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04 December 2012

The top 20 viral ads of 2012 are here!

   



By Cream Editorial

Looking at the top 20 viral ads (yes, the 2012 Unruly Global Viral Video Ads Chart is out), I can clearly say compelling content wins over brand legacy/popularity. Hands down. the annual ranking of the year’s most shared video ads reveals that in 2012, a viral video titled ‘Invisible Children’ by a little known non-profit organisation reigns at the top spot, beating the likes of Google, P&G, Coke, Nike and Red Bull.

Here’s the complete list for this year’s top 20 viral ads:

1. Invisible Children: Kony 2012 - 10,068,928 shares

2. TNT: A Dramatic Surprise On A Quiet Square – 4,352,283 shares

3. Abercrombie & Fitch: Call Me Maybe - 2,435,774 shares

4. DC Shoes: Gymkhana 5 – 2,292,354 shares

5. P&G: Best Job - 2,227,528 shares

6. Dancesport Studio: Two-Year-Old Dancing The Jive – 2,094,766 shares

7. Melbourne Metro: Dumb Ways To Die - 1,217,751 shares

8. Chevrolet: OK Go, Needing/ Getting - 1,140,769 shares

9. Volkswagen: The Bark Side -  1,127,479 shares

10. PBS Studios: Mister Rogers Remixed, Garden Of You Mind - 1,045,039 shares

11. Google: One Day, Project Glass – 1,025,854 shares

12. Go Pro: Black Edition, Smaller, Lighter and 2X More Powerful - 989,904 shares

13. Coke: Unlock The 007 In You. You Have 70 Seconds – 933,601 shares

14. Nike: Mercurial Vapor VIII: Cristiano Ronaldo vs Rafa Nadal – 921,039

15. Nike: My Time Is Now - 902,609 shares

16. Sesame Street Workshop: Share It Maybe – 863,969 shares

17. Red Bull: Athlete Machine (Red Bull Kluge) - 804,418 shares

18. Banco Som Sabadell: Som Sabadell FlashMob - 794,749 shares

19. Air New Zealand and WETA: An Unexpected Briefing - 753,200 shares

20. Febelfin: Amazing Mind Reader Reveals His ‘Gift’ – 695,896 shares

Invisible Children viral

   



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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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