Festival of Media MENA Awards 2015 – the winners

Mindshare MENA took centre stage at the inaugural Festival of Media MENA Awards (FOM MENA) this week, walking away with both Agency Network of the Year and Campaign of the Year trophies.

The ceremony took place at the Music Hall, Jumeirah Zabeel Saray in Dubai, following a one-day conference with speakers from Facebook, Google, Aston Martin and Twitter. The conference was hosted by AOL Digital Forecaster David Shing.

Mindshare MENA’s winning Campaign of the Year, ‘Keep our Beaches Clean’, was the star campaign of the night, having also been awarded in the Best Use of Digital Media, The Creative Use of Media Award, The Effectiveness Award, and The Utility/Public Service Award categories.

Initiative UAE walked away with the final of the third grand Prix, for Agency Office of the Year along with three gold, three silver, and two bronze trophies.

Starcom MediaVest Group picked up two gold awards for its ‘Mr Monopoly Invades Dubai’ and ‘Bollywood on Wheels’ campaigns. OMD, MEC, and PHD received one gold each.

Havas Media Middle East was awarded three silver trophies for its ‘Emirates Stars of Tomorrow’ and ‘Emirates’ #AllTimeGreats’ campaigns.

Check out all the winners below:

Best Communications Strategy

Gold – Fava Beans - The New Super Food – Initiative, UAE
Silver - Clorets Cinnamint – SMG, UAE
Bronze - Keep Our Beaches Clean – Mindshare, UAE

Best Content Creation Award

Gold - MAGGI® Diaries: A Cultural and Culinary Journey around the Middle East – MEC, UAE
Silver - World Cup - 5th Participation – Initiative, UAE
Bronze - Fava Beans - The New Super Food – Initiative, UAE

Best Engagement Strategy

Gold - World Cup - 5th Participation – Initiative, UAE
Silver - Keep Our Beaches Clean – Mindshare, UAE
Bronze - Hosting Infiniti; From Saudis to Saudis – Mindshare, UAE

Best Entertainment Platform

Silver - Emirates Stars of Tomorrow – Havas Media, UAE
Silver - Sobhiya – OMD, UAE

Best Experiential Campaign

Gold - Mr Monopoly Invades Dubai – SMG, UAE
Silver - Project Hightower - The Mustang Rises – MEC, UAE
Bronze - The Spirit of Ramadan – Magna Global, Egypt

Best Launch Campaign

Gold - Tarboosh "Never Grow Up" – Mindshare, Lebanon
Silver - Jadidha & Actionha – Mindshare, UAE
Bronze - Forgotten Secrets – OMD, UAE

Best Social Media Strategy

Gold - World Cup - 5th Participation – Initiative, UAE
Silver - Marzouq, Rise of a Twitter Star – Initiative, UAE
Bronze - Lipton - From Iftar to Suhoor – PHD, UAE

Best Targeted Campaign

Gold - Bollywood on Wheels – SMG, UAE

Best Use of Content

Gold - Hosting Infiniti; From Saudis to Saudis – Mindshare, UAE
Silver - It's a Goal – SMG, UAE
Bronze - Lipton - From Iftar to Suhoor – PHD, UAE

Best Use of Digital Media

Silver - Emirates' #AllTimeGreats – Havas Media, UAE
Bronze - Keep Our Beaches Clean – Mindshare, UAE

Best Use of Mobile

Gold - du Business Roaming Pack – OMD, UAE
Silver - Twitter Radio – SMG, UAE
Bronze - Shaabiyat - Live Cartoon – Initiative, UAE

Best Use of Video

Gold - House of Lux – PHD, UAE
Silver - World Cup - 5th Participation – Initiative, UAE
Bronze - Pepsi Ramadan – OMD, UAE

The Creative Use of Media Award

Gold - Keep Our Beaches Clean – Mindshare, UAE
Silver - The Egyptian Energy Conservation Initiative – Mindshare, Egypt