Boot Tetris | DDB Sydney & PLAY | Australia

Volkswagen was launching the Golf Wagon in a tough climate. After the worst of the global financial crisis appeared to be over, most car manufacturers were still suffering from sluggish sales. VW chose to adapt the famous puzzle game Tetris, and use it to showcase the size of the Golf Wagon boot. In showrooms and shopping centres across Australia, consumers were challenged to pack the Golf Wagon boot with giant sized Tetris pieces in the quickest time possible.

This fun brand activation has been short listed in two categories in the upcoming Festival of Media Awards, that take place at the end of the Festival of Media Global event in Montreux.