Social media is an ever evolving and surprising industry, with changing consumer preferences, new features being introduced and brand opportunities being presented.

In such a fast-paced landscape, it's often tricky to predict what the year ahead will bring in terms of social media marketing, but there are a few things that, according to the folks at Sprout Social, marketers should keep an eye on.

Check out the six social media trends for 2018 infographic below: