Cannes Lions 2015 Highlights: You heard it here
As the curtain closes on the Cannes Lions Festival of Creativity for another year, we take a look back at some of the best quotes of the week:
"While I don't have a fixed plan with the amount of social media updates in a day, I love interactions on social media. When you work hard, it works. I don't have a strategy in place. I don't have a team tweeting or Instagramming for me. I don't find that authentic. Brands can learn from how I respond.” – Kim Kardashian-West, Entrepreneur.
“We see a massive change in the way communications are invested and planned. What is disrupting everything is technology. It is transforming our businesses, and every one of our clients is uniquely disrupted.” – Steve King, CEO, ZenithOptimedia.
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“Users are quick, so don’t be slow. I know that sounds simple but I still don’t think campaigns I see are capturing messages quick enough.” – Sean Rad, Co-Founder, Tinder. Read more here >>>
“I bet on content right from the start, because I realised platforms and providers would always need people like me. At the same time, I wanted to be free to be my own brand. Depending on other people was driving me crazy – especially the big labels and artists that move so slow. Being a small company means I can move freely and fast.” – David Guetta, DJ and Music Producer.
“We’re already surrounded by early examples of artificial intelligence (AI), things like automatic translation programmes, and what we see is that they’re just pretending to understand, but really they don’t. Because they can’t grasp context due to the way in which they currently learn, which is being fed shredded up sentences.” – Sir Tim Berners-Lee, computer scientist and inventor of the internet.
“As an advertising community we become infatuated with achieving cut-through at major events such as the Super Bowl where tweets peak at 50,000 an hour. But it’s everyday moments that produce more energy over time. It’s these moments that generate the real power and if the right creative is applied, we can harness the true power of now.” – Chris Moody, VP Data Strategy, Twitter. Read more here >>>
“Creativity must not be kept in a walled garden with flowers only watered by a special priesthood. Pervasive creativity is like water, it’s in our blood... Storytelling is still fundamental but our stories must become more cogent, immersive and emotional as we travel deeper into the realms of user experience." – Tham Khai Meng, wordwide CCO and chairman, WW Creative Council, Ogilvy & Mather.
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