• The BBC and Sky have secured a seven-year deal to share the Formula One (F1) live broadcasting rights in the UK from 2012 until 2018.

See also when Vodafone creates high profile sponsorship opportunity for local businesses. Click here to see full case study.

• Spend on digital in the US out-of-home market is expected to reach $7.6bn by 2015

In my book, The Global Brand, I highlighted contrasting trends towards globalization and localization and last year, I reported on one localization trend that is still going strong: the rise in the number of farmer’s markets.

At the time I could not substantiate the other localization trends, but news that teenagers are reviving local languages via social media suggests that this trend is also alive and well.

• Marketers struggle to integrate social media.

• Match.com has launched a new TV campaign 'Ukulele' in the UK.

Going abroad and laughing at the way foreigners do things is a common human trait. The British are always astonished at what other countries consider to be bacon, the thing that Americans call a biscuit isn't what the rest of the world calls a biscuit, and the entire western world is constantly bemused by what they will consider as food in China (pickled mashed potato anyone?).

• FMCG giant Unilever has appointed Razorfish as the global digital agency of record for its Surf detergent and Dove haircare brands, following two separate pitches.

Here are a couple other fantastic campaigns by Razorfish:

Stop horsing around and get a load of this... These paper-crafted horses popped up on the streets of London to promote a new upcoming band called ‘Dry the River’.