue Launch Campaign – BBH, Singapore
Bronze winner - This World Heart Day take the first step towards Her heart health – Madison India, India
Best Social Media Strategy
Gold winner - The Mango That Got A Nation Talking (& Meme-ing) – Match Media, Australia
Silver winner - #SPCSunday – Leo Burnett, Australia
Bronze winner - Tag-meister – UM, Australia
Best Targeted Campaign
Gold winner – PENNY THE PIRATE – OMD, Australia
Silver winner - The Bank Job – FCB Media, New Zealand
Bronze winner - Wall's on Waze: How we made Balik Kampung more enjoyable for Malaysian Families – Mindshare, Malaysia
Best Use of Content
Gold winner - Kids' Fasting Companion 30 days from Dawn to Dusk – UM, Malaysia
Silver winner - Day Job – Ensemble Australia, Australia
Bronze winner - 2015 IKEA Catalogue Launch Campaign – BBH, Singapore
Best Use of Digital Media
Gold winner - Dynamo's Dynamic Data – MEC, Australia
Silver winner - Digitalizing Direct Mail – Match Media, Australia
Bronze winner - Love in 8 seconds – PHD, China
Best Use of Mobile
Gold winner - Oreo "Play Together" Creates Moments of Connection in China – Carat, China
Silver winner - The Big Adventure – MNET Mobile, Australia
Consumer Research Award
Gold winner - Measuring the real value of social media - Starcom Mediavest Group, Australia
Silver winner - Gastro Stop - Uniting Media and Creative via a Research Insight – Bohemia, Australia
The Creative Use of Media Award
Gold winner - TinnyVision – OMD, New Zealand
Silver winner - DOUBLEMINT "THE PACK THAT CONNECTS" - Starcom Mediavest Group, China
Bronze winner - Virgin Mobile Game of Phones - Starcom Mediavest Group, Australia
The Effectiveness Award
Gold winner – PENNY THE PIRATE – OMD, Australia
Silver winner - Bottled Walkman – FCB Media, New Zealand
Bronze winner - Saya sa Surfiesta – Strategic Works, Philippines
The Smart Use of Data Award
Gold winner - Bonningtons Flu Tracker – Bohemia, Australia
Silver winner - Etihad Airways- Driving up revenues through data-led display marketing – Vizury Interactive, India
Bronze winner - Mitsubishi Motors : Revolutionary Road – MEC, Australia
The Utility/Public Service Award
Gold winner - This World Heart Day take the first step towards Her heart health – Madison India, India
Silver winner - PO49: The media movement that changed the role of women in Indian elections – Maxus, India
Bronze winner - Man Therapy – Mediacom, Australia
For more highlights from the Festival of Media Asia Pacific Awards 2015, click here.
Comments