By Cream Editorial

I’m not much of a Starbucks loyalist, so this 2012 Starbucks campaign called ‘Every Coffee Should Be a Starbucks’ leaves me oddly amused, considering the current ‘tax-ing’ environment the brand is in, no pun intended. The American coffee chain recently faced turbulence in the UK when it was widely criticised for evading corporation tax over a period of time. And that makes this summer campaign strange to look at – with its tone of voice almost bordering on arrogance. A trifle baffling!