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Mobile dads – and why you should target them [infographic]
Why should mums get all the attention? Mums have already caught the attention of advertisers around the world due to their heavy mobile consumption habits, but don’t you know that dads love their devices too!
Check out the infographic below from Millennial Media and the IAB showing that dads are just as mobile as their female counterparts – in fact, they are accessing content in new ways and spending more than the average user when it comes to mobile purchases.
And to celebrate the new generation of mobile dads, check out the below for a pick of our favourite dad-centred case studies:
Real Strength – Dove, US
Dads Deserve Better – Johnnie Walker/Buchanan’s, Chile
HP Sauce celebrates Father’s Day with first ever personalised bottle – HP Sauce, UK
Regaine for Springfield – Regaine, Germany
Bauker, herramientas para hombres perfectos – Bauker, Latin America
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