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DOOH Ad of the Week: Hiscox ‘CyberLive’ (UK)
Specialist insurer Hiscox has turned digital billboards into hacker “honeypots” as part of its new ‘CyberLive’ ad campaign, to raise awareness of the threat of cybercrime to small businesses.
For the campaign, Hiscox set up three honeypot servers, typically used by small businesses, which feeds data into live digital posters. Each time a cyber attack takes place, the poster reacts by triggering a pulsing red light, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the poster headline visually reacts.
A collaboration between Abbott Mead Vickers BBDO, Goodstuff, Talon and Grand Visual, the campaign is running at prominent stations and roadside locations across 37 sites from London to Glasgow.
Check it out in action below:
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